Creating a Business-Driven Content Strategy

• 599 Lexington Avenue, New York New York
• Sept. 17, 2015
  Start Time: 9:00 AM
• http://www.ana.net/training/show/id/CM-SEP15

This highly interactive workshop will take participants through the process of creating a content strategy that will be immediately actionable once they are back at the office. Using hands-on exercises and peer critique, as well as examining best practices, participants will discover what matters to their audience and how to make decisions. Participants will create a content strategy that enables them to create highly relevant content that builds awareness, engagement, conversion, and loyalty.

Contact: Kristin Farrell Association of National Advertisers , (212) 455-8078, kfarrell@ana.net