Marketing To The New Majority

• 599 Lexington Avenue, New York New York
• Dec. 9, 2015
  Start Time: 9:00 AM
• http://www.ana.net/training/show/id/MM-DEC15

Marketing to consumers in the U.S. has never been more challenging.  Marketing budgets are being reduced, new media channels are emerging daily and the consumer composition is evolving at a staggering rate. From translation to transcreation to multicultural-first efforts, this workshop will show participants how to identify, formulate and implement effective strategies and integrated marketing campaigns to effectively connect with individuals of Hispanic, African-American and Asian descent.

Contact: Kristin Farrell Association of National Advertisers , (212) 455-8078, kfarrell@ana.net