Digital Marketing Trends and Techniques

• Sheraton Fisherman's Wharf Hotel, San Francisco California
• March 19, 2015 - March 20, 2015
  
• https://www.ama.org/events-training/Training/Pages/Digital-Marketing---2015---San-Francisco.aspx

The program will take place over two days. On day 1 we will survey today’s digital marketing landscape, and consider the various digital channels marketers can use. There will be a particular emphasis on newer digital marketing channels such as social media and mobile. On day 2 we will move into a deeper consideration of the strategic value of various digital marketing channels and approaches. This will include hands-on sessions in which participants will work on identifying strategic value-creating or value-enhancing opportunities for digital marketing in their organizations.

Contact: Kari Mueller American Marketing Association , 3125429000, kmueller@ama.org