Integrated Marketing Communications

• Capital Hilton, Washington District Of Columbia
• March 23, 2015 - March 24, 2015
  
• https://www.ama.org/events-training/Training/Pages/Integrated-Marketing-Communications---2015---D-C.aspx

Integrated Marketing Communications – Learning Objectives

• What are the steps to developing an integrated communications plan?
• What is the current thinking on integrated marketing communications, and how and why is each element critical to success?
• What is the right mix of traditional and social media, digital, direct response, mobile, etc?

Contact: Kari Mueller American Marketing Association , (312) 542-9000, kmueller@ama.org