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Health care marketing is undergoing dramatic reinvention and change because of emerging trends, reform uncertainties, the emergence of social marketing and a renewed focus on quality, outcome and prevention. Executives are demanding higher impact and bigger returns from marketing investments, and marketing professionals are more closely aligning their efforts with strategic objectives, customer experience and the integration of communications across multiple platforms and channels. This seminar offers proven approaches to proactive health care marketing with specific action steps, strategies, techniques and tactics to move markets and increase visibility, awareness, understanding, market share and profitability.
Health Care Marketing
- Sheraton Fisherman's Wharf Hotel, San Francisco California
- April 13, 2015 - April 14, 2015
- https://www.ama.org/events-training/Training/Pages/Health-Care-Marketing---2015---San-Francisco.aspx
Health care marketing is undergoing dramatic reinvention and change because of emerging trends, reform uncertainties, the emergence of social marketing and a renewed focus on quality, outcome and prevention. Executives are demanding higher impact and bigger returns from marketing investments, and marketing professionals are more closely aligning their efforts with strategic objectives, customer experience and the integration of communications across multiple platforms and channels. This seminar offers proven approaches to proactive health care marketing with specific action steps, strategies, techniques and tactics to move markets and increase visibility, awareness, understanding, market share and profitability.
Health Care Marketing - Learning Objectives
- Understand and seize opportunities resulting from reform, medical advances, demands for quality and outcomes, health-conscious consumers, social media and more.
- Discuss steps to develop and implement more refined, targeted and leaner marketing plans that deliver results.
- Get insights into consumer needs, behaviors and successful targeting tactics by age, culture, ethnicity and health status.
- Explore techniques to engage physicians, employees and other stakeholders as partners, referrers and marketing ambassadors to advance your message and influence conversations and communities.
- Discuss successful best practices and case studies that use multitudes of mediums across many platforms to maximize their messages.
- Determine low- to no-cost tactics to target and grow market share that deliver value, expand relationships, are easy to implement and are closely aligned with strategic initiatives.
- Hear about the latest in branding, brand equity, buzz and creative content creation that captures customers’ imagination, moves markets, positions and differentiates from competitors.
- Learn fresh, innovative approaches to marketing, research, social media, messaging, profitable partnerships and community building to influence the conversation, build enthusiasm, generate word of mouth, and achieve market saturation and success.
Contact: Kari Mueller , 3125429000, kmueller@ama.org
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