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2015 Marketing Research Academy for Business Professionals


This 3 ½ day program is designed to strengthen your knowledge and grasp of marketing research fundamentals.  Leading experts from industry and academe will share their knowledge and experience in designing, implementing, interpreting, and reporting quality marketing research.  They will cover these topics using real case examples, hands-on experiences, and practical applications.

New to the research function?  A research manager or analyst with less than 4 years of experience?  A marketing manager who has recently been given research responsibilities.

Then this program is for you.

This 3 ½ day program is designed to strengthen your knowledge and grasp of marketing research fundamentals.  Leading experts from industry and academe will share their knowledge and experience in designing, implementing, interpreting, and reporting quality marketing research.  They will cover these topics using real case examples, hands-on experiences, and practical applications.

SEE THE AGENDA HERE (PDF) >>

Topics to be covered include:

    • The importance of marketing research

    • Properly identifying and articulating research problems

    • Using digital and social media tools to conduct marketing research 

    • Understanding the key principles of qualitative research

    • Applying the most common tools of qualitative research

    • Identifying, understanding, and applying  appropriate sampling techniques

    • Designing effective questionnaires

    • Analyzing data through various quantitative methods

  • Converting research insights into action

Attendees will have ample opportunity to exchange views and experiences with each other and faculty members in the state of the art classroom facilities at the Terry College Atlanta Executive Education Center located in the Buckhead area of Atlanta.  Instructors for the school all have extensive marketing research knowledge and experience, as well as significant experience in developing and presenting executive education. These individuals will help you improve your skills and enhance your ability to understand, use, and manage marketing research.  We look forward to seeing you at this year’s program.

Register by March 10, 2015 and save $100!

Register

The Marketing Research Academy for Business Professionals is jointly offered by the American Marketing Association and the Terry College of Business at the University of Georgia and is the first program in a two part series on marketing research. The second program, the Advanced School of Marketing Research, offered in the fall of each year,  is designed for middle and senior level professional marketing researchers who have a solid base of experience in marketing research and who are looking for the latest in advanced tools and methodologies.  Companies with attendees at either program can receive a discounted rate on the second program attended. 


Contact: Kari Mueller American Marketing Association , 3125429069, kmueller@ama.org