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With limited investment funding, and increasingly greater marketing needs, the strategic foundation of consumer connection is more critical than ever. Brand strategists must create relationships with consumers based on deep knowledge of their human behavior, establishing context for more targeted communication and content. Serendipitously, technology-enabled communication is creating more opportunities for fluid and flexible messaging – mobile, geographic, purchase-based and more. Hear from innovative advertising, marketing and media thought leaders who are seeing success in this challenging and evolving marketplace.
Media:NOW
- The Lighthouse at Chelsea Piers, New York New York
- March 31, 2015
Start Time: 8:00 AM - http://www.theadvertisingclub.org/content/medianow-2015
With limited investment funding, and increasingly greater marketing needs, the strategic foundation of consumer connection is more critical than ever. Brand strategists must create relationships with consumers based on deep knowledge of their human behavior, establishing context for more targeted communication and content. Serendipitously, technology-enabled communication is creating more opportunities for fluid and flexible messaging – mobile, geographic, purchase-based and more. Hear from innovative advertising, marketing and media thought leaders who are seeing success in this challenging and evolving marketplace.
Contact: Sydney Diana The ADVERTISING Club of New York , 2125331929, sydney@theadvertisingclub.org
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