Measuring Marketing ROI

• Renaissance Washington, DC Downtown Hotel, Washington District Of Columbia
• May 20, 2015 - May 21, 2015
  
• https://.ama.org/events-training/Training/Pages/Measuring-Marketing-ROI---2015---Washington,-D-C.aspx

This two-day marketing ROI workshop will walk you through basic and more advanced techniques for measuring marketing impact on sales, revenue and ROI. Through interactive presentation and discussion, you will learn how to use measurements, analytics and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns.

Contact: Kari Mueller , 3125429000, kmueller@ama.org