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REGISTER: https://smamiretreat.eventbrite.com/
AGENDA
Friday:
6pm - 9:30 pm - Meet and Greet
SATURDAY CONFERENCE SCHEDULE:
8:30am - 9:00am - Registration and Breakfast
9:00am - 10:00am - Keynote: "How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media" presented by Susan Emerick, Marketing Director of Individual Markets at Blue Cross Blue Shield of Michigan and author of "The Most Powerful Brand on Earth"
10:00am - 11:00am - “Bureaucracy Doesn’t Fit Into 140 Characters: Effective, Responsible Use of Social Media in the Public Sector” presented by Ben Geiger, Special Assistant to Lieutenant Governor Brian Calley
11:00am - 12:00pm - Lunch and Social Media for the Public Sector Panel
Panelists:
Matt Dibble, Founder at Final5
Bud Gibson, Chair at EMU’s Center for Digital Engagement
Terry Streetman, Membership and Public Affairs Coordinator at Michigan Nonprofit Association
Rebecca Thompson, Senior Director of Engagement at United Way for Southeastern Michigan
12:00pm - 1:00pm - “Demystifying Big Data and Identifying Social Media ROI” presented by Dave Murray, Social Media Manager at Blue Cross Blue Shield of Michigan
1:00pm - 2:00pm - "Start-up Non-profits for Millennials: branding, volunteer recruitment, fundraising, and the power of online engagement" presented by Tyson Gersh, Founder and President at Michigan Urban Farming Initiative (MUFI)
2:00pm - 3:00pm - Networking Icebreaker
Saturday Workshops 9am - 3pm
SUNDAY CONFERENCE SCHEDULE:
8:30am - 9:00am - Welcome and Breakfast
9am - 10am - Keynote: "The Impact of Mobile on Social" presented by Shannon Paul, Vice President of Social Media at Fifth Third Bank
10am - 11am - “The Four Buckets of GM’s Social Media Center of Expertise” presented by Sarah Fretwell, Senior Social Media Advisor at General Motors
11am - 12pm - Building Brand and Agency Partnerships Panel
Panelists:
Alana Frazier, Senior Account Executive at Lowe Campbell Ewald
Linda Girard, CEO at Pure Visibility
Elizabeth Linabury, Director of Channel Strategy at Team Detroit
Tom Nixon, Chief Marketing Alchemist at Alchemy
Sunday Workshops 9am - 3pm
REGISTER: https://smamiretreat.eventbrite.com/
Frankenmuth Social Media Conference and Retreat
- 1 Covered Bridge Ln., Frankenmuth Michigan
- April 10, 2015
Start Time: 6:00 PM - https://smamiretreat.eventbrite.com
Join the Social Media Association of Michigan for our inaugural Social Media Conference and Retreat in Frankenmuth, Michigan this April! We"ll kick off the weekend with a meet & greet on Friday. Our educational program includes speakers from Blue Cross Blue Shield of Michigan, Fifth Third Bank, and General Motors followed by fun activities such as wine tastings, scavenger hunts, pretzel making and tours. A workshop program will run concurrently with the conference"s educational program. We encourage attendees to put their learning into action throughout the weekend.
REGISTER: https://
AGENDA
Friday:
6pm - 9:30 pm - Meet and Greet
SATURDAY CONFERENCE SCHEDULE:
8:30am - 9:00am - Registration and Breakfast
9:00am - 10:00am - Keynote: "How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media" presented by Susan Emerick, Marketing Director of Individual Markets at Blue Cross Blue Shield of Michigan and author of "The Most Powerful Brand on Earth"
10:00am - 11:00am - “Bureaucracy Doesn’t Fit Into 140 Characters: Effective, Responsible Use of Social Media in the Public Sector” presented by Ben Geiger, Special Assistant to Lieutenant Governor Brian Calley
11:00am - 12:00pm - Lunch and Social Media for the Public Sector Panel
Panelists:
Matt Dibble, Founder at Final5
Bud Gibson, Chair at EMU’s Center for Digital Engagement
Terry Streetman, Membership and Public Affairs Coordinator at Michigan Nonprofit Association
Rebecca Thompson, Senior Director of Engagement at United Way for Southeastern Michigan
12:00pm - 1:00pm - “Demystifying Big Data and Identifying Social Media ROI” presented by Dave Murray, Social Media Manager at Blue Cross Blue Shield of Michigan
1:00pm - 2:00pm - "Start-up Non-profits for Millennials: branding, volunteer recruitment, fundraising, and the power of online engagement" presented by Tyson Gersh, Founder and President at Michigan Urban Farming Initiative (MUFI)
2:00pm - 3:00pm - Networking Icebreaker
Saturday Workshops 9am - 3pm
SUNDAY CONFERENCE SCHEDULE:
8:30am - 9:00am - Welcome and Breakfast
9am - 10am - Keynote: "The Impact of Mobile on Social" presented by Shannon Paul, Vice President of Social Media at Fifth Third Bank
10am - 11am - “The Four Buckets of GM’s Social Media Center of Expertise” presented by Sarah Fretwell, Senior Social Media Advisor at General Motors
11am - 12pm - Building Brand and Agency Partnerships Panel
Panelists:
Alana Frazier, Senior Account Executive at Lowe Campbell Ewald
Linda Girard, CEO at Pure Visibility
Elizabeth Linabury, Director of Channel Strategy at Team Detroit
Tom Nixon, Chief Marketing Alchemist at Alchemy
Sunday Workshops 9am - 3pm
REGISTER: https://
Contact: Sola Obayan Social Media Association of Michigan , 248-971-0170, smamiorg@gmail.com
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