The Breakfast Club: Thought Leader Series (Session 1: Brand Storytelling)

• Helen Mills, 137 W 26th Street, New York New York
• May 6, 2015
  Start Time: 8:30 AM
• http://www.theadvertisingclub.org/content/breakfast-club-thought-leader-series-1

Some of the most creative thinkers from brands, agencies and media companies will take a 360-degree look at the provocative topics challenging our industry today. Join us for a series of conversations that will be sure to ignite debate, progressive thinking and tactical insights to take back to the job.

• Communicating an authentic brand message
• The role of data/research and measurement in the development of premium content
• Aligning with the right publishers in the right environments
• Data driven promotion and programmatic’s role
• The concept of the “celebrity” editor
• How marketers can leverage current events to communicate their brand messages

• Kelly Andresen, Director, Ad Innovations & Product Strategy, The Washington Post

• Caleb Hunt, Managing Director, Global Branding, Citigroup
• Lisa LaCour, VP Global Marketing, Outbrain
• Joe Maceda, Managing Director, Invention Studio, Mindshare 
• Michael Paradiso, VP, Advertising and Creative Services Director, CA Technologies

Contact: Sydney Diana The Advertising Club of New York , 2125331929, sydney@theadvertisingclub.org