The Breakfast Club: Thought Leader Series (Session 1: Brand Storytelling)
Some of the most creative thinkers from brands, agencies and media companies will take a 360-degree look at the provocative topics challenging our industry today. Join us for a series of conversations that will be sure to ignite debate, progressive thinking and tactical insights to take back to the job.
Session 1 - Brand Storytelling
Marketers need to be savvy in how to best communicate their brand messaging through today’s varied content dissemination channels and tackle issues such as:
- Communicating an authentic brand message
- The role of data/research and measurement in the development of premium content
- Aligning with the right publishers in the right environments
- Data driven promotion and programmatic’s role
- The concept of the “celebrity” editor
- How marketers can leverage current events to communicate their brand messages
Moderated by:
- Kelly Andresen, Director, Ad Innovations & Product Strategy, The Washington Post
Panelists:
- Caleb Hunt, Managing Director, Global Branding, Citigroup
- Lisa LaCour, VP Global Marketing, Outbrain
- Joe Maceda, Managing Director, Invention Studio, Mindshare
- Michael Paradiso, VP, Advertising and Creative Services Director, CA Technologies
Contact: Sydney Diana The Advertising Club of New York
, 2125331929, sydney@theadvertisingclub.org