2015 MITX DATA SUMMIT: “THE ART & SCIENCE OF DATA”

• Microsoft Technology Center, 255 Main Stree, Cambridge Massachusetts
• June 23, 2015
  Start Time: 8:00 AM
• http://mitx.org/events/event_detail.aspx?id=0f472367-08b7-4a42-8bba-48dc721d0f43

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2015 Keynotes:

John Costello, President, Global Marketing & Innovation, Dunkin Brands, Inc.

John Costello is President, Global Marketing and innovation at Dunkin' Brands, Inc. and the current Global Chairman of the Mobile Marketing Association. At Dunkin, John has global responsibility for Dunkin’ Donuts and Baskin-Robbins advertising, marketing, consumer engagement, digital, mobile and social marketing, consumer and business intelligence, and oversees research and product development, the culinary team and retail channel development efforts for both brands globally.

Brian Tilzer, Chief Digital Officer, CVS Caremark Corporation

Brian Tilzer is Senior Vice President and Chief Digital Officer for CVS Health. In this role, he is responsible for digital strategy and operations across CVS Health’s retail pharmacy, PBM and Minute Clinic businesses. Tilzer is focused on developing a breakthrough customer experience leveraging digital that unlocks the benefits of the CVS Health integrated pharmacy model —making it easier for people to stay healthy and save time and money when, where and how they want. Tilzer has more than 20 years of experience in e-commerce and digital marketing, strategic business development and information technology. Prior to CVS Health, Tilzer was the Senior Vice President of Global e-Commerce with Staples. He holds a BA from Tufts University and an MBA from The Wharton School.

Contact: Taylor Haney MITX , 617-871-2155, taylor@mitx.org