Engage: Millennials

• Radisson Martinique on Broadway, New York New York
• Sept. 16, 2015
  Start Time: 08:00:00
• http://www.mediapost.com/engage-millennials/

As the massive 18 to 34 year-old segment finally surpasses the legendary Boomers in scale this year, Millennials represent the most coveted, studied, mythologized, perhaps misunderstood, target market in history. At Mediapost’s inaugural Engage: Millennials conference we get beyond the talk, the demographics, the spreadsheets. Let’s follow brands that successfully walk the walk, that don’t just “reach” this generation but capture its attention and respect.

Digital-first, mobile and social centric, advertising-averse, brand-fickle – of course. But how are marketers getting beneath and beyond the generational stereotype to build lasting relationships with these new consumers?

We will explore:

• What legacy brands can learn from the rise of Millennial’s favorite new brands
• Post-TV storytelling to a small screen-first audience
• How are brands already using emerging social/messaging channels (Snapchat, Periscope, etc.) to craft authentic conversations?
• The upside and downside of branding via the new digital celebrities.
• What content is, and is not, resonating in the important share economy?
• Aligning brands with Millennials’ do-good ethic
• How Millennial is multicultural and global

At Engage: Millennials we get beyond talking the relentless talk about reaching a hard-to-get generation and walk the walk of those that already have Gen-Y’s loyalty.

Contact: Maya Abulashvili MediaPost Communications , 212-204-2000, maya@mediapost.com