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Know Your Audience - it's crucial - by providing insight into which segments have the highest lifetime value, which have the highest propensity to convert, and which tactics (channel, frequency, creative, etc.) produce those segments with the greatest efficiency, attribution enables you to optimize your spend for each distinct audience.
OMMA Attribution
- The Metropolitan Pavilion 125 West 18th Street, New York New York
- Sept. 29, 2015
Start Time: 08:00:00 - http://www.mediapost.com/ommaattribution/
Know Your Audience - it's crucial - by providing insight into which segments have the highest lifetime value, which have the highest propensity to convert, and which tactics (channel, frequency, creative, etc.) produce those segments with the greatest efficiency, attribution enables you to optimize your spend for each distinct audience.
Contact: Maya Abulashvili MediaPost Communications , 212-204-2000, maya@mediapost.com
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