REDEFINING: MUSIC & THE CREATIVE PROCESS

• 770 Broadway, New York New York
• July 28, 2015
  Start Time: 6:00 PM
• http://www.theadvertisingclub.org/content/redefining-music-creative-process

Looking back at ANDY winners over the years, it is impossible to ignore the growing prominence of music in advertising. Music is a natural storyteller and the right song choice has the unique ability to set the perfect tone, transforming a good idea into a great one. More than ever, brands and artists are collaborating to connect with a broader audience. At this exciting time in our industry, we’ve curated a panel of thought leaders from the agency, marketer, and talent perspectives to discuss the role existing and original music plays in the creative process.

Contact: chelsea temkin The Advertising Club , 212.533.1605, chelsea@theadvertisingclub.org