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Digital Innovation Lab: Building Brands Through Customer Experience


This workshop is a day-long, deep dive into experience modeling and mapping. Participants will learn how to innovate and deliver renewed brand promise across all touchpoints — from traditional media to the digital space, from service to the employees who interact with customers every day.


Contact: Kristin Farrell Association of National Advertisers , (212) 455-8078, kfarrell@ana.net

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