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Pop-Up School


smith & beta, a talent development and digital education company, is partnering with startup accelerator Boomtown to launch the first-of-its-kind Pop-Up School (school.smithandbeta.com) in January in Boulder, Colorado. Two different sessions will be offered: Week 1 – New Ways of Working (January 20 – 22, 2016) Week 2 – Future Proof (January 27 – 29, 2016) Each session is limited to 50 attendees. Early-bird price per week is $899.00 until October 31. $1,099.00 after October 31.

The school is billed as “a front-row seat to see how startups work and hands-on digital making, learning.” Practical, work-relevant sessions serve as a shortcut to new ideas in technology, the workspace and creativity, and offer attendees the chance to network, make connections, apply new skills and meet new talent in one of the fastest-growing tech cities in the world, with the highest number of startups per capita in the country.

Aimed at agencies’ employees, brand marketers and any interested individual, Pop-Up School has lined up workshops with the industry’s top leaders and innovators including:

Adam Tucker (Ogilvy & Mather Advertising NYC)

Bonnie Wan (Goodby Silverstein & Partners)

Ryan Harms (Google Creative Lab)

Toby Krout (Boomtown Accelerator).

“We're going to show and teach the new ways of working that right now are fueling an explosion of technology innovation in the startup world. And we're excited to see what great things will happen when these principles and practices are leveraged by the talented attendees,” said Toby Krout, managing director at Boomtown.

 Boomtown’s new Connectivity Lab will provide the perfect space to work and learn with teachers eager to share what they know about the realms of digital, technology, design, and startup culture. Students will leave with a renewed energy for innovation along with valuable knowledge to share at the workplace.

 “Between smith & beta’s expertise in the digital space and Boomtown’s ability to move ideas forward quickly and efficiently, we’ll bring you up to speed on the latest trends, technologies and ways of working,” said smith & beta founder and managing partner, Allison Kent-Smith. “And, of course, we’ll also take a look at what the future holds.”

 
About smith & beta

smith & beta is an education consultancy that propels brands and agencies ahead of their competition by designing continuous, custom and practical learning programs that put digital fluency at the heart of an organization’s potential for success. For more information, visit smithandbeta.com.

 
About Boomtown

Boomtown’s founders are Alex Bogusky, Toby Krout, Stephen Groth and Jose Vieitez. Based in Boulder, Colo., BOOMTOWN operates two 12-week sessions per year and aims to discover and support promising companies developing Internet, mobile, software and Internet of Things (IoT) startups, primarily in the media, design, marketing and ad tech sectors. For more information, visit www.boomtownboulder.com.


Contact: Allison Kent-Smith smith & beta and Boomtown , (415) 562-5954, allison@smithandbeta.com

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