2016 Analytics with Purpose Conference

• JW Marriott Scottsdale Camelback Inn Resort & Spa , Scottsdale Arizona
• Feb. 7, 2016 - Feb. 9, 2016
  
• www.ama.org/analyticswithpurpose

Over 250 marketing and insights peers and thought leaders came to San Diego for the AMA's 2015 Analytics with Purpose Conference to find inspiration and insights that will lead to action and business advantage.

We are thrilled to announce the following keynote speakers:

Christian Kugel, VP, Consumer Analytics & Research, AOL
Presentation: Content Marketing: Analytics & Insights Reveal Best Practices.

Chris Goward, Founder and CEO, WiderFunnnel and Author of You Should Test That!
Presentation: The Future Belongs to the Optimizers

Lerzan Aksoy, PhD, Professor of Marketing, Fordham University and Co-author, The Wallet Allocation Rule, presenting with

Tim Keiningham, PhD, Chief Strategy and Client Officer, Rockbridge Associates, Co-author, The Wallet Allocation Rule
Presentation: The Wallet Allocation Rule - Winning the Battle for Share

Dona Wong, Vice President, Digital Strategy and Communications at the Federal Reserve Bank of New York and Author, "The Wall Street Journal Guide to Information Graphics"
Presentation: Telling Compelling Stories with Data

Tweet with us! #AMAanalytics

Contact: Marla Chupack American Marketing Association , (312)542-9000, mchupack@ama.org