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Interpreting the Voice of Your Customer
- Marriott Marquis San Diego Marina, San Diego California
- Dec. 9, 2015 - Dec. 10, 2015
- https://auth.ama.org/events-training/Training/Pages/Interpreting-the-Voice-of-Your-Customer---2015---San-Diego.aspx
Customers talk and write about their experiences with brands and firms. They praise and will recommend one company and its products or services, while sharing horror stories and admonishing other consumers to stay away from another. Customers often furnish detailed descriptions of what they want, need, like, or dislike about a brand or company. Whether solicited or unsolicited, the “Voice of the Customer” is there for the taking, and companies are well-advised to listen.
LEARN
Several recent studies reveal that a majority of companies are falling short of their VoC program goals and expectations. Why? What is holding them back? How can organizations ensure that insights drawn from customer data translate into better customer experiences and desired business outcomes? What is it that organizations having very effective VoC programs are doing that others are not? This two-day workshop will address these questions, and offer answers and solutions that you can put to work right away to ensure your organization gets more from the Voice of the Customer.
Contact: Marla Chupack American Mareketing Association , 312-542-9000, mchupack@ama.org
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