Brand Storytelling to Drive Business Results
In this two day seminar, you’ll learn how to use the proven power of storytelling to lead your team, author an authentic brand story, connect with your employees and attract customers through your shared values to drive business results.1. Power of Story
We will explore the four primary reasons why storytelling in business is more important now than ever before. You will learn how to craft and tell powerful stories that drive business results.
2.Know Thyself
The best way to learn story structure is to use it on yourself. You will create your origin/founder story that will express the why you do what you do. Knowing thyself by writing down your personal story is the first step in authoring an authentic brand story.
3. Author Your Brand Story
We will explore the four pillars of position, promise, personality and purpose for your brand. Your brand story will start to emerge as the process helps you identify and outline the authentic character of your offering.
4.Understand Your Audience
Understand and empathize with your audiences. The goal is to appreciate what they care about, tell your stories from their viewpoint, and connect your shared values to create a lasting relationship.
5.Moving People to Action through Story
Know thyself, understand others, and initiate and sustain change are the three stages for exceptional brand storytelling. You will learn how to develop inspirational narratives, PowerPoints that actually are powerful and have a point, and creative campaigns that move people to action.
Contact: Marla Chupack American Marketing Association
, 312-542-9000, mchupack@ama.org