Brand Storytelling to Drive Business Results
- 555 Sheraton Charlotte Hotel , South McDowell Street, South Tower, Charlotte North Carolina
- March 1, 2016 - March 2, 2016
- https://www.ama.org/events-training/Training/Pages/Brand-Storytelling-to-Drive-Business-Results---2016---Charlotte.aspx
In this two day seminar, you’ll learn how to use the proven power of storytelling to lead your team, author an authentic brand story, connect with your employees and attract customers through your shared values to drive business results.
1. Power of Story
We will explore the four primary reasons why storytelling in business is more important now than ever before. You will learn how to craft and tell powerful stories that drive business results.
2.Know Thyself
The best way to learn story structure is to use it on yourself. You will create your origin/founder story that will express the why you do what you do. Knowing thyself by writing down your personal story is the first step in authoring an authentic brand story.
3. Author Your Brand Story
We will explore the four pillars of position, promise, personality and purpose for your brand. Your brand story will start to emerge as the process helps you identify and outline the authentic character of your offering.
4.Understand Your Audience
Contact: Marla Chupack American Marketing Association , 312-542-9000, mchupack@ama.org
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