Marketing Automation
This workshop will give you an experience-based view into all the considerations you have started, or will shortly need to start addressing in your adoption of marketing automation. You will learn how to mitigate the risks associated with hiring, vendor selection, planning your marketing automation adoption plan, measuring your success, and the guaranteed nature of marketing automation as a change agent in your organization.
Contact: Marla Chupack American Marketing Association
, 312-542-9000, mchupack@ama.org