Digital LA - AdTech Trends, with LA AdTech

• 12575 Beatrice Street, Los Angeles California
• May 2, 2016
  Start Time: 7:00 PM
• http://bit.ly/2016adtechtrends

AGENDA

7-7:30pCheck-in and Networking with appetizers and beverages provided by OpenX

MC: Kevin Winston, Digital LA, CEO, Founder

7:30-7:50p Fireside Chat: Programmatic: Why It Matters

Programmatic is evolving at an incredible speed, informing publisher and advertisers digital media strategies alike. Join OpenX's CRO and co-founder Jason Fairchild for an intimate discussion exploring how programmatic will continue to evolve driving revenue for publishers and creating quality connections for brands and advertisers across mobile, video and TV.

- Jason Fairchild, OpenX, Co-founder and CRO
- Moderator: Tim Peterson, Marketing Land, Reporter

7:50-8:30p Panel discussion: The State of Ad Tech in LA and Globally in 2016

Our panel of senior-level ad tech executives will discuss the state of ad tech in 2016, including their thoughts and opinions on the industry's most popular tactics and pressing issues, from programmatic to ad blocking, influencer marketing, data-driven targeting, attribution, content marketing, native advertising and what's new in mobile and video. From there, we will take a closer look at advertising in the context the local technology scene and what's driving more ad tech companies to call LA home.

- Eytan Elbaz, Social Native, CSO
- Patrizio Spagnoletto, SteelHouse, CMO
- Lorenzo Moreno, The Trade Desk, GM of West Coast Business Development
- Sara Morton, Convertro/AOL Platforms, Head of Strategy
- Ken Nicholas, VideoAmp, Head of Cross Screen
- Moderator: Tony Winders, Marketing 2 Marketers, Principal

8:30-8:45p Presentation: The Founders Journey

- Eytan Elbaz, Social Native CSO and Render Media Co-Founder. Social Native chief strategy officer, Render Media co-founder and Scopely board member Etyan Elbaz will present "The Founders Journey" where he will discuss lessons learned from founding several startups, including Applied Semantics which sold to Google in 2003 and became the foundation of its AdSense paid search product. 

PARKING: Complimentary parking in the CTRL Collective lot after 6p. 

Thanks to our sponsor OpenX

Thanks to our community partners

- LA AdTech hosts mixers and panels throughout the year.

Contact: Tony Winders Marketing 2 Marketers (M2M) , 8185549236, tony@winders.net