Measuring Marketing ROI
This two-day marketing ROI workshop will walk you through basic and more advanced techniques for measuring marketing impact on sales, revenue and ROI. Through interactive presentation and discussion, you will learn how to use measurements, analytics and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns.
TAKEAWAYS
- An understanding of the range of measurement methodologies available to capture the incremental impact of marketing.
- Knowledge of accurate marketing ROI calculations that can be used consistently across all marketing initiatives while meeting the standards of the finance group.
- Improved strategic and tactical planning with marketing ROI techniques and tools.
What Recent Attendees Said
"This was an excellent training to not only learn how to calculate ROI, but to also think strategically. The overall knowledge sparked ideas and questions to take back to my organization that will help us to track our ROI on marketing and sales tactics."
"Jim Lenskold is a knowledgeable instructor who cares about the workshop experience. I was very happy with this series and would recommend it to marketers who want to understand how ROI can help them make marketing channel decisions."
Contact: Marla Chupack American Marketing Association
, 3125429000, mchupack@ama.org