Content Marketing
This workshop will focus on how to create and leverage the myriad forms of content to promote businesses, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way that is specifically mapped to your audience’s information needs and buying stages.
TAKEAWAYS
- Learn how to develop a content marketing strategy using a proven 7-Step framework
- How to create buyer personas and compelling content to engage them
- Learn to create an emotional connection with your audience via brand storytelling to differentiate your brand – and why brand storytelling is the rule, not the exception
- How to create a compelling customer experience journey that exceeds customer expectations
- Learn to create a valuable content supply chain that can change hearts, minds, enable profitable customer actions, and drive ROI
Contact: Marla Chupack American Marketing Association
, 3125429000, mchupack@ama.org