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If your organization has a website and you contribute—or want to contribute—to digital, search, online or integrated strategies, this session will arm you with the practical, actionable tips that you need. Knowledge of computers, basic Internet terminology and a cursory understanding of Internet marketing is desired. A basic understanding of search engines will be helpful but is not required. In this hands-on, two-day workshop on search engine optimization and marketing, attendee websites will be deconstructed, with attendees playing an active role in diagnosing what ails each site from an SEO standpoint. Sticky issues such as making your database-driven website "search engine friendly" and workarounds for "spider traps" and poor search engine practices will be tackled. Google’s secrets will be revealed, including details about PageRank (and other authority metrics), blended results ("universal search"), Google+, YouTube (the number two search engine!), critical Google algorithmic updates (Panda, Penguin, Hummingbird, Knowledge Vault, etc.), sitelinks, and more. Case examples from B2C, B2B, nonprofit and higher education will be shared, including the "inside scoop" on what worked and what didn’t.
SEO in 2016
- 555 South McDowell Street, South Tower, Charlotte North Carolina
- June 15, 2016 - June 16, 2016
- https://www.ama.org/events-training/Training/Pages/SEO-in-2016---Charlotte,-NC.aspx
If your organization has a website and you contribute—or want to contribute—to digital, search, online or integrated strategies, this session will arm you with the practical, actionable tips that you need. Knowledge of computers, basic Internet terminology and a cursory understanding of Internet marketing is desired. A basic understanding of search engines will be helpful but is not required. In this hands-on, two-day workshop on search engine optimization and marketing, attendee websites will be deconstructed, with attendees playing an active role in diagnosing what ails each site from an SEO standpoint. Sticky issues such as making your database-driven website "search engine friendly" and workarounds for "spider traps" and poor search engine practices will be tackled. Google’s secrets will be revealed, including details about PageRank (and other authority metrics), blended results ("universal search"), Google+, YouTube (the number two search engine!), critical Google algorithmic updates (Panda, Penguin, Hummingbird, Knowledge Vault, etc.), sitelinks, and more. Case examples from B2C, B2B, nonprofit and higher education will be shared, including the "inside scoop" on what worked and what didn’t.
Contact: Marla Chupack , 3125429000, mchupack@ama.org
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