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Effective Marketing Writing


Are you responsible for designing and executing marketing campaigns? Do you dabble in advertising, branding, PR, social media or blogging? Are you occasionally responsible for writing articles, case studies or white papers? Excellent! Mark your calendar and attend this event.

TAKEAWAYS

  • A reliable method for identifying key audience traits and needs
  • An understanding of how web and digital analytics can help guide your writing
  • An ability to construct consistently readable, highly compact sentences that project a competent image, set a conversational tone, and motive response
  • Writing guidelines for all social media platforms 
  • A tailored approach for effective proofreading

Contact: Marla Chupack American Marketing Association , 3125429000, mchupack@ama.org

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