Summer AMA Conference

• 265 Peachtree Center Avenue, Atlanta Georgia
• Aug. 5, 2016 - Aug. 7, 2016
  
• https://www.ama.org/events-training/Conferences/Pages/Summer-Marketing-Educators-Conference.aspx

The aim of this year's summer AMA conference is to directly ground ourselves in practice. To that end, the summer conference will seek to: organize around real-world problems (vs. areas of the discipline or types of research); facilitate understanding of and interaction with senior executives; and, focus the discussion on the relevance of the research presented.

All New Programming this Year
Join 800+ participants at Summer AMA in Atlanta for a whole new conference experience, revamped and reorganized with your goals in mind. The theme this year is "Regaining Relevance: Doing Research that Reshapes the Practice of Marketing" and the agenda:

• organizes around real-world problems.
• seeks to facilitate understanding of and interaction with senior executives.
• focuses the discussion on the relevance of the research presented.

What's New In 2016

This year’s conference expands the conversation from research to practice with "Executive Jam Sessions." These powerful sessions address top concerns and problems of senior marketing executives through panel discussions between leading practitioners and senior scholars. Interact and hear from CEO's, CMO's and SVP's from companies that include:

• Popeyes
• 3M
• Bank of America
• Pepsi
• Eastmen Chemical
• Enjoy Life Food
• United Way Worldwide
• Simon Properties

In addition, numerous events take place in conjunction with Summer AMA, including:

• Friday morning pre-conferences
• PhD Project’s DSMA
• Evening receptions

Tweet with us #SummerAMA

Contact: Marla Chupack American Marketing Association , 3125429000, mchupack@ama.org