Building Your Brand Identity To Meet The VUCA Challenge

• Siegelvision 9 East 40th Street 17th Floor , New York New York
• May 25, 2016
  Start Time: 6:00 PM
• https://www.eventbrite.com/e/building-your-brand-identity-to-meet-the-vuca-challenge-tickets-25169111490

In today's disruptive business world it is more important than ever that you've prepared to deal with anything that could threaten your brand's identity, and our latest panel discussion will teach you how.

VUCA was created by the military to analyze the volatility, uncertainty, complexity, and ambiguity of various situations. Companies can use VUCA to examine how their prepared organizations or brands are for inevitable difficulty.

Join our expert panel in exploring how to make your company’s identity the foundation for thriving in a VUCA world. During this event, you will learn how to:

• Create a brand identity that meets the VUCA challenge

• Navigate the digital demands VUCA brings

• Leveraging identity to create value that is distinctive, authentic and sustainable

• Use identity to bring coherence to your communications and marketing programs
  
  

Cost
$35 for NYAMA Members
$45 for Non- NYAMA Members

Food and Beverages will be served

Contact: Molly Purcell NYAMA , 646-701-5367, molly@nyama.org