OMMA VR/AR

• Metropolitan Pavilion, NYC , New York New York
• Sept. 28, 2016 - Sept. 28, 2016
  Start Time: 13:00:00
• http://www.mediapost.com/ommavrar/

This ain’t your grandfather’s 3D. From virtual test drives to enhanced roller coaster rides, 360-degree travel previews to super-charged mixed reality sports viewing – marketers now have the tools to do more than just brand. They can build experiences that blow our minds. 

Fine, But at At OMMA VR/AR we explore how marketers take Virtual and Augmented Reality from this mind-altering novelty phase into an opportunity to enrich branding, deepen consumer relationships and maybe even sell stuff. 

We explore:

How different types of VR/AR experiences map against specific brand goals.

Where do you start…small?

How to distribute experiences efficiently and connect VR/AR campaigns to other marketing platforms and programs.

Who are the players and how should marketers and agencies vet them?

Storytelling in 360 degrees

Don your headset, plug in the surround sound. OMMA VR/AR immerses you in the new brand storytelling.

Contact: Maya Abulashvili MediaPost Communications , 212-204-2000, maya@mediapost.com