Kantar Retail's eCommerce & Digital Strategy Forum
We often use the phrase "eCommerce", but what has really been happening is two conversations in parallel: First is the "e" conversation about engaging people digitally with new tools and points of connectivity to sell and serve products and services. Second is the "Commerce" conversation about return on investment and the "profitability" (or lack thereof) of digital marketing and commercial relationships.
Contact: Reid Greenberg Kantar Retail
, 1.617.912.2837, reid.greenberg@kantarretail.com