4 events found in location of International

  • October 13
    • London International
      Oct. 13, 2014

      OMMA Audience Targeting

      Conference/Events ★ Featured

      At OMMA Audience Targeting we drill into the many ways that the great shift from media to audience buying changes almost everything. For publishers, the challenge to their core business model is clear, but how are they now engaging in the data game to assert the superior value of their audiences in a controlled context? But what is an “audience,” anyway? With so many potential signals from countless data points, behavioral, demographic, transactional and location-based, which ones really maps against your goals? Is location and proximity to the point of sale really the best signal? And once you know who to target, how do you manage to reach them across all of the screens they consult each day? 

      Moving from media to audience buying is far from a simple flip of old practices, learn how the new approach rattles the entire media supply chain. Read more

  • October 14
    • London International
      Oct. 14, 2014

      OMMA RTB

      Conference/Events ★ Featured

      Programmatic platforms seem poised to devour the world of advertising only four years after that puzzling RTB acronym became familiar. But now the game gets serious – as high CPM video, direct, mobile and even TV inventory starts leveraging these technologies and the platforms become core to both buying and selling. Time for a maturity check. Are these technologies, processes, and ready to grow up? As the longest running conference series on all things programmatic, OMMA RTB, enters its third year of international gatherings on the topic, we grill industry leaders on whether the exchange economy really has met and overcome its challenges. 

      Has the real time auction model produced a rational market of pricing, better quality inventory and reliable targeting? Has the long-promised transparency in the marketplace really advanced beyond early rhetoric, or are agencies and publishers still playing shell games with the real nature of inventory, mark-ups, data sources? Facebook’s FBX inventory was expected to disrupt the RTB economy with more reliable inventory, transparency and analytics, but how has it reoriented the market? Big bets are being placed on the role of RTB practices for monetizing mobile, but is the wish well ahead of the technological capabilities. 

      Read more

  • November 03
    • London International
      Nov. 3, 2014 - Nov. 5, 2014

      Sustainable Brands '14 London

      Tags: Advertising Branded Content Branded Entertainment Marketing Media Buying/Selling Media Planning

      Connect with Sustainability Executives, Brand Strategists, Design & Innovation Leaders, and Marketing & Communication Stakeholders Leaders as the Sustainable Brands London Conference convenes to drive innovation that leads to enhanced business and brand value. Explore the Sustainable Brands Renaissance currently being set up, with incredible surges of new values, creativity and solutions and the role that brands play along the path toward sustainability. Participate in collaborative discussions alongside Unilever, Coca-Cola, Philips, MARS, and hundreds more as the Sustainable Brands community convenes face-to-face in London, England. November 3-5. Learn more at www.SB14London.com Read more

  • November 17
    • Kuala Lumpur International
      Nov. 17, 2014 - Nov. 19, 2014

      The International Conference on Cyber-Crime Investigation and Cyber Security (ICCICS2014)

      Tags: Advertising Branded Content Branded Entertainment Marketing Media Buying/Selling Media Planning

      The conference aims to enable researchers build connections between different digital applications. The event will be held over three days, with presentations delivered by researchers from the international community, including presentations from keynote speakers and state-of-the-art lectures.


      - Business Applications of Digital Forensics
      - Cyber Crime Investigations
      - Cyber Culture & Cyber Terrorism
      - Digital Forensic Processes and Workflow Models
      - Digital Forensics Process & Procedures
      - Digital Forensics Techniques and Tools
      - Embedded Device Forensics
      - Incident Response
      - Legal, Ethical and Policy Issues Related to Digital Forensics
      - Mobile / Handheld Device & Multimedia Forensics
      - Network and Cloud Forensics
      - Sexual Abuse of Children On Internet
      - Theoretical Foundations of Digital Forensics
      - Civil Litigation Support
      - Cyber Criminal Psychology and Profiling
      - Digital Forensic Case Studies
      - Digital Forensics & Law
      - Digital Forensics Standardization & Accreditation
      - E-Discovery
      - Hacking
      - Information Warfare & Critical Infrastructure Protection
      - Malware & Botnets
      - Money Laundering
      - Online Fraud
      - Software & Media Piracy
      - Theories, Techniques and Tools for Extracting, Analyzing and Preserving Digital Evidence

      Researchers are encouraged to submit their work electronically. All papers will be fully refereed by a minimum of two specialized referees. Before final acceptance, all referees comments must be considered.

      Read more

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