63 events found in location of Possession

  • Aug
    20
    • Olympic Valley California
      Aug. 20, 2014

      Social Media Insider Summit

      Conference/Events ★ Featured


      Just the fact that the Social Media Insider Summit is now in its fifth year shows how mature the medium has become. But what does social media 3.0 look like? It’s data-driven: marketers are increasingly looking at ways not only to use data better but to merge social data with other data streams. It’s fragmented: even as Facebook and Twitter grab most of the money, and attention, newer platforms from Pinterest to Vine to Snapchat are garnering lots of interest from marketers.

      Oh … and it’s expensive. With several studies showing that organic reach may have become nigh impossible on Facebook, the maturity of it, and a few other, older platforms means marketers have to pay to play. Having friends or followers no longer guarantees that organic social marketing will gain traction, meaning that paid media is now the answer. In short, social marketing continues to innovate both on the front-end and the back-end, but some of the things that typified it in the early days, are dying off.  The Social Media Insider Summit will take a close look at this dynamic marketplace.

      As is always the case at MediaPost Summits, attendees will have unparalleled informal networking opportunities, whether they are connecting on the golf course, during a nighttime dinner on Lake Tahoe, or by the pool. The Social Media Insider Summit promises once again to be the perfect mixture of content, networking and fun. See you there!

      Read more

      http://www.mediapost.com/socialmediainsidersummit/
    • Rosemont Illinois
      Aug. 20, 2014 - Aug. 21, 2014

      Social + Mobile: Show Me the Money! Conference

      Conference/Events
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      Social and mobile advertising are continuing to grow at a rapid rate - do you have a plan to monetize them? Social + Mobile - Show Me the Money! will provide case-study examples for both social and mobile revenue strategies along with updates from all of the major social players. Speakers include executives from Facebook, LinkedIn, Pinterest, Google, Instagram, Mobile Marketing Association, and others. Read more

      http://www.cvent.com/events/2014-social-mobile-conference/event-summary-83c5506320e846338ac8acc1cfe3330e.aspx
  • Sep
    06
    • Washington District Of Columbia
      Sept. 6, 2014 - Sept. 12, 2014

      ADWKDC

      Conference/Events
      Tags: Advertising Branded Content Branded Entertainment Marketing Media Buying/Selling Media Planning

      ADWKDC is the region's largest and most diverse hands-on, networking-driven, training conference for advertising, marketing, digital, technology, public affairs, social media, event marketing, and traditional media leaders. Now in it's 11th year, the DC Ad Club is bringing together business, creative, and technology leaders from the advertising, marketing, and media industry for the most current and relevent week of learning in the mid-Atlantic region. Up-to-date information including events, speakers, and registration is available on the website at ADWKDC Read more

      http://www.advertisingweekdc.com/
  • Sep
    07
    • Coronado California
      Sept. 7, 2014 - Sept. 10, 2014

      iMedia Brand Summit: Marketing in an Always-On World

      Conference/Events
      Tags: Advertising Branded Content Branded Entertainment Marketing Media Buying/Selling Media Planning

      You're no longer a digital marketer. You're a marketer in a digital world. Silos that still exist within brand marketing departments neglect the new consumer reality and fail to capitalize on the tremendous opportunities related to truly integrated and omni-channel campaigns.

      This September, join senior brand marketers for three days to collaborate, network, break down barriers, and share successes relative to:

      * Current trends driving brand marketers to rethink existing media models
      * The latest partners and technologies that are helping brands bridge the online-offline gap
      * Strategies for achieving scale while maintaining nimbleness
      * New best practices in marketing management, infrastructure, and accountability
      * Best practices: social marketing and the role of enterprise vs. campaign tactics

      Read more

      http://bit.ly/1g2Pb7Y
  • Sep
    08
    • Birmingham Alabama
      Sept. 8, 2014 - Sept. 11, 2014

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's, and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages covering the topics gone over in class and more.   Read more

      www.mediabuyingacademy.com
  • Sep
    09
    • Chicago Illinois
      Sept. 9, 2014 - Sept. 10, 2014

      Measuring Marketing ROI 2014

      Seminar/Workshop
      Tags: Marketing

      This two-day marketing ROI workshop will walk you through basic and more advanced techniques for measuring marketing impact on sales, revenue and ROI. Through interactive presentation and discussion, you will learn how to use measurements, analytics and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns.

      Read more

      AMA.org/TSMarketingROI
    • New York New York
      Sept. 9, 2014

      The Art and Science of Brand Building

      Seminar/Workshop
      Tags: Advertising Branded Content Branded Entertainment Marketing

      This workshop is devoted to how branding, properly planned, developed and implemented, can contribute to both a sustainable corporate advantage and an increase in shareholder value. Participants will delve into the fundamental techniques and building blocks that create a powerful and profitable brand. You will learn a process for effective brand building, the rationale behind each step and why each step in the process is crucially important. The course will also explore issues that arise after a brand has been successfully developed and launched, include measuring success, determining brand architecture, developing brand extensions and globalizing a brand. Participants will gain practical experience by working on a relevant case history with their classmates. Read more

      http://www.ana.net/training/show/id/BBE-SEPT14
  • Sep
    11
    • Marina del Rey California
      Sept. 11, 2014 - Sept. 12, 2014

      AMA 2014 Content Marketing

      Seminar/Workshop
      Tags: Marketing

      This workshop will focus on how to create and leverage the myriad forms of content to promote businesses, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way that is specifically mapped to your audience’s information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this course, marketers will learn how to create remarkable content that gets noticed and produces business results.

      Read more

      AMA.org/Content
  • Sep
    14
    • Montauk New York
      Sept. 14, 2014

      Video Insider Summit

      Conference/Events ★ Featured

      This September's Video Insider Summit will give attendees the insights they need to succeed right now in their video buying and planning efforts. Hear case studies from leading brands who have been able to turn a a video series into results, how to create a killer distribution strategy, plus the latest tips and tricks for creating compelling and impactful content.

      Further, people who come to the Video Insider Summit will also get something that too often is missing from the long roster of industry conferences – the chance to really network.


      Spend three days in Montauk building relationships and exchanging knowledge with industry innovators. Our half-day content sessions followed by resort activities, cocktails and dinner parties provide the perfect mix of intense knowledge sharing and connections with thepeople you want to meet and need to know.

      Read more

      http://www.mediapost.com/videoinsidersummit/
  • Sep
    15
    • Dallas Texas
      Sept. 15, 2014 - Sept. 18, 2014

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages covering the topics gone over in class and more.   Read more

      www.mediabuyingacademy.com
    • Washington District Of Columbia
      Sept. 15, 2014 - Sept. 17, 2014

      Predictive Analytics World for Government 2014

      Conference/Events
      Tags: Advertising Branded Content Marketing Media Buying/Selling Media Planning

      Predictive Analytics World for Government is the largest and only vendor-neutral analytics conference for government. We are holding our fourth annual conference in Washington, DC. Predictive Analytics World for Government (PAWGOV.com) is a practically-focused conference that highlights case studies of how government agencies are currently using data analytics to solve real world problems. Use Discount Code MED150 when registering.

      http://www.predictiveanalyticsworld.com/gov/2014/

      Read more

      http://www.predictiveanalyticsworld.com/gov/2014/
    • Atlanta Georgia
      Sept. 15, 2014 - Sept. 19, 2014

      2014 Academy of Marketing Analytics

      Conference/Events
      Tags: Marketing

      To truly measure the effectiveness of your marketing initiatives, you need not only the right data but the right interpretation of that data. After attending the Academy of Marketing Analytics, you’ll be well equipped for both. Led by top academic experts, we’ll delve into the most current analytics tools and strategies. You’ll come away with a better understanding of how to track customers as well as link their behavior to sales — the metrics executives are looking for.

      Read more

      www.ama.org/marketinganalytics
  • Sep
    16
    • Las Vegas Nevada
      Sept. 16, 2014 - Sept. 18, 2014

      2014 ERA D2C Convention

      Conference/Events

      Every year, the D2C Convention hosts over 3,400 of the leading direct response marketing professionals. With unlimited networking opportunities and the biggest show floor in the industry, this is the one show where you will grow your business, learn best practices from marketing experts, and get face to face with the biggest names in the direct response industry. Read more

      http://www.retailing.org/d2c/
    • Boston Massachusetts
      Sept. 16, 2014

      Trend Led Innovation

      Seminar/Workshop
      Tags: Advertising Branded Content Marketing

      Trends are a great source of inspiration when you apply them to launch successful new products and services. Trendwatching.com is the world’s leading trend firm that scans the globe for promising consumer insights and related hands-on ideas for your specific business. Backed by their proprietary Trends Framework, Trendwatching.com's Lead Innovation Architect, Delia Dumitrescu will guide you through the process to help move your business or your clients forward. This three-part workshop will highlight the trends with examples and take you through the tools that help you tap in to the insights do develop profitable products and services.

      Read more

      www.rebrand.com/iq
    • New York New York
      Sept. 16, 2014

      Marketing Plan in a Day

      Seminar/Workshop
      Tags: Marketing

      When it comes to building a marketing plan, what is “Best Practices”? What do other companies do to get the results they want and how do they address the needs of all the different constituencies within the organization? What are the six key points every marketing plan should cover?  Regardless of whether you’re selling a product, a service, business to business or business to consumer, we can show you how to get there. Read more

      http://www.ana.net/training/show/id/DMP-OCT14
    • Chicago Illinois
      Sept. 16, 2014

      Videonomics Chicago Roundtable

      Conference/Events

      The Chicago Roundtable will bring together 60 top brand marketers, agency and media execs in a discussion based forum to dive into key topics that exist in video advertising today. Session topics include: Driving Sales through Video, Nielsen Led Conversation on Data, The Campaign Planning/Social Media Conundrum and a Group Wide Discussion on why we need more Video. Read more

      http://videonomics.com/event/chicago-2014/
    • Boston Massachusetts
      Sept. 16, 2014

      FutureM

      Conference/Events
      Tags: Advertising Branded Content Marketing

      Known as the must-attend event for discovering what's next, MITX's FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center. Read more

      http://futurem.org/
  • Sep
    17
    • Boston Massachusetts
      Sept. 17, 2014 - Sept. 18, 2014

      ZAG: Master Class Intensive: Led by Marty Neumeier

      Seminar/Workshop
      Tags: Advertising Marketing

      In this workshop intensive, Author and Brand Transformation Strategist Marty Neumeier will guide attendees through actionable steps (not business speak) to quickly apply with exercises and critique sessions.  Participants will have maximum access to Marty’s expertise and learn from his deep thinking on radical differentiation and transformations shared in his five books, including groundbreaking ZAG named one of the "Top 100 Business Books of All Time." This workshop intensive will teach attendees how to create their own "brand matrix," a radical strategy for delivering disruptive, differentiated brand experiences desired by communities, customers, clients, and employees.

       

      Read more

      www.rebrand.com/iq
  • Sep
    18
    • New York New York
      Sept. 18, 2014

      Content All Stars

      Conference/Events
      Tags: Advertising Marketing

      A unique event that will bring together the leaders of the biggest media brands and senior brand marketers. Carefully crafted by the Online Publishers Association (OPA) this day will be all about shaping the future of digital content and making valuable connections between the individuals who are driving new ideas and change in media companies and at brands. Key influencers from IBM, Vox Media, Red Bull, Condé Nast, Goldman Sachs, Financial Times (and more) will be there for a full day of eye-opening sessions. Hurry to register, spaces are filling up fast. Read more

      www.contentallstars.org
  • Sep
    22
    • New Orleans Louisiana
      Sept. 22, 2014 - Sept. 24, 2014

      LEADING IN LOCAL: SMB Digital Marketing

      Conference/Events
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      Small businesses represent the largest volume of potential customers for digital media and marketing solutions. BIA/Kelsey estimates that there are more than 10 million-plus SMBs in the U.S. already deploying digital solutions.

      • What are the best digital and mobile tools and solutions for SMBs?
      • What is the best way to engage them?
      • What will be the breakout trends for 2014 and beyond?

      Join us in New Orleans, Sept. 22-24, for LEADING IN LOCAL: SMB Digital Marketing, where we will examine the leading edge of small-business marketing innovation, including digital/online media, local sales strategies, merchant outreach, social media, local search, mobile strategies and customer retention solutions.

      Read more

      http://www.biakelsey.com/LeadinginLocalSMBDigital
    • Philadelphia Pennsylvania
      Sept. 22, 2014

      AMA 2014 Web and Digital Analytics

      Seminar/Workshop
      Tags: Marketing

      This one-day program on web & digital analytics is designed to enhance your skills and take you beyond the one-dimensional approach to web analytics and into the modern, multi-dimension approach to making optimal decisions based on actionable insights derived from touch points across your digital platforms. Through this program you will gain the tools and the know-how to combine the why (visitor intent and motivation) with the what (clicks, views, likes) that are the cornerstone of a successful web and digital analytics program within your organization.

      Read more

      AMA.org/Web
  • Sep
    23
    • Plano Texas
      Sept. 23, 2014

      Marketing to the New Majority

      Seminar/Workshop
      Tags: Marketing

      Marketing to consumers in the U.S. has never been more challenging.  Marketing budgets are being reduced, new media channels are emerging daily and the consumer composition is evolving at a staggering rate. From translation to transcreation to multicultural-first efforts, this workshop will show participants how to identify, formulate and implement effective strategies and integrated marketing campaigns to effectively connect with individuals of Hispanic, African-American and Asian descent. Read more

      http://www.ana.net/training/show/id/MM-SEP14
  • Sep
    24
    • New York New York
      Sept. 24, 2014 - Sept. 25, 2014

      Masters of Media Selling Sales Training

      Seminar/Workshop
      Tags: Media Buying/Selling

      This two-day advertising sales course is for new or experienced advertising sales people who want to improve their sales results with proven techniques for sellinig major accounts in any media; internet-mobile-digital sales; print sales for magazines and newspapers, television/cable/video sales, outdoor and transit, event sponsorships and radio.

           How to get more high-level appointments.
           How to persuade more effectively.
           How to probe more for opportunities.
           How to handle objections.
           How to close more business.

      To learn more about seminar leader and advertising sales guru Daniel Ambrose. Read more

      http://www.mediapost.com/mastersofmediaselling/
    • Cambridge Massachusetts
      Sept. 24, 2014 - Sept. 26, 2014

      New Metrics'14

      Conference/Events
      Tags: Branded Content Marketing

      Leading businesses are creating and valuing entirely new forms of positive environmental AND social impact as well as quantifying previously ignored costs and risks. This 3-day Sustainable Brands event in partnership with MIT Sloan School of Management showcases new approaches to valuing risk and impact, explores new frontiers in setting company goals and shares new solutions in ICT and data management. The evolution of business metrics continues with vigor within the Sustainable Brands community. Define your success in the new economy with expanded methods for measuring risk and identifying new forms of value.

      Read more

      http://sbshare.co/1pNwaKs
    • New York New York
      Sept. 24, 2014

      Big Data for Marketers

      Seminar/Workshop
      Tags: Marketing

      This workshop, designed for marketing leaders with broad responsibilities for driving growth, focuses on practical applications of big data. We go beyond the hype to look at actual case studies of how big data is being captured, created, analyzed and applied in areas such as product development, customer experience enhancement, new customer acquisition, channel management and the creation of new business models. It’s a terrific way to improve your understanding of big data and ways it can be most relevant to your business. Read more

      http://www.ana.net/training/show/id/BD-SEP14
  • Sep
    29
    • Chicago Illinois
      Sept. 29, 2014 - Sept. 30, 2014

      AMA 2014 Rethinking the Customer Experience

      Seminar/Workshop
      Tags: Marketing

      This program explores how rethinking customer experience in the context of strong customer centricity offers a proven path to customer satisfaction, retention, advocacy and sustained sales growth. It examines the customer experience process and how marketing can strengthen its own customer culture and influence that of other organizational functions. It provides a road map for you to get there. You will gain the tools and skills necessary to lead your team along the business building customer experience path, measure your progress and increase your team’s marketing performance.

      Read more

      AMA.org/Experience
  • Sep
    30
    • Los Angeles, California California
      Sept. 30, 2014

      OMMA Premium Display

      Conference/Events ★ Featured

      Big stories still need telling, even in a marketing world of big data, bigger demand side platforms and cries of accountability and attribution from all quarters. The human touch, creativity, rich engagements continue to do the heavy lifting of building brands and raising awareness. But how are digital age storytellers merging their poetry with technology? At our annual OMMA Premium Display in LA we move the arguments beyond man vs. machine, premium vs. programmatic, and look at how technology and creativity are working better together.

      How are the media planners themselves defining the “premium” buy in a larger mix of online, offline and programmatic ads? How are both publishers and agency creatives better leveraging not only the wider bandwidth and toolset of cross-platform media, but how are they using data to make the storytelling better and more effective? Are marketers really leveraging mobile for its unique engagement properties? Or are they treating it as just another screen size? And now that Internet radio has achieved scale and proliferated off the desktop, into phones and cars, is audio the next area for high impact creativity?

      At OMMA Premium we bring the storytellers and the robots together to see how technology and data make, target and measure more engaging tales.
      Read more

      http://www.mediapost.com/ommapremiumdisplay/
    • New Orleans Louisiana
      Sept. 30, 2014 - Oct. 2, 2014

      American Marketing Association's 2014 Annual Marketing Conference

      Conference/Events
      Tags: Marketing

      Spend September 30 - October 2nd in New Orleans at the second annual AMA Annual Marketing Conference!

      Last year over 400 attendees gathered in New Orleans to experience the convergence of best practices, emerging trends, the latest innovations, insightful observations and the resulting conversations that could only have happened at an event of this caliber.

      Download the full conference agenda here.

      Read more

      https://www.ama.org/events-training/Conferences/Pages/American-Marketing-Associations-2014-Annual-Marketing-Conference.aspx
  • Oct
    01
    • Los Angeles, California California
      Oct. 1, 2014

      OMMA Audience Targeting

      Conference/Events ★ Featured

      Resistance is futile. The shift in advertising from buying media to assembling audiences is being driven by technology, limitless supply, and torrents of widely available data. The great uncoupling of audience from media is upon us. Why rely on marquee content for assembling a loose and sometimes wasteful proxy for the people a brand needs to talk? Technology is more than able to find those same people more efficiently and usually faster and at less cost. This is more than a trend; it is a seismic upending of over a century of media buying and making.
      What are the consequences for the entire media industrial complex?

      Why use commodity audience buying when you can interact with consumers at the point when they are MOST engaged in the topic related to your brand? Smart companies are moving from buying cheap audiences to using data to create engagement-oriented, contextually relevant conversations. We know that content – in the right context - outperforms audience buying hands down, and the ability to target these segments is becoming much more sophisticated and social. It's time for data to get smart.

      Read more

      http://www.mediapost.com/ommaaudiencetargeting/
    • New York New York
      Oct. 1, 2014

      2014 OMMA Awards

      Conference/Events ★ Featured

      The OMMA Awards celebrate the year's most innovative and brilliant online advertising creative, campaigns and web sites across 65 categories within three disciplines. In 2006, the OMMA Awards were created to honor agencies and advertisers that push the potential of online creative. As we enter our seventh year we are proud to have recognized the best campaigns in the business.   Read more

      http://www.mediapost.com/ommaawards/
  • Oct
    02
    • Los Angeles, California California
      Oct. 2, 2014

      OMMA RTB

      Conference/Events ★ Featured

      Programmatic platforms seem poised to devour the world of advertising only four years after that puzzling RTB acronym became familiar. But now the game gets serious – as high CPM video, direct, mobile and even TV inventory starts leveraging these technologies and the platforms become core to both buying and selling. Time for a maturity check. Are these technologies, processes, and ready to grow up? As the longest running conference series on all things programmatic, OMMA RTB, enters its third year of international gatherings on the topic, we grill industry leaders on whether the exchange economy really has met and overcome its challenges.

      Has the real time auction model produced a rational market of pricing, better quality inventory and reliable targeting? Has the long-promised transparency in the marketplace really advanced beyond early rhetoric, or are agencies and publishers still playing shell games with the real nature of inventory, mark-ups, data sources? Facebook’s FBX inventory was expected to disrupt the RTB economy with more reliable inventory, transparency and analytics, but how has it reoriented the market? Big bets are being placed on the role of RTB practices for monetizing mobile, but is the wish well ahead of the technological capabilities. 
      Read more

      http://www.mediapost.com/ommartb/
  • Oct
    05
    • Chicago Illinois
      Oct. 5, 2014 - Oct. 7, 2014

      4A's Strategy Festival

      Conference/Events ★ Featured

      Inspiration from the Adjacency: 
      Indispensable Advice to be Indispensable
       

      Register now for the Festival to get the early rates. And be sure you have a room for the night of your big Jay Chiat win by making your reservation in our room block at the The Langham Hotel .

      Featured keynote speaker: New York Times best-selling author Jonah Berger, author of Contagious: Why Things Catch On
      Read more

      http://4asstrategyfestival.com/2014-strategy-festival/
  • Oct
    06
    • Chicago Illinois
      Oct. 6, 2014 - Oct. 7, 2014

      AMA Digital Marketing 2014

      Seminar/Workshop
      Tags: Marketing

      This two-day program will take you through the core disciplines of digital marketing from digital display to social media with specific emphasis on digital and web analytics.  You will also learn what’s needed to build a digital marketing team and map out your long-term digital marketing maturity roadmap. This course will combine the why behind digital consumer behavior with the what of the tools and tactics and the how of the latest techniques that are the cornerstone of a successful digital marketing program.

      Read more

      www.ama.org/tsdigital
  • Oct
    07
    • New York New York
      Oct. 7, 2014 - Oct. 8, 2014

      The Hub Live Brand Experience Symposium

      Conference/Events
      Tags: Marketing

      Meet the marketing chiefs for some of the world's most iconic brands and see, touch and feel how they make the brand experience come alive for their customers: online, in-store, on-the-go and everywhere else. It will be an awesome experience for you and your team.

      Read more

      www.hubmagazine.com/live
  • Oct
    08
    • New York, New York
      Oct. 8, 2014 - Oct. 9, 2014

      C3

      Conference/Events
      Tags: Advertising Marketing

      We believe that the future marketing team breaks the silo between creativity and analysis. Rather than separate the search, social, content and analysis teams, we believe the most successful companies will pull their SEOs, analysts, and social managers together into one cohesive team.

      We want to invite you join us at C³ 2014 to experience the dawn of a new era in search marketing. Register today to take advantage of Early Bird Pricing.

      C³ 2014 will gather 1000 marketers from around the world to work together and share tactics, insight, and ideas in a collaborative environment. Join us as we pull industry leaders and marketing professionals together to change the face of digital marketing. Read more

      http://c3.conductor.com/
  • Oct
    09
  • Oct
    10
  • Oct
    12
    • Santa Barbara California
      Oct. 12, 2014

      Videonomics Santa Barbara Summit

      Conference/Events

      The Santa Barbara Summit will bring together 200 senior executives across brands and agencies; TV and digital; broadcast networks and service providers in a meaningful way to advance the business of video advertising.  As an industry we are at a crossroads; never have there been greater opportunities for brands to engage with consumers nor as fractured a media marketplace.

      Read more

      http://videonomics.com/event/ca-summit-2014/
  • Oct
    14
    • Indianapolis Indiana
      Oct. 14, 2014

      Hero Conf Conversion Summit

      Conference/Events
      Tags: Advertising Marketing

      With two powerful keynotes and 17 breakout sessions, Hero Conf Conversion Summit lives up to the Hero Conf reputation for deep, actionable education. It provides a platform for world-class speakers to share original, innovative, conversion-focused content with applications across verticals and industries. Rub elbows with peers from exciting, creative brands and leave with ideas that are relevant to you. The two tracks, Science and Magic, speak directly to the art and technique behind conversion. Personalize your day to deliver the most possible impact for you.

      Read more

      http://www.heroconf.com/conversion-summit/
  • Oct
    15
  • Oct
    16
    • Cincinnati Ohio
      Oct. 16, 2014 - Oct. 17, 2014

      AMA Strategic Brand Development 2014

      Seminar/Workshop
      Tags: Marketing

      Using case studies, exercises and best practices, this workshop will explore new methods for creating a differentiated brand promise. You will learn how to create a strong brand platform and “walk the talk” by developing new and enhancing current points of difference. You’ll be armed with the knowledge and tools that you need to deliver a unique brand promise capable of driving revenue and profit growth.

      Read more

      www.ama.org/tsbranddevelop
  • Oct
    18
  • Oct
    19
    • Scottsdale Arizona
      Oct. 19, 2014 - Oct. 21, 2014

      BOLO Conference 2014

      Conference/Events
      Tags: Advertising Branded Content Marketing Media Buying/Selling Media Planning

      Don’t just think outside the box. Burn it. Then blaze a new trail. BOLO 2014 (www.boloconference.com) will take place October 19-21. Agency leaders, we’re ready for you.

      At BOLO 2014, we will present a mix of current thought-leaders and up-and-coming digital marketing visionaries to give you a fresh yet grounded perspective on how to move your agency forward into the next stage of marketing evolution.

      We like to keep things meaningful, so we allow just 250 of our agency friends to register. Save $100 with the code MediaPost100.

      Read more

      http://boloconference.com/2014/
  • Oct
    20
    • San Diego California
      Oct. 20, 2014 - Oct. 21, 2014

      AMA Marketing Workshops

      Conference/Events
      Tags: Marketing

      Due to the overwhelming success of the spring AMA Marketing Workshops, the event is back for a second offering this year! Join us in San Diego this October 20-21 for an intensive two-day event that will arm you with tools to tackle and solve your most pressing challenges. From content marketing to SEO, you’ll hear from experts on what’s working and what’s not in today’s changing environment.

      Read more

      www.ama.org/workshop
  • Oct
    21
    • Chicago Illinois
      Oct. 21, 2014

      OMMA Chicago

      Conference/Events ★ Featured

      At the first OMMA Chicago on October 21 & 22, MediaPost brings some of its strongest editorial coverage to life across two days of in-depth discussions on the core challenges of digital marketing. From programmatic and data driven ad platforms to automation that transforms agency culture, from navigating the scale and ethics issues of native advertising to new social strategies for mobile screens, we explore the broad range of topics relevant to all in the media economy. In ad tech, data, social, video, and mobile arenas, media buyers and planners are being challenged to work in real time, with relentless iteration and the constant pressure to prove ROI.

      ‘Real-time’ is the buzzword du jour, but it barely touches the profound impact that digital ad technology, social media, and mobility are having on all aspects of what marketers do. This is more than just brands engaging in the daily zeitgeist. It is ad platforms that make judgments on who to serve which ad faster than a traditional media buyer can bat an eye. It is about consumers making decisions whether to buy -- or not to buy -- your product in a matter of minutes, but referencing multiple online and offline sources to get there. It is about brands as live entities on social channels conversing with customers 24/7. It is about a still-new personal screen users are accessing up to 20 or more times a day. It is about an environment so cluttered with ads of such low value, publishers are struggling to redefine “premium” inventory as ads that are fully woven into the immediate content experience.

      At OMMA Chicago, the industry’s leading practitioners share the latest industry learnings in 'real-time.' Read more

      http://www.mediapost.com/omma-chicago/
  • Oct
    22
  • Oct
    23
    • Chicago Illinois
      Oct. 23, 2014 - Oct. 24, 2014

      AMA Storytelling Techniques for the Business Presenter 2014

      Seminar/Workshop
      Tags: Marketing

      In this workshop, you will learn how to distill the building blocks that form “the story,” and how to communicate your messages in a truly creative way. This will be a highly interactive session in which full participation, on both the individual and group levels, are critical to success.  Participants should bring in one or two examples of recent presentations they’ve made, sufficiently sanitized, that they can share with the group.
      Read more

      www.ama.org/storytech
  • Oct
    26
    • Sone Mountain Georgia
      Oct. 26, 2014 - Oct. 28, 2014

      iMedia Breakthrough Summit: The Next Wave of Marketing

      Conference/Events
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      In an industry where disruption is a constant, the iMedia Breakthrough Summit is where marketers go to gain perspective on the latest platforms, media models, emerging startups, and opportunities that will drive the future of the advertising landscape.

      This 2.5-day summit gives senior marketing executives access to rich networking and programming that revolves around innovation. Topics and features include:

      * The newest mobile, local, social, video, and content marketing strategies
      * Consumer behavior insights and tech adoption trends
      * Privacy, policy, and platform issues surrounding personalization
      * The Next Wave Innovation Showcase, featuring the hottest emerging startups in marketing technology

      Read more

      http://bit.ly/1dvHuCS
  • Oct
    27
    • San Francisco California
      Oct. 27, 2014 - Oct. 28, 2014

      AMA Direct Marketing

      Seminar/Workshop
      Tags: Marketing

      This program will employ a systematic approach to Direct Marketing that incorporates the collective wisdom and best practices of successful marketers. Participants will take away the Direct Marketing knowledge and practical tools that they need to improve the marketing performance of their organizations.

      Read more

      www.ama.org/direct
  • Oct
    30
    • New York New York
      Oct. 30, 2014

      Industry Leader Forum

      Conference/Events
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      Industry Leader Forum - Multicultural and Millennial Mandate Avoiding Blind Spots to Unlock Exponential Growth. You've seen the numbers. You know Multicultural Millennials will rule the world by 2020. So why are we all still focused on today's target vs. tomorrow's growth? Why are we tweaking old demo-based plans vs. investing in new loyal targets? This is our Multicultural Millennial Mandate. We need to rethink growth and act NOW. Leading advertisers, agency, media and research execs share perspectives, plans and pleas on what it takes to win with this audience. October 30. One day in NYC to unlock your new growth footprint. Make an impact. Drive growth in the C-suite: today's target = tomorrow's growth.


      Multicultural and Millennial Mandate
      Avoiding blind spots to unlock exponential growth

      You've seen the numbers. You know Multicultural Millennials will rule the world by 2020. So why are we all still focused on today's target vs. tomorrow's growth?

      Why are we tweaking old demo-based plans vs. investing in new loyal targets?

      This is our Multicultural Millennial Mandate

      We need to rethink growth and act NOW.

      Leading advertiser, agency, media and research execs share perspectives, plans and pleas on what it takes to win with this audience.

      - See more at: http://thearf.org/ilf-2014.php#sthash.sQpp6gs2.dpuf

      ILF

      Multicultural and Millennial Mandate
      Avoiding blind spots to unlock exponential growth

      You've seen the numbers. You know Multicultural Millennials will rule the world by 2020. So why are we all still focused on today's target vs. tomorrow's growth?

      Why are we tweaking old demo-based plans vs. investing in new loyal targets?

      This is our Multicultural Millennial Mandate

      We need to rethink growth and act NOW.

      Leading advertiser, agency, media and research execs share perspectives, plans and pleas on what it takes to win with this audience.

      October 30. One day in NYC to unlock your new growth footprint. Make an impact. Drive growth in the C-suite:  today's targets = tomorrow's growth.

      - See more at: http://thearf.org/ilf-2014.php#sthash.sQpp6gs2.dpuf
      Read more

      http://thearf.org/ilf-2014.php
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