48 events found in location of Possession

  • October 30
    • New York New York
      Oct. 30, 2014

      Industry Leader Forum

      Conference/Events
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      Industry Leader Forum - Multicultural and Millennial Mandate Avoiding Blind Spots to Unlock Exponential Growth. You've seen the numbers. You know Multicultural Millennials will rule the world by 2020. So why are we all still focused on today's target vs. tomorrow's growth? Why are we tweaking old demo-based plans vs. investing in new loyal targets? This is our Multicultural Millennial Mandate. We need to rethink growth and act NOW. Leading advertisers, agency, media and research execs share perspectives, plans and pleas on what it takes to win with this audience. October 30. One day in NYC to unlock your new growth footprint. Make an impact. Drive growth in the C-suite: today's target = tomorrow's growth.


      Multicultural and Millennial Mandate
      Avoiding blind spots to unlock exponential growth

      You've seen the numbers. You know Multicultural Millennials will rule the world by 2020. So why are we all still focused on today's target vs. tomorrow's growth?

      Why are we tweaking old demo-based plans vs. investing in new loyal targets?

      This is our Multicultural Millennial Mandate

      We need to rethink growth and act NOW.

      Leading advertiser, agency, media and research execs share perspectives, plans and pleas on what it takes to win with this audience.

      - See more at: http://thearf.org/ilf-2014.php#sthash.sQpp6gs2.dpuf

      ILF

      Multicultural and Millennial Mandate
      Avoiding blind spots to unlock exponential growth

      You've seen the numbers. You know Multicultural Millennials will rule the world by 2020. So why are we all still focused on today's target vs. tomorrow's growth?

      Why are we tweaking old demo-based plans vs. investing in new loyal targets?

      This is our Multicultural Millennial Mandate

      We need to rethink growth and act NOW.

      Leading advertiser, agency, media and research execs share perspectives, plans and pleas on what it takes to win with this audience.

      October 30. One day in NYC to unlock your new growth footprint. Make an impact. Drive growth in the C-suite:  today's targets = tomorrow's growth.

      - See more at: http://thearf.org/ilf-2014.php#sthash.sQpp6gs2.dpuf
      Read more

      http://thearf.org/ilf-2014.php
    • Chicago Illinois
      Oct. 30, 2014

      AMA Online Digital Video 2014

      Seminar/Workshop
      Tags: Marketing

      As a modern marketer, you need to understand how to use video strategically, whether in launching digital-only campaigns to reach your audience and/or to support and extend the ROI of your TV media plans.  There is a growing roster of shiny, new digital video marketing tools available to you.  This one-day training event will help you choose the right tool for the right job, understand the science of video sharing, and use data and analytics to maximize earned media and best promote your branded content and navigate the ever-increasingly fragmented online video ecosystem.

      Read more

      www.ama.org/tsvideo
  • November 03
    • Atlanta Georgia
      Nov. 3, 2014 - Nov. 7, 2014

      2014 Advanced School of Marketing Research

      Conference/Events
      Tags: Marketing

      Learn how leading firms are using advanced marketing research techniques to better understand customers, increase sales, use media effectively, make new product development decisions and price products for increased profit in today’s challenging environment. We’ll dive into this and more at the weeklong Advanced School of Marketing Research in early November.

      Read more

      www.ama.org/advsmr
    • Chicago Illinois
      Nov. 3, 2014 - Nov. 6, 2014

      ClickZ Live Chicago

      Conference/Events
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      Formerly SES Conference & Expo, ClickZ Live Chicago is the next generation digital marketing event, designed by digital marketers for digital marketers, which is taking place on November 3-6. This year’s agenda has been divided into 10 individual tracks to cover every aspect of digital marketing and leave no stone unturned. Conference tracks include: Data-Driven Marketing, Content Marketing Strategy, eCommerce Tactics, Next Generation Search and more! ClickZ Live events are upheld by two fundamental pillars – Education and Networking – therefore as well as delivering relevant and tactical content to enhance your digital marketing campaigns, we will keep you busy with a whole host of Networking events. To get more information about the event, please visit the event website and join the discussion on Twitter #CZLCHI.

      Read more

      http://www.clickzlive.com/chicago/
  • November 04
    • New York New York
      Nov. 4, 2014

      7th Annual Video Everywhere Summit

      Conference/Events
      Tags: Advertising Branded Content Marketing Media Buying/Selling Media Planning

      The Video Everywhere Summit is a must-attend for any marketing, agency and digital place based network executive seeking actionable insights into the rapidly growing digital place based sector. The Summit is the only event truly dedicated to video neutral planning, activation, clients' use of multi-screen strategies and the role of digital place based media in today's media ecosystem. A wide range of dynamic panels, presentations and sessions will cover topics such as programmatic buying, cross-media, mobile activation, digital place based success, managing organizational growth, and more. An expansive, hands-on exhibit hall also will be open to attendees. Read more

      http://www.videoeverywheresummit2014.com
  • November 06
    • San Francisco California
      Nov. 6, 2014 - Nov. 7, 2014

      2014 AMA Integrated Marketing Communications

      Seminar/Workshop
      Tags: Marketing

      Integrated marketing communications should drive purposeful, cross-functional and organizational collaboration to accomplish stated business objectives such as driving revenue growth, improving profit margins, increasing consideration and other meaningful goals that contribute to the core business objectives of the company such as generating revenue, margin growth and return on marketing investment. When you’re trying to make an impact in the market, don’t forget the impact communications has on your internal sales team and employee base. Communications around a campaign should create the “single source of truth” that summarizes the objectives, strategies, tactical overview and assumptions to drive an integrated marketing communications approach internally and with partners.

      Read more

      AMA.org/IMC
  • November 10
    • Austin Texas
      Nov. 10, 2014 - Nov. 13, 2014

      AMA Symposium for the Marketing of Higher Education

      Conference/Events
      Tags: Marketing

      FOCUSING ON WHAT MATTERS MOST! Join your higher education marketing peers from all over the world at this event to discuss cutting edge approaches, new tools and technologies and the hottest trends on the forefront of higher education marketing. Register by October 13 and Save $100! Read more

      www.ama.org/highered
  • November 11
    • Boston Massachusetts
      Nov. 11, 2014

      DigiRevCon Marketing Conference

      Conference/Events
      Tags: Branded Content Marketing

      "Join the Digital Marketing Revolution!"

      As marketers who work with brands on a daily basis, we’re tired of the same old marketing presentations, statistics, and buzzwords. DigiRevCon, short for Digital Revolution Conference, is a day of forward-thinking, actionable sessions focused on social media, content marketing, the mobile landscape, analytics, and more.

      DigiRevCon speakers will share expert advice and foresight on everything from building a loyal community to making data-driven decisions to market your brand.

      DigiRevCon is not your average, stuffy networking event with boring, unoriginal sessions. It’s a place to tap into an amazing community of industry leaders, innovators, and thought leaders who are on the cutting edge of marketing.

      @DigiRevCon #DigiRev14

      Read more

      www.digirevcon.com
    • Raleigh North Carolina
      Nov. 11, 2014 - Nov. 13, 2014

      Internet Summit

      Conference/Events
      Tags: Advertising Branded Content Marketing

      The Internet Summit (November 11-13) will feature dozens of top thought leaders shaping tomorrow’s digital landscape. Immerse yourself in the latest digital strategies, trends, best practices and execution techniques. Speakers include Apple Co Founder Steve Wozniak and representatives from Twitter, Yahoo, American Express, Cisco, Bing and dozens more. www.internetsummit.com Read more

      www.internetsummit.com
  • November 12
    • Cambridge Massachusetts
      Nov. 12, 2014 - Nov. 13, 2014

      4A's CreateTech

      Conference/Events ★ Featured

      Our lives are now enmeshed with technology in more ways than we can count. The boundaries dividing humans, machines, and built environments are falling; everyday life is becoming a mesh of emerging cultures and behaviors. Technology is erasing old boundaries. Explore new territory at CreateTech 2014. 

      Read more

      http://createtech.aaaa.org
    • Palo Alto California
      Nov. 12, 2014 - Nov. 14, 2014

      Privacy Identity Innovation, pii2014

      Conference/Events
      Tags: Advertising Marketing

      The 5th annual Privacy Identity Innovation conference (pii2014) is taking place November 12-14 at the Crowne Plaza Palo Alto hotel in Silicon Valley.

      Focused on Building Trust in the Data-Driven Economy, pii2014 will examine recent developments in areas like mobile, biometrics, advertising, the Internet of Things and big data, as well as emerging trends and business models driving the personal information economy.

      Learn more about the program and register at https://PrivacyIdentityInnovation.com. Read more

      https://PrivacyIdentityInnovation.com
    • New York New York
      Nov. 12, 2014

      Optimizing Your Ad Production Spend: An Integrated Approach

      Seminar/Workshop
      Tags: Marketing

      You’ll go behind the scenes for an insider’s look at the latest processes, best practices and cost efficiencies for getting the most value out of your ad productions.  With a focus on integrating broadcast, print, and digital, this seminar will provide the tools and resources for effective and efficient productions.

      In addition to learning the flow of content creation across all media channels, we’ll also review the responsibilities for each role in the integrated production process.  

      Read more

      http://www.ana.net/training/show/id/AP-NOV14
    • San Francisco California
      Nov. 12, 2014

      Mirren/4A's: Saving the Business When You're the Incumbent

      Seminar/Workshop
      Tags: Advertising Marketing

      A standard new business pitch is tough, but it doesn't compare to when one of your existing clients calls a review. It can shake the agency's confidence and consume a tremendous amount of resources - only to remain revenue-neutral if you win.

      And we all know the truth, most incumbents lose.

      In this Workshop, Brent Hodgins will reveal a set of radical strategies you must deploy to have any hope of saving the business.

      Read more

      https://mirren.com/fall-workshops
  • November 13
    • Chicago Illinois
      Nov. 13, 2014 - Nov. 14, 2014

      2014 AMA Advanced Social Media

      Seminar/Workshop
      Tags: Marketing

      This session will help you turn your followers into fans, your fans into advocates, and your advocates into influencers and purchasers who are not just engaging online, but energizing your bottom line. You’ll learn advanced strategies and tactics for reaching influencers and building a long-lasting online community using the best practices in social media. You will also learn how to take social media beyond marketing and acquire the tools you need to deputize your employees for organization-wide social media engagement. Finally, you’ll build a multichannel social media campaign and social media metrics dashboard, and engage in case-based problem solving with a group of marketing peers who also are keen to take their social media programs to a new level.

      Read more

      AMA.org/AdvSocialMedia
    • Cambridge Massachusetts
      Nov. 13, 2014

      MITX Data & Analytics Summit

      Conference/Events
      Tags: Advertising Marketing

      The MITX Data & Analytics Summit will explore the ever-changing landscape of the latest data and analytics tools and strategies for marketers. This full-day summit will bring together the top minds in the industry to share proven best practices for business success. We'll cover topics like building a data-driven marketing organization, personalization, targeting, attribution, omni-channel and more! The speaker lineup will be comprised of major brand executives, technology innovators demonstrating new solutions and tools, and key thought leaders all to guide you towards creating a successful data and analytics strategy!

      This year's Data & Analytics Summit will feature a keynote session with: Aaron Fetters Director, Insights and Analytics Solutions Center Kellogg Company

      Ticket Prices: 
      Members: $100
      Non-Members: $175
      Read more

      http://blog.mitx.org/2014-data-summmit/
    • New York New York
      Nov. 13, 2014

      Customer Experience Design

      Seminar/Workshop
      Tags: Marketing

      In a world where commoditization is the norm, differentiation is key. The kind of differentiation customers will notice doesn’t come from what you say, it comes from what you do. Customer experience (CX) is a new discipline that helps you figure out what to differentiate and how to do it in a way that benefits your customers and your bottom line simultaneously. This engaging and interactive workshop will offer practical advice, tools, and tips on how you can introduce signature elements to your customer experience that drive differentiation, increase retention and generate valuable word of mouth.

      Read more

      http://www.ana.net/training/show/id/CED-NOV14
    • New York New York
      Nov. 13, 2014

      Advertising Person of the Year

      Awards/Nomination
      Tags: Advertising

      We are excited to announce Dana Anderson, SVP, Chief Marketing Officer, Mondelez International as our 2014 Advertising Person of the Year. Join us for Cocktails & The Perfect Pitch. It's guaranteed to be a raucous evening as Mondelez Intl. agencies Wieden+Kennedy, Starcom and The Martin Agency present their "pitches" on how to best honor Dana - no parameters! Emcee Keevie Silvay, CPG and Health Industry VP, Yahoo will be accompanied by our 2013 award recipient, Steve Pacheco, Managing Director of Advertising, FedEx, who will be on hand to present the award to Dana.

      Read more

      http://www.theadvertisingclub.org/content/advertising-person-year-0
    • El Segundo California
      Nov. 13, 2014

      Mirren/4A's: Pitch Strategy for the Team: Proven Strategies to Increase Your New Business Win Rate

      Seminar/Workshop
      Tags: Advertising Marketing

      Take this workshop and you will immediately begin making your competitive pitch engagements more disciplined, strategic and engaging. From pitch discovery to capabilities sessions to final pitch presentations, learn the contrarian strategies that will separate you from the pack and hook prospects in unexpected ways. Join Brent Hodgins of Mirren Business Development as he reveals new best practices that address each stage of the competitive review process. From beginning to end, learn an innovative approach that will consistently increase your odds of converting the business.

      Read more

      https://mirren.com/fall-workshops
  • November 18
    • New York New York
      Nov. 18, 2014

      Content Marketing

      Seminar/Workshop
      Tags: Marketing

      In this era of the “always on” consumer, accessing multiple kinds of content across multiple devices every day, the advertising campaign as anchor is no longer enough to keep brands culturally relevant and top of mind. It requires a shift from campaigns to always-on content marketing, requiring new competencies, organization, education and activation techniques to keep your brand front and center and in the conversation. Campaign, social and website content around your brand value quickly becomes irrelevant if it’s not created, curated, refreshed and sharable on a real-time basis. How do you organize and activate always-on content beyond just social listening and posting? How should you measure success? Does shareability really effect ROI?

      Read more

      http://www.ana.net/training/show/id/CM-NOV14
  • November 19
  • December 03
    • Austin Texas
      Dec. 3, 2014

      ARF Industry Leader Forum Austin

      Conference/Events
      Tags: Advertising Marketing Media Buying/Selling Media Planning

       You know Multicultural Millennials will rule the world by 2020.

      So why are we all still focused on today's target vs. tomorrow's growth?

      Why are we tweaking old demo-based plans vs. investing in new loyal targets?

      This is our Multicultural Millennial Mandate. We need to rethink growth and act NOW. Leading advertiser, agency, media and research execs share perspectives, plans and pleas on what it takes to win with this audience.

      Read more

      https://www.etouches.com/ehome/102728
    • New York New York
      Dec. 3, 2014

      Digital Leadership Masterclass

      Seminar/Workshop
      Tags: Marketing

      Consumers behave differently than they did five years ago. Traditional business discipline still applies, but the moving parts are evolving at breakneck speed, and the stability of 20th Century marketing is now ancient history.  If you learned your business skills before 2007 then you want to update your approach.   

      This two-­‐day interactive workshop empowers organizational leaders to understand the impact of digital on business and unlock the potential of digital within teams.   

      Read more

      http://www.ana.net/training/show/id/DL-DEC14
    • New York New York
      Dec. 3, 2014

      Out-Of-Home:NOW Conference

      Conference/Events
      Tags: Advertising

      This 7th annual gathering of industry thought leaders is a must-attend event for anyone interested in getting the most from Out-of-Home media and those who would like to take advantage of what AD Club events are all about – the opportunity to network and learn from colleagues from all sides of marketing. Armed with technology, while reaffirming its ever-present value proposition of LOCATION and CONTEXT, the Out of Home medium has become a perfect fusion of ART and SCIENCE. Through a robust digital offering and its recognition as a convergent point for MOBILE and SOCIAL, Out of Home has emerged as a nimble and sophisticated medium that continues to bring innovation and creativity to the forefront.

       
      Read more

      http://www.theadvertisingclub.org/content/out-homenow-conference
  • December 04
    • Chicago Illinois
      Dec. 4, 2014 - Dec. 5, 2014

      AMA 2014 Content Marketing

      Seminar/Workshop
      Tags: Marketing

      This workshop will focus on how to create and leverage the myriad forms of content to promote businesses, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way that is specifically mapped to your audience’s information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this course, marketers will learn how to create remarkable content that gets noticed and produces business results.


      Read more

      ama.org/content2
    • San Francisco New York
      Dec. 4, 2014

      Code/Media Series: San Francisco

      Conference/Events

      The Code/Media Series is a progression of intimate gatherings, featuring the most interesting minds in media and technology. On stage and by your side. We’ll have one-on-one conversations with industry leaders who are grappling with the risk and opportunity that comes with change.

      Read more

      http://tinyurl.com/ozyyb6d
    • New York New York
      Dec. 4, 2014

      Industry Holiday Party

      Conference/Events
      Tags: Advertising


      The AD Club Industry Holiday Party returns on December 4th! Join us to kick off the holiday season alongside the advertising, marketing and media community. Hosted by The ADVERTISING Club Board of Directors. To register and purchase your ticket, contact Sydney at (212) 533-1929 or at sydney@theadvertisingclub.org.
       
      Members: $95
      Non-Members: $150
      Young Professionals: $45
       
      Read more

      http://www.theadvertisingclub.org/content/industry-holiday-party
  • December 07
  • December 08
    • San Francisco California
      Dec. 8, 2014

      AMA 2014 Web and Digital Analytics

      Seminar/Workshop
      Tags: Marketing

      This one-day program on web & digital analytics is designed to enhance your skills and take you beyond the one-dimensional approach to web analytics and into the modern, multi-dimension approach to making optimal decisions based on actionable insights derived from touch points across your digital platforms. Through this program you will gain the tools and the know-how to combine the why (visitor intent and motivation) with the what (clicks, views, likes) that are the cornerstone of a successful web and digital analytics program within your organization. Read more

      ama.org/web2
  • December 10
    • Deer Valley Utah
      Dec. 10, 2014

      Search Insider Summit

      Conference/Events ★ Featured

      Twice a year, the best minds in the search marketing industry get together to share cutting edge information and experience on search marketing in a think-tank environment, exploring new technology, strategies and tactics for effective campaigns, challenging what’s working (and what’s not), and taking an in-depth look at where the channel is going. (And that’s just during the mornings!) Afternoons and evenings are filled with adventurous networking activities, fabulous dining experiences and cocktail parties with top marketing and agency executives. Read more

      http://www.mediapost.com/searchinsidersummit/
    • New York New York
      Dec. 10, 2014

      Elevating Your Creative

      Seminar/Workshop
      Tags: Marketing

      This course will help you get powerful creative work that builds your sales overnight and your brand over time. Led by a seasoned agency creative director, this seminar guides you through the entire creative process, from positioning and the creative brief to judging creative work in rough form and giving the agency compelling feedback. You’ll also learn guidelines for making all your communications more effective, whether you are dealing with a 30-second television commercial or a tweet.

      This engaging, interactive workshop is packed with individual and team exercises, creative examples and case histories. You will also have lots of opportunities to evaluate creative work and hone your feedback technique.

      Throughout the session, you will discover what inspires and motivates creative people and what turns them off. Quite simply, this course will help you to inspire great creative work and be a better client.

      http://www.ana.net/training/show/id/EC-DEC14

      Read more

      http://www.ana.net/training/show/id/EC-DEC14
  • December 11
    • New York New York
      Dec. 11, 2014

      Interactive Advertising & Digital Media Training

      Seminar/Workshop
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      Level I Course: Intelligent Selling of Interactive Advertising, Intelligent Planning & Buying Interactive Media: 

      This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you’re new to the industry, or need to improve your knowledge and skills this is an essential course.

      Read more

      www.laredogroupseminars.com
    • Chicago Illinois
      Dec. 11, 2014 - Dec. 12, 2014

      2014 AMA Aligning Sales with Marketing

      Seminar/Workshop
      Tags: Marketing

      When a firm’s revenues are falling short of their projections, the sales team is often told to do whatever it takes to bring home the business. This marching order can compromise important elements of the long-term customer relationship and negate strategies toward which marketing has invested considerable resources. As a result, instead of driving the overall customer experience marketing becomes merely an afterthought—and even the best strategies can be rendered obsolete in pursuit of the next sale. This is unacceptable. Read more

      AMA.org/SalesAlign
    • New York New York
      Dec. 11, 2014

      Marketing To The New Majority

      Seminar/Workshop
      Tags: Marketing

      Marketing to consumers in the U.S. has never been more challenging.  Marketing budgets are being reduced, new media channels are emerging daily and the consumer composition is evolving at a staggering rate. From translation to transcreation to multicultural-first efforts, this workshop will show participants how to identify, formulate and implement effective strategies and integrated marketing campaigns to effectively connect with individuals of Hispanic, African-American and Asian descent.

      Read more

      http://www.ana.net/training/show/id/MM-DEC14
  • December 12
  • January 22
  • January 23
  • February 13
    • San Antonio Texas
      Feb. 13, 2015 - Feb. 15, 2015

      2015 Winter Marketing Educators' Conference

      Conference/Events
      Tags: Marketing

      The goal of the AMA Winter 2015 conference is to bridge current research in marketing to an increasingly global, digital and highly connected world. As part of this conference, we will focus on a critical assessment of where our field is, and the theories that guide our current thinking. We will identify areas where we need to have additional frameworks and research to help cope with the changes that are taking place within marketing. The conference will focus on taking stock of the current state-of-the-art with regard to marketing scholarship, and help define new themes or areas where our theory is not developed.
       
      Read more

      www.ama.org/wintered
  • February 17
    • Dana Point New York
      Feb. 17, 2015 - Feb. 18, 2015

      Code/Media

      Conference/Events

      The first Code/Media conference will bring together 350 of the most influential minds in media and technology for two days of intimate gatherings and game-changing discussions. On stage and by your side.

      Re/code provides access to one-on-one conversations with industry leaders who are grappling with the risk and opportunity that comes with change. And we’ll give you plenty of time to socialize, in an invigorating, stimulating and luxurious setting.

      For the latest list of speakers, visit:http://tinyurl.com/krtqj4d

      Read more

      http://tinyurl.com/krtqj4d
  • March 01
    • San Diego California
      March 1, 2015 - March 3, 2015

      2015 AMA Analytics with Purpose

      Conference/Events
      Tags: Marketing

      Today marketing managers and data analysts are being held accountable. For the data that provides direction. For results. Uncovering the human element in data and turning it into behavior-driven action is at the forefront of those results. It’s a must-know for analysts and marketers in order to lead. And succeed.

      At this event, attendees will learn about the tools, techniques and experiences directly from experts that are turning behavioral insight into advantage.

      Read more

      https://www.ama.org/events-training/Conferences/Pages/Analytics-with-Purpose.aspx
  • March 12
  • March 13
  • May 04
  • May 05
  • June 01
  • June 03
    • Chicago Illinois
      June 3, 2015

      CRMC 2015

      Conference/Events
      Tags: Marketing

      Over its 21 year history, CRMC has become the premier event for Retail Marketing & CRM Executives. The 2015 agenda is packed with case studies from top executives at leading retail firms. A diverse group of experts will also cover digital marketing, mobile and social media, customer behavior, the economy, and other topics of importance to retail CRM practitioners. CRMC 2015 will take place at the beautiful Hilton Chicago from June 3 – June 5, 2015.

       

      Read more

      http://www.thecrmc.com
  • June 04
    • New York New York
      June 4, 2015

      North American Effie Awards Gala

      Awards/Nomination
      Tags: Advertising Branded Content Branded Entertainment Marketing Media Buying/Selling Media Planning

      The 47th Annual North American Effie Awards Gala will honor the most effective communications cases in the United States and Canada.  The North American Effie Awards has over 40 categories, including:  Products & Services, Business Challenges, Health, Media, Shopper Marketing, Specialty and GoodWorks.  Since 1968, the winning an Effie Award has become a global symbol of achievement.  Winners and finalists for the North American Effie Awards will be factored into the Effie Index, which identifies and ranks the marketing communications industry's most effective agencies, advertisers and brands by analyzing finalist and winner data from Effie Worldwide's competitions in over 42 countries. Read more

      www.effie.org
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