72 events found in location of Possession

  • July 28
  • July 29
  • July 30
  • August 03
    • Des Moines, Iowa
      Aug. 3, 2015 - Aug. 6, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • August 04
  • August 05
  • August 06
    • New York, New York
      Aug. 6, 2015

      IoT: Shopping

      Conference/Events ★ Featured
      Tags: Marketing

      Waiting for the next generation of technology to revolutionize the retail shopping experience? Too late! Your customers got there first. The coming wave of in-store beacons, aisle sensors, virtual and augmented reality, super-powered mobile payment and mobilized buy buttons are just playing catch-up with Consumer 2.0. She is better-informed than your own salesforce, activating the aisles with her own ways of "leveraging mobile" and unafraid of shopping virtually. 

      This is where marketing meets machine. At IoT: Shopping we try to look past the glare of bright shiny objects to explore how retailers, manufacturers and their agencies will need to make an Internet of Things make a real difference in customers' lives. Shopper marketing is the new hot point where bricks and mortar gets reimagined as data and experience.  

      At MediaPost's inaugural IoT: Shopping we put the shopper technology revolution in its place - at the service of an augmented consumer - where marketing and technology truly meet. This is where the emerging arts of shopper marketing become critical to shaping a new retail experience. How will beacons enrich both retailer understanding of shoppers and consumers' experience in the store? Where can virtual and augmented reality tech really add value, not just thrills? We know what product/aisle sensors can tell retailers about their shelves, but what advantage do they give the customer? How do marketers solve for consumer disinterest in m-payment. But most of all, how will this new web of data cast off from an in-store Internet of Things make life and shopping better for consumers who are already more digitized, connected and tech savvy than the retailer itself?

      Read more

      http://www.mediapost.com/iot-shopping/
    • Washington, District Of Columbia
      Aug. 6, 2015 - Aug. 7, 2015

      Political Advertising Workshop

      Seminar/Workshop
      Tags: Advertising Media Buying/Selling Media Planning

      Is your sales team prepared to find, win, and manage political advertising dollars in 2016? Reserve your seats now for this information-packed workshop! $12 Billion is expected to be spent in 2016 across more than 30,000 local, state and national political contests. There is a lot of money that will be spent this coming year, and digital will play a key role. Attendees will gain essential information that will not only lead them to the hottest races and biggest spenders in 2016, but help them understand the unique nuance of political advertisers and their goals and objectives.

      Read more

      http://vmamedia.com/event/political-advertising-summit/
  • August 10
    • Birmingham, Alabama
      Aug. 10, 2015 - Aug. 13, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests, and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."  Read more

      www.mediabuyingacademy.com
    • San Francisco, New York
      Aug. 10, 2015 - Aug. 12, 2015

      ClickZ Live San Francisco

      Conference/Events
      Tags: Advertising Branded Content Marketing Media Planning

      ClickZ Live (formerly SES Conference & Expo) is the most cutting-edge, all-encompassing digital marketing event series in the world today, educating marketers for over 15 years. On August 10-12 we return to San Francisco with our action-packed, educationally-focused agenda that will cover the latest digital marketing tips, tricks and tools that will blow your mind, make you rethink your strategy and provide actionable takeaways to revolutionize your marketing campaigns.

      Read more

      http://www.clickzlive.com/sanfrancisco/
  • August 16
    • Lake Tahoe, California
      Aug. 16, 2015 - Aug. 19, 2015

      Programmatic Insider Summit

      Conference/Events ★ Featured
      Tags: Marketing

      RTB and programmatic ad platforms are barely five years old and they have already eaten up considerable performance media spend and much of the conversation around digital advertising. At the second RTB Insider Summit we lean forward to explore how these approaches are moving into higher quality inventory and new media altogether.

      We will explore how advanced targeting and media bidding and buying technologies are moving beyond performance and into branding campaigns, premium inventory, video, mobile and TV. The big questions for the industry involve whether these technologies are ready for such ambitious expansion and how media buyers and planners integrate the channels to find true efficiency and transparency? 

      How do the familiar challenges of programmatic – transparency, quality, branding vs. performance, accountability – play out on new channels? 

      But also how do the pieces come together using man and machine? How can programmatic models improve integrated planning, attribution, speed to market and optimization? 

      But perhaps the biggest challenge for data-driven and automated ad platforms is whether their proliferation will change how advertising is created. Will the messages have to change? Will the art be made better by the science?

      Read more

      http://www.mediapost.com/programmaticinsidersummit/
  • August 17
    • Salt Lake City, Utah
      Aug. 17, 2015 - Aug. 20, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's, and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • August 19
    • Lake Tahoe, California
      Aug. 19, 2015 - Aug. 22, 2015

      Cross-Channel Marketing Insider Summit

      Conference/Events ★ Featured


      The channel choices are dizzying, multiplying... and fragmenting fast. In-store, out-of-home, experiential, sponsorship, TV, VOD, digital video, branded content, social, mobile… and more coming. The purported solutions are just as confusing: Clouds, DMPs, data and attribution models. Marketers must step back from the clutter and bring these pieces together into plans that are more than the sum of their parts. At the inaugural Cross-Channel Marketing Insider Summit we come together to explore the most pressing challenge facing marketers today - choosing, coordinating, executing and measuring the myriad of new and old paths to the consumer.

      We will explore:

      - Which channels and opportunities do (and don’t) map against marketing goals?

      - Bridging the online/offline omni-channel data gap

      - What problem (if any) do DMPs and Cloud marketing platforms solve?

      - Synchronizing the channels for combined effect

      - How can attribution modeling accommodate an omni-channel program?

      - Silo-busting and reorganizing for Cross-channel

      - Rethinking messaging and content for the shattered attention span

      - The metrics that matter to well-integrated campaigns

      At MediaPost’s Cross-Channel Marketing Insider Summit it is all about integration, coherence across channels, and establishing accountability for both the pieces and the whole. The audience’s attention may be fragmented, but the brand’s strategy can’t be.

      Read more

      http://www.mediapost.com/crosschannelmarketinginsidersummit/
  • September 10
  • September 11
  • September 13
  • September 14
    • Chicago, Illinois
      Sept. 14, 2015 - Sept. 17, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop
      Tags: Media Buying/Selling Media Planning

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests, and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's, and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."  Read more

      www.mediabuyingacademy.com
  • September 15
  • September 16
    • New York, New York
      Sept. 16, 2015

      Engage: Millennials

      Conference/Events ★ Featured
      Tags: Marketing

      As the massive 18 to 34 year-old segment finally surpasses the legendary Boomers in scale this year, Millennials represent the most coveted, studied, mythologized, perhaps misunderstood, target market in history. At Mediapost’s inaugural Engage: Millennials conference we get beyond the talk, the demographics, the spreadsheets. Let’s follow brands that successfully walk the walk, that don’t just “reach” this generation but capture its attention and respect.


      Digital-first, mobile and social centric, advertising-averse, brand-fickle – of course. But how are marketers getting beneath and beyond the generational stereotype to build lasting relationships with these new consumers?

      We will explore:

      • What legacy brands can learn from the rise of Millennial’s favorite new brands
      • Post-TV storytelling to a small screen-first audience
      • How are brands already using emerging social/messaging channels (Snapchat, Periscope, etc.) to craft authentic conversations?
      • The upside and downside of branding via the new digital celebrities.
      • What content is, and is not, resonating in the important share economy?
      • Aligning brands with Millennials’ do-good ethic
      • How Millennial is multicultural and global

      At Engage: Millennials we get beyond talking the relentless talk about reaching a hard-to-get generation and walk the walk of those that already have Gen-Y’s loyalty.

      Read more

      http://www.mediapost.com/engage-millennials/
    • New York, New York
      Sept. 16, 2015

      Business Transformation Leadership for CMOs

      Seminar/Workshop
      Tags: Marketing

      In this workshop, Professor Jerry Wind, Professor of Marketing at the Wharton School and the Academic Director of the Wharton Future of Advertising Program, and Barry Libert, CEO of OpenMatters and Senior Fellow of the SEI Center, will help you develop 1) a clear understanding of the overarching Techtonic Shifts,  2) an action plan to transform your Organization into a networked organization poised for success in the new business environment;  and 3) a program for improving your performance based on a new awareness of leadership styles and customer types. Read more

      http://www.ana.net/training/show/id/WHARTON-SEP15
  • September 17
    • New York, New York
      Sept. 17, 2015

      Engage: Hispanics

      Conference/Events ★ Featured
      Tags: Marketing

      Welcome to the new mainstream. It is more than a number game. The $1 trillion in spending among 52 million Hispanic and Latino consumers is more than a big,underserved target for advertisers. This fastest-growing segment in the U.S is also on the leading edge of social, mobile and digital media use. The identities, values and brand loyalties of the next generation of a more multicultural American consumer are being shaped here. At the second edition of Mediapost’s new Engage: Hispanics event we explore the ways in which marketing to Hispanic consumers today, prepares brands for the future of all marketing: digital-first, social media-centric, fully untethered and with rich ethnic identities. 


      Engage: Hispanics will explore:

      • How all marketers can learn from the digital-first behaviors of Hispanic consumers on mobile, OTTvideo and social platforms.
      • Navigating the wealth of national, bi-cultural and language identifications in the many Hispanic markets.
      • The unique challenge for media buyers and planners to assemble Hispanic audiences on a national basis
      • What is the “Total Market” approach and is it resulting in better campaigns?
      • The digitally-powered path to purchase
      • Challenges of advertising to the most social/mobile segment in the nation.
      • Best practices in messaging, language, culture for a diverse audience.

      More than the largest under-tapped market, Hispanic/Latino consumers At Mediapost’s Engage: Hispanics conference, we help advertisers better understand their targets and perfect their aim.

      Read more

      http://www.mediapost.com/engage-hispanics/
    • New York, New York
      Sept. 17, 2015

      Creating a Business-Driven Content Strategy

      Seminar/Workshop
      Tags: Marketing

      This highly interactive workshop will take participants through the process of creating a content strategy that will be immediately actionable once they are back at the office. Using hands-on exercises and peer critique, as well as examining best practices, participants will discover what matters to their audience and how to make decisions. Participants will create a content strategy that enables them to create highly relevant content that builds awareness, engagement, conversion, and loyalty.

      Read more

      http://www.ana.net/training/show/id/CM-SEP15
  • September 21
    • New York, New York
      Sept. 21, 2015 - Sept. 24, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."  Read more

      www.mediabuyingacademy.com
  • September 25
  • September 28
    • New York, New York
      Sept. 28, 2015

      OMMA Awards @ Advertising Week – New York, NY

      Awards/Nomination ★ Featured
      Tags: Advertising Marketing

      The OMMA Awards were created in 2004 to honor agencies and advertisers that push the potential of digital advertising. OMMA stands for Online Marketing Media and Advertising, and we are proud to have honored the best campaigns in the industry for more than 10 years. Read more

      http://www.mediapost.com/ommaawards/
    • Denver, Colorado
      Sept. 28, 2015 - Sept. 30, 2015

      BIA/Kelsey SMB

      Conference/Events
      Tags: Advertising Marketing

      BIA/Kelsey SMB is built on the foundation of the annual BIA/Kelsey flagship conference. It takes everything BIA/Kelsey 2015 has to offer, and views it through the perspective of SMB solution providers and technology partners.

      Digital media and marketing execs attend this conference to learn which tools in the digital marketing toolkit are getting the most attention from SMBs, and to meet the partners who can help them best address the needs of their SMB customers.

      The program focuses on platforms and partners, providing a clear view into the solutions that are truly gaining traction with SMBs and the media and marketing companies that serve the needs of SMBs.

      Read more

      http://www.biakelsey.com/smb/
    • Boston, Massachusetts
      Sept. 28, 2015 - Oct. 1, 2015

      Predictive Analytics World for Business in Boston 2015

      Conference/Events
      Tags: Marketing Media Buying/Selling Media Planning

      Predictive Analytics World Boston is one of the biggest cross-vendor predictive analytics events delivering case studies, expertise and resources. PAW Keynotes: Dean Abbott, Co-Founder and Chief Data Scientist, Smarter Remarketer; Patrick Surry, Chief Data Scientist, Hopper; Christopher Wiggins, Chief Data Scientist, The New York Times, including a special session from industry heavy-weight John Elder, CEO & Founder, Elder Research, Inc. Use Discount Code MED150 when registering. Read more

      http://www.predictiveanalyticsworld.com/boston/2015/
  • September 29
    • New York, New York
      Sept. 29, 2015

      OMMA Attribution @ Advertising Week

      Conference/Events ★ Featured
      Tags: Marketing

      Know Your Audience - it's crucial - by providing insight into which segments have the highest lifetime value, which have the highest propensity to convert, and which tactics (channel, frequency, creative, etc.) produce those segments with the greatest efficiency, attribution enables you to optimize your spend for each distinct audience. Read more

      http://www.mediapost.com/ommaattribution/
    • New York, New York
      Sept. 29, 2015

      OMMA Audience Buying @ Advertising Week

      Conference/Events ★ Featured
      Tags: Marketing

      Why use commodity audience buying when you can interact with consumers at the point when they are MOST engaged in the topic related to your brand? Smart companies are moving from buying cheap audiences to using data to create engagement-oriented, contextually relevant conversations. We know that content – in the right context - outperforms audience buying hands down, and the ability to target these segments is becoming much more sophisticated and social. It's time for data to get smart.

      What to Expect

      * Hear leaders in media, marketing, and advertising give keynotes, research presentations, case studies, and participate in panel discussions on the latest trends and present new ideas on Big Data

      * Learn how companies utilize data and behavioral trends to best implement online targeting techniques and CRM initiatives

      * Network with major industry experts to expand your connections within the field.

      * Through onstage content and interactions with other attendees raise your skills and knowledge in dealing with data and targeting on all levels.

      Read more

      http://www.mediapost.com/ommaaudiencebuying/
    • NEW YORK, New York
      Sept. 29, 2015 - Sept. 30, 2015

      4A's Talent@2030 2015

      Conference/Events ★ Featured

      The 4A's is proud to host Talent@2030, a comprehensive Talent Leadership Conference designed for advertising, media, and communications executives. In its second year, the conference will offer senior executives responsible for all aspects of Talent and HR an opportunity to engage with industry leaders and experts in a bold and candid dialogue about the state of talent. 

      Speakers include: MAXINE WILLIAMS, Global Director of Diversity, Facebook; WENDY CLARK, President, Sparkling Brands & Strategic Marketing,
      Coca-Cola North America; DANA ANDERSON, Senior Vice President and Chief Marketing Officer, Mondelēz International and many more!
      Read more

      http://goo.gl/VgEp6o
    • New York, New York
      Sept. 29, 2015

      Digital Innovation Lab: Building Brands Through Customer Experience

      Seminar/Workshop
      Tags: Marketing

      This workshop is a day-long, deep dive into experience modeling and mapping. Participants will learn how to innovate and deliver renewed brand promise across all touchpoints — from traditional media to the digital space, from service to the employees who interact with customers every day.

      Read more

      http://www.ana.net/training/show/id/SAPIENT-SEP15
  • September 30
    • New York, New York
      Sept. 30, 2015

      OMMA Programmatic Video @ Advertising Week

      Conference/Events ★ Featured
      Tags: Marketing

      OMMA Programmatic Video at Advertising Week will cover the art and science of marketing and advertising utilizing Digital Video. This one day conference will explore innovative new video ad formats, enhanced video targeting technologies, online television, multiscreen tactics and more strategies which Agencies and Brands are enacting. No other conference in the industry ties all the players and organizations together in such a cohesive and easily consumed package for a successful day of learning, networking, and moving the Digital Video sector forward. Amongst the thousands of Advertising Week attendees the real decision makers in Video are at OMMA Video. Read more

      http://www.mediapost.com/ommavideo/
    • New York, New York
      Sept. 30, 2015

      OMMA Programmatic TV @ Advertising Week

      Conference/Events ★ Featured
      Tags: Marketing

      Is “Programmatic TV” what TV needs? Is there something “broken” here? Let’s set the table, not just on the state of “Programmatic TV” but on defining terms and exploring what data and digital-driven approaches are most worth media buyers’ attention.

      Read more

      http://www.mediapost.com/ommatv/
  • October 01
    • New York, New York
      Oct. 1, 2015

      OMMA Programmatic Display @ Advertising Week

      Conference/Events ★ Featured
      Tags: Marketing

      At OMMA Programmatic Display at Advertising Week we explore how the discipline is finding this new maturity

      What To Expect

      * Listen to leaders in the online marketing industry give keynotes, research presentations, and discuss the benefits, challenges, and future of Programmatic.

      * Discover when to use Programmatic campaigns, where humans fit into the picture, how to balance premium display and Real-time buying strategies, and the impact this has on the market for buying and selling inventory.

      * A unique opportunity to network with top media buyers, planners, senior ad agency execs, publishers, brand managers, researchers, analysts, and technology solution providers.

      * Gain an all-around deeper understanding on the complex subject of Programmatic ad buying and placement in order to make the most of all of the opportunities at your disposal.

      Read more

      http://www.mediapost.com/ommaprogrammatic/
    • New York, New York
      Oct. 1, 2015

      OMMA Programmatic Mobile @ Advertising Week

      Conference/Events ★ Featured
      Tags: Marketing

      The Power of Programmatic Is In Our Hands. The fastest growing channels for human communication in this century (mobile, social and video) ran on parallel tracks for years and then finally converged. Most social network interactions and digital video consumption now occur on the signature personal communications device of the 21st Century. What does this mean for marketers?

      What to Expect

      * Hear the top programmatic mobile marketing executives, agencies, and media decision makers share their experiences, insights, research, and predictions for the future of programmatic mobile advertising through keynotes, case studies, research presentations, and more.

      * Unparalleled networking opportunity with experts throughout the field of programmatic mobile marketing.

      Expand your knowledge in all areas of the mobile marketing world through the onstage talks and offstage discussions with other attendees looking to take advantage of the plethora of opportunities programmatic mobile marketing provides.

      Read more

      http://www.mediapost.com/ommamobile/
    • Chicago, Illinois
      Oct. 1, 2015

      B-to-B Profitable Pricing Management

      Seminar/Workshop
      Tags: Marketing

      Marketing and pricing based on the value of your products and services to customers — direct and downstream — can bring more profits straight to your bottom line. This workshop can help participants to improve sales and profits by showing how customer value can be measured and used as the driving force in marketing and pricing. It covers market and price dynamics throughout the competitive cycle of an industry. Participants will be better able to manage marketing and pricing strategies for unique new offerings, as well as commodity-like products and services. Read more

      http://www.ana.net/content/show/id/isbm-workshops#ppm
  • October 04
    • NEW YORK, New York
      Oct. 4, 2015 - Oct. 6, 2015

      4A's Strategy Festival 2015

      Awards/Nomination ★ Featured

      The future of planning is happening now — time to get your hands dirty.

      Join us at the 4A’s Strategy Festival 2015 for inspiration and hands-on training in essential skills for today’s planner. And celebrate the winners of the 4A’s Jay Chiat Awards 2015. Look for the new "media" category recognizing innovative use of media or new technology to deliver brand experiences. Opening keynote by Adam Ferrier, Consumer Psychologist and Global Chief Strategy Officer/Partner, Cummins&Partners. 

      Planning 3.0—Are you ready? Special early registration rates until June 30.
      Read more

      http://goo.gl/K7Qz6W
  • October 05
    • New York, New York
      Oct. 5, 2015

      How To Optimize Your Agency Partner Relationships

      Seminar/Workshop
      Tags: Marketing

      This highly interactive course is designed to help you develop the skills of an effective client leader of agencies.  It provides insights, tips, tools, exercises, handouts and ample real-life examples on how to produce excellent collaborative work with one’s agencies. Hands-on exercises cover agency differences, motivations, rules for success, effective briefs, successful creative feedback and orchestrating multiple agencies. We also provide tips and tools for agency evaluations, scopes of work, agency compensation and contracts. Read more

      http://www.ana.net/training/show/id/AG-OCT15
    • New York, New York
      Oct. 5, 2015

      The Art and Science of Brand Building

      Seminar/Workshop
      Tags: Marketing

      Customers only love brands that provide great function AND they can connect to emotionally and identify with. And when a brand is loved it delivers stronger financial results to the company that owns it. But brands people desire don’t just happen – they are built based on knowing what is unique about the brand, tapping into how consumers think and feel about the category, finding an emotional connection between the brand and the buyer and then relentlessly delivering on that brand promise and experience. Read more

      http://www.ana.net/training/show/id/BB-OCT15
    • Atlanta, Georgia
      Oct. 5, 2015 - Oct. 8, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop
      Tags: Media Buying/Selling Media Planning

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."  Read more

      www.mediabuyingacademy.com
  • October 06
    • Cambridge, Massachusetts
      Oct. 6, 2015 - Oct. 8, 2015

      New Metrics '15

      Conference/Events

      Leading businesses are creating and valuing entirely new forms of positive environmental AND social impact as well as quantifying previously ignored costs and risks. Define your success in the next economy with new methods for valuing previously unmeasured risks and new forms of positive impact.

      Read more

      http://sbshare.co/1Nbepo1
  • October 11
    • Asheville, North Carolina
      Oct. 11, 2015

      Publishing Insider Summit

      Conference/Events ★ Featured
      Tags: Marketing

      Automated ad buying systems, and the data-driven methods behind those systems, have helped reorient the advertising world as we have known it. Now it is Big Media’s turn. From programmatic ad inventory to advanced audience segmentation to SSPs, DMPs and private exchanges ... the publishing world is being transformed by real-time processes and Big Data just as surely as is advertising itself. At the first Mediapost Publishing Insider Summit we help media companies embrace, manage and monetize the data-driven revolution that is changing every enterprise. Read more

      http://www.mediapost.com/publishinginsidersummit/
  • October 12
    • Pittsburgh, Pennsylvania
      Oct. 12, 2015 - Oct. 15, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • October 14
    • Asheville, North Carolina
      Oct. 14, 2015

      Video Insider Summit

      Conference/Events ★ Featured
      Tags: Marketing

      This October's Video Insider Summit will give attendees the insights they need to succeed right now in their video buying and planning efforts. Hear case studies from leading brands who have been able to turn a a video series into results, how to create a killer distribution strategy, plus the latest tips and tricks for creating compelling and impactful content.

      Further, people who come to the Video Insider Summit will also get something that too often is missing from the long roster of industry conferences – the chance to really network.

      Read more

      http://www.mediapost.com/videoinsidersummit/
  • October 18
  • October 21
    • Erlanger, Kentucky
      Oct. 21, 2015

      Analytics that Excite 2015

      Conference/Events

      Analytics that Excite is a one-day conference focusing on Data and Analytics. The goal of the conference is showcasing best of the best practices in the world of digital analytics. There will be executives from Fortune 500 companies, large global brands and innovative start-ups from all over the Midwest. Speakers from leading companies will provide insights for how to set up a robust data collection architecture, structure a system for constant innovation through data analysis, and build a data-driven culture. 

      Read more

      http://analyticsthatexcite.com/
  • October 22
    • New York, New York
      Oct. 22, 2015

      Mobile Marketing

      Seminar/Workshop
      Tags: Marketing

      This workshop is focused on providing practical mobile marketing ‘how to’ tips and techniques, rather than simple theory. It will equip participants with the mobile marketing strategies and tactics they need to successfully engage consumers with mobile, including building a mobile presence, managing mobile enabled traditional and digital media, and advertising and optimizing customer engagement across the customer journey from awareness through loyalty.  It will help them grasp current and emerging trends and shed light on mega trends that they need to prepare for to ensure their future success.

      Read more

      http://www.ana.net/training/show/id/MOBILE-OCT15
  • October 26
  • October 27
    • Chicago, Illinois
      Oct. 27, 2015 - Oct. 28, 2015

      OMMA Art & Science: Chicago

      Conference/Events ★ Featured
      Tags: Marketing

      Art: What’s The Big Idea?

      Where are the “Big Ideas” in digital advertising anyway? Despite a love affair with ad automation, where and how are marketers using digital technology to tell better, richer brand stories? Are we making online advertising worth remembering yet? In our first day of OMMA Chicago we look for the creative centers of a fragmenting media landscape. Brands have online identities? Do social campaigns tell stories? Can a pre-roll touch your heart?

      Science: Doing The Math On Ad Tech

      Data, audience targeting, programmatic platforms and predictive analytics are all transforming both advertising and the agencies producing it. Not so fast. Is all the science and complexity living up to its own hype? On day 2 of OMMA Chicago we put the science to the test. Is it serving brands or still just a supersonic DM vehicle? Are media buyers retreating from the fraud, lack of transparency and low inventory quality of the big open machine? What does and doesn’t add up in the data driven ad equation? Let’s do the math.

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      http://www.mediapost.com/omma-chicago/
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