75 events found in location of Possession

  • Sep
    15
    • Dallas Texas
      Sept. 15, 2014 - Sept. 18, 2014

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages covering the topics gone over in class and more.   Read more

      www.mediabuyingacademy.com
    • Washington District Of Columbia
      Sept. 15, 2014 - Sept. 17, 2014

      Predictive Analytics World for Government 2014

      Conference/Events
      Tags: Advertising Branded Content Marketing Media Buying/Selling Media Planning

      Predictive Analytics World for Government is the largest and only vendor-neutral analytics conference for government. We are holding our fourth annual conference in Washington, DC. Predictive Analytics World for Government (PAWGOV.com) is a practically-focused conference that highlights case studies of how government agencies are currently using data analytics to solve real world problems. Use Discount Code MED150 when registering.

      http://www.predictiveanalyticsworld.com/gov/2014/

      Read more

      http://www.predictiveanalyticsworld.com/gov/2014/
    • Atlanta Georgia
      Sept. 15, 2014 - Sept. 19, 2014

      2014 Academy of Marketing Analytics

      Conference/Events
      Tags: Marketing

      To truly measure the effectiveness of your marketing initiatives, you need not only the right data but the right interpretation of that data. After attending the Academy of Marketing Analytics, you’ll be well equipped for both. Led by top academic experts, we’ll delve into the most current analytics tools and strategies. You’ll come away with a better understanding of how to track customers as well as link their behavior to sales — the metrics executives are looking for.

      Read more

      www.ama.org/marketinganalytics
  • Sep
    16
    • Las Vegas Nevada
      Sept. 16, 2014 - Sept. 18, 2014

      2014 ERA D2C Convention

      Conference/Events

      Every year, the D2C Convention hosts over 3,400 of the leading direct response marketing professionals. With unlimited networking opportunities and the biggest show floor in the industry, this is the one show where you will grow your business, learn best practices from marketing experts, and get face to face with the biggest names in the direct response industry. Read more

      http://www.retailing.org/d2c/
    • Boston Massachusetts
      Sept. 16, 2014

      Trend Led Innovation

      Seminar/Workshop
      Tags: Advertising Branded Content Marketing

      Trends are a great source of inspiration when you apply them to launch successful new products and services. Trendwatching.com is the world’s leading trend firm that scans the globe for promising consumer insights and related hands-on ideas for your specific business. Backed by their proprietary Trends Framework, Trendwatching.com's Lead Innovation Architect, Delia Dumitrescu will guide you through the process to help move your business or your clients forward. This three-part workshop will highlight the trends with examples and take you through the tools that help you tap in to the insights do develop profitable products and services.

      Read more

      www.rebrand.com/iq
    • New York New York
      Sept. 16, 2014

      Marketing Plan in a Day

      Seminar/Workshop
      Tags: Marketing

      When it comes to building a marketing plan, what is “Best Practices”? What do other companies do to get the results they want and how do they address the needs of all the different constituencies within the organization? What are the six key points every marketing plan should cover?  Regardless of whether you’re selling a product, a service, business to business or business to consumer, we can show you how to get there. Read more

      http://www.ana.net/training/show/id/DMP-OCT14
    • Chicago Illinois
      Sept. 16, 2014

      Videonomics Chicago Roundtable

      Conference/Events

      The Chicago Roundtable will bring together 60 top brand marketers, agency and media execs in a discussion based forum to dive into key topics that exist in video advertising today. Session topics include: Driving Sales through Video, Nielsen Led Conversation on Data, The Campaign Planning/Social Media Conundrum and a Group Wide Discussion on why we need more Video. Read more

      http://videonomics.com/event/chicago-2014/
    • Boston Massachusetts
      Sept. 16, 2014

      FutureM

      Conference/Events
      Tags: Advertising Branded Content Marketing

      Known as the must-attend event for discovering what's next, MITX's FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center. Read more

      http://futurem.org/
    • New York New York
      Sept. 16, 2014

      AD THINK VI: The Brightest in Ad/Tech

      Conference/Events
      Tags: Advertising Branded Content Marketing Media Buying/Selling

      In this sixth of our ongoing series, it's your chance to plug in to what the industry hails as the defining quarterly event for advertising, technology and the intersection thereof.  In rapid-fire rounds, our industry leading panelists evaluate each business, ask the tough questions and provide insightful feedback.

      Come see the expert panel get wow'd by hand-selected start-ups with venture-backed cutting edge solutions and diverse backgrounds.  Included on the panel are the Chief Digital Media Officer of The Media Kitchen, Managing Partner of kbs+ Ventures, President of Gyro, former Senior Partner of OgilvyOne and former SVP, Corporate Marketing of CA Technologies.

      Following the presentations, we'll have a short, killer roundtable discussion among the panelists and moderator - a "seat at the table" for attendees!

      Read more

      http://www.eventbrite.com/e/ad-think-vi-the-brightest-in-adtech-tickets-12758203129
  • Sep
    17
    • Boston Massachusetts
      Sept. 17, 2014 - Sept. 18, 2014

      ZAG: Master Class Intensive: Led by Marty Neumeier

      Seminar/Workshop
      Tags: Advertising Marketing

      In this workshop intensive, Author and Brand Transformation Strategist Marty Neumeier will guide attendees through actionable steps (not business speak) to quickly apply with exercises and critique sessions.  Participants will have maximum access to Marty’s expertise and learn from his deep thinking on radical differentiation and transformations shared in his five books, including groundbreaking ZAG named one of the "Top 100 Business Books of All Time." This workshop intensive will teach attendees how to create their own "brand matrix," a radical strategy for delivering disruptive, differentiated brand experiences desired by communities, customers, clients, and employees.

       

      Read more

      www.rebrand.com/iq
  • Sep
    18
    • New York New York
      Sept. 18, 2014

      Content All Stars

      Conference/Events
      Tags: Advertising Marketing

      A unique event that will bring together the leaders of the biggest media brands and senior brand marketers. Carefully crafted by the Online Publishers Association (OPA) this day will be all about shaping the future of digital content and making valuable connections between the individuals who are driving new ideas and change in media companies and at brands. Key influencers from IBM, Vox Media, Red Bull, Condé Nast, Goldman Sachs, Financial Times (and more) will be there for a full day of eye-opening sessions. Hurry to register, spaces are filling up fast. Read more

      http://www.contentallstars.org
    • New York New York
      Sept. 18, 2014

      The New Age of Advertising - Measuring Cause & Effect Online

      Conference/Events
      Tags: Marketing

      Big data has become the foundation of digital advertising and we've seen so much progress in the past year in establishing a baseline for quality media. With this advancement, advertisers are now on the cusp of being able to understand just how effective their digital marketing can be. This half-day conference will provide a new perspective and open dialogue with industry experts on deciphering impactful advertising. We are particularly excited to have Sinan Aral, David Austin Professor of Management at MIT, and Michael Kaushansky, Chief Analytics Officer at Havas Media join us as keynote speakers.

      Read more

      http://www.eventbrite.com/e/the-new-age-of-advertising-measuring-cause-effect-online-tickets-12488833437
  • Sep
    22
    • New Orleans Louisiana
      Sept. 22, 2014 - Sept. 24, 2014

      LEADING IN LOCAL: SMB Digital Marketing

      Conference/Events
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      Small businesses represent the largest volume of potential customers for digital media and marketing solutions. BIA/Kelsey estimates that there are more than 10 million-plus SMBs in the U.S. already deploying digital solutions.

      • What are the best digital and mobile tools and solutions for SMBs?
      • What is the best way to engage them?
      • What will be the breakout trends for 2014 and beyond?

      Join us in New Orleans, Sept. 22-24, for LEADING IN LOCAL: SMB Digital Marketing, where we will examine the leading edge of small-business marketing innovation, including digital/online media, local sales strategies, merchant outreach, social media, local search, mobile strategies and customer retention solutions.

      Read more

      http://www.biakelsey.com/LeadinginLocalSMBDigital
    • Philadelphia Pennsylvania
      Sept. 22, 2014

      AMA 2014 Web and Digital Analytics

      Seminar/Workshop
      Tags: Marketing

      This one-day program on web & digital analytics is designed to enhance your skills and take you beyond the one-dimensional approach to web analytics and into the modern, multi-dimension approach to making optimal decisions based on actionable insights derived from touch points across your digital platforms. Through this program you will gain the tools and the know-how to combine the why (visitor intent and motivation) with the what (clicks, views, likes) that are the cornerstone of a successful web and digital analytics program within your organization.

      Read more

      AMA.org/Web
  • Sep
    23
    • Plano Texas
      Sept. 23, 2014

      Marketing to the New Majority

      Seminar/Workshop
      Tags: Marketing

      Marketing to consumers in the U.S. has never been more challenging.  Marketing budgets are being reduced, new media channels are emerging daily and the consumer composition is evolving at a staggering rate. From translation to transcreation to multicultural-first efforts, this workshop will show participants how to identify, formulate and implement effective strategies and integrated marketing campaigns to effectively connect with individuals of Hispanic, African-American and Asian descent. Read more

      http://www.ana.net/training/show/id/MM-SEP14
  • Sep
    24
    • New York New York
      Sept. 24, 2014 - Sept. 24, 2014

      Milton Glaser on Art, Design, Love & Sex

      Seminar/Workshop ★ Featured
      Tags: Advertising Marketing

      Please join us as graphic design legend, Milton Glaser, speaks on all of our favorite topics, Art, Design, Love & Sex, in what will surely be a memorable and thought provoking evening.

      Milton Glaser revolutionized the fields of art and design through decades of iconic work including the “I Love New York” logo (and after September 11th, was transformed into I Love NY More Than Ever), the DC Comics “DC bullet” logo, the famous Bob Dylan album cover and the recent MadMen poster. He co-founded New York Magazine, which became the prototype for city magazines and service journalism across the country.



      Milton Glaser (b.1929) is among the most celebrated graphic designers in the United States. He has had the distinction of one-man-shows at the Museum of Modern Art and the Georges Pompidou Center. In 2004 he was selected for the lifetime achievement award of the Cooper Hewitt National Design Museum. As a Fulbright scholar, Glaser studied with the painter, Giorgio Morandi in Bologna, and is an articulate spokesman for the ethical practice of design. He opened Milton Glaser, Inc. in 1974, and continues to produce an astounding amount of work in many fields of design to this day.  




      Free and open to the public.  
      RSVP required at artandtech@thenationalartsclub.org



      Equipment support and consideration provided by Adorama

      Read more

    • New York New York
      Sept. 24, 2014 - Sept. 25, 2014

      Masters of Media Selling Sales Training

      Seminar/Workshop
      Tags: Media Buying/Selling

      This two-day advertising sales course is for new or experienced advertising sales people who want to improve their sales results with proven techniques for sellinig major accounts in any media; internet-mobile-digital sales; print sales for magazines and newspapers, television/cable/video sales, outdoor and transit, event sponsorships and radio.

           How to get more high-level appointments.
           How to persuade more effectively.
           How to probe more for opportunities.
           How to handle objections.
           How to close more business.

      To learn more about seminar leader and advertising sales guru Daniel Ambrose. Read more

      http://www.mediapost.com/mastersofmediaselling/
    • Cambridge Massachusetts
      Sept. 24, 2014 - Sept. 26, 2014

      New Metrics'14

      Conference/Events
      Tags: Branded Content Marketing

      Leading businesses are creating and valuing entirely new forms of positive environmental AND social impact as well as quantifying previously ignored costs and risks. This 3-day Sustainable Brands event in partnership with MIT Sloan School of Management showcases new approaches to valuing risk and impact, explores new frontiers in setting company goals and shares new solutions in ICT and data management. The evolution of business metrics continues with vigor within the Sustainable Brands community. Define your success in the new economy with expanded methods for measuring risk and identifying new forms of value.

      Read more

      http://sbshare.co/1pNwaKs
    • New York New York
      Sept. 24, 2014

      Big Data for Marketers

      Seminar/Workshop
      Tags: Marketing

      This workshop, designed for marketing leaders with broad responsibilities for driving growth, focuses on practical applications of big data. We go beyond the hype to look at actual case studies of how big data is being captured, created, analyzed and applied in areas such as product development, customer experience enhancement, new customer acquisition, channel management and the creation of new business models. It’s a terrific way to improve your understanding of big data and ways it can be most relevant to your business. Read more

      http://www.ana.net/training/show/id/BD-SEP14
  • Sep
    29
    • Chicago Illinois
      Sept. 29, 2014 - Sept. 30, 2014

      AMA 2014 Rethinking the Customer Experience

      Seminar/Workshop
      Tags: Marketing

      This program explores how rethinking customer experience in the context of strong customer centricity offers a proven path to customer satisfaction, retention, advocacy and sustained sales growth. It examines the customer experience process and how marketing can strengthen its own customer culture and influence that of other organizational functions. It provides a road map for you to get there. You will gain the tools and skills necessary to lead your team along the business building customer experience path, measure your progress and increase your team’s marketing performance.

      Read more

      AMA.org/Experience
  • Sep
    30
    • Los Angeles, California California
      Sept. 30, 2014

      OMMA Premium Display

      Conference/Events ★ Featured

      Big stories still need telling, even in a marketing world of big data, bigger demand side platforms and cries of accountability and attribution from all quarters. The human touch, creativity, rich engagements continue to do the heavy lifting of building brands and raising awareness. But how are digital age storytellers merging their poetry with technology? At our annual OMMA Premium Display in LA we move the arguments beyond man vs. machine, premium vs. programmatic, and look at how technology and creativity are working better together.

      How are the media planners themselves defining the “premium” buy in a larger mix of online, offline and programmatic ads? How are both publishers and agency creatives better leveraging not only the wider bandwidth and toolset of cross-platform media, but how are they using data to make the storytelling better and more effective? Are marketers really leveraging mobile for its unique engagement properties? Or are they treating it as just another screen size? And now that Internet radio has achieved scale and proliferated off the desktop, into phones and cars, is audio the next area for high impact creativity?

      At OMMA Premium we bring the storytellers and the robots together to see how technology and data make, target and measure more engaging tales.
      Read more

      http://www.mediapost.com/ommapremiumdisplay/
    • New Orleans Louisiana
      Sept. 30, 2014 - Oct. 2, 2014

      American Marketing Association's 2014 Annual Marketing Conference

      Conference/Events
      Tags: Marketing

      Spend September 30 - October 2nd in New Orleans at the second annual AMA Annual Marketing Conference!

      Last year over 400 attendees gathered in New Orleans to experience the convergence of best practices, emerging trends, the latest innovations, insightful observations and the resulting conversations that could only have happened at an event of this caliber.

      Download the full conference agenda here.

      Read more

      https://www.ama.org/events-training/Conferences/Pages/American-Marketing-Associations-2014-Annual-Marketing-Conference.aspx
  • Oct
    01
    • Los Angeles, California California
      Oct. 1, 2014

      OMMA Audience Targeting

      Conference/Events ★ Featured

      Resistance is futile. The shift in advertising from buying media to assembling audiences is being driven by technology, limitless supply, and torrents of widely available data. The great uncoupling of audience from media is upon us. Why rely on marquee content for assembling a loose and sometimes wasteful proxy for the people a brand needs to talk? Technology is more than able to find those same people more efficiently and usually faster and at less cost. This is more than a trend; it is a seismic upending of over a century of media buying and making.
      What are the consequences for the entire media industrial complex?

      Why use commodity audience buying when you can interact with consumers at the point when they are MOST engaged in the topic related to your brand? Smart companies are moving from buying cheap audiences to using data to create engagement-oriented, contextually relevant conversations. We know that content – in the right context - outperforms audience buying hands down, and the ability to target these segments is becoming much more sophisticated and social. It's time for data to get smart.

      Read more

      http://www.mediapost.com/ommaaudiencetargeting/
    • New York New York
      Oct. 1, 2014

      2014 OMMA Awards

      Conference/Events ★ Featured

      The OMMA Awards celebrate the year's most innovative and brilliant online advertising creative, campaigns and web sites across 65 categories within three disciplines. In 2006, the OMMA Awards were created to honor agencies and advertisers that push the potential of online creative. As we enter our seventh year we are proud to have recognized the best campaigns in the business.   Read more

      http://www.mediapost.com/ommaawards/
  • Oct
    02
    • Los Angeles, California California
      Oct. 2, 2014

      OMMA RTB

      Conference/Events ★ Featured

      Programmatic platforms seem poised to devour the world of advertising only four years after that puzzling RTB acronym became familiar. But now the game gets serious – as high CPM video, direct, mobile and even TV inventory starts leveraging these technologies and the platforms become core to both buying and selling. Time for a maturity check. Are these technologies, processes, and ready to grow up? As the longest running conference series on all things programmatic, OMMA RTB, enters its third year of international gatherings on the topic, we grill industry leaders on whether the exchange economy really has met and overcome its challenges.

      Has the real time auction model produced a rational market of pricing, better quality inventory and reliable targeting? Has the long-promised transparency in the marketplace really advanced beyond early rhetoric, or are agencies and publishers still playing shell games with the real nature of inventory, mark-ups, data sources? Facebook’s FBX inventory was expected to disrupt the RTB economy with more reliable inventory, transparency and analytics, but how has it reoriented the market? Big bets are being placed on the role of RTB practices for monetizing mobile, but is the wish well ahead of the technological capabilities. 
      Read more

      http://www.mediapost.com/ommartb/
  • Oct
    05
    • Chicago Illinois
      Oct. 5, 2014 - Oct. 7, 2014

      4A's Strategy Festival

      Conference/Events ★ Featured

      Inspiration from the Adjacency: 
      Indispensable Advice to be Indispensable
       

      Register now for the Festival to get the early rates. And be sure you have a room for the night of your big Jay Chiat win by making your reservation in our room block at the The Langham Hotel .

      Featured keynote speaker: New York Times best-selling author Jonah Berger, author of Contagious: Why Things Catch On
      Read more

      http://4asstrategyfestival.com/2014-strategy-festival/
  • Oct
    06
    • Chicago Illinois
      Oct. 6, 2014 - Oct. 7, 2014

      AMA Digital Marketing 2014

      Seminar/Workshop
      Tags: Marketing

      This two-day program will take you through the core disciplines of digital marketing from digital display to social media with specific emphasis on digital and web analytics.  You will also learn what’s needed to build a digital marketing team and map out your long-term digital marketing maturity roadmap. This course will combine the why behind digital consumer behavior with the what of the tools and tactics and the how of the latest techniques that are the cornerstone of a successful digital marketing program.

      Read more

      www.ama.org/tsdigital
  • Oct
    07
  • Oct
    08
    • New York New York
      Oct. 8, 2014

      Unify

      Conference/Events
      Tags: Advertising Branded Content Marketing

      Unify is a new conference focused exclusively on connecting content, audience and results.  With confirmed speakers from GE, Mastercard, Coca-Cola, Edelman, ZenithOptimedia and more, it’s designed for marketing executives and agency leaders who recognize the promise of content marketing and strive to make content work harder.  

      Key topic areas include:

      • The CMO’s agenda for evolving to content centric marketing
      • Strategies and techniques for building engaged audiences
      • Finding the metrics that matter, and optimizing for business outcomes
      • Practical examples from leading brands

       

      Read more

      www.unify2014.com
    • New York, New York
      Oct. 8, 2014 - Oct. 9, 2014

      C3

      Conference/Events
      Tags: Advertising Marketing

      We believe that the future marketing team breaks the silo between creativity and analysis. Rather than separate the search, social, content and analysis teams, we believe the most successful companies will pull their SEOs, analysts, and social managers together into one cohesive team.

      We want to invite you join us at C³ 2014 to experience the dawn of a new era in search marketing. Register today to take advantage of Early Bird Pricing.

      C³ 2014 will gather 1000 marketers from around the world to work together and share tactics, insight, and ideas in a collaborative environment. Join us as we pull industry leaders and marketing professionals together to change the face of digital marketing. Read more

      http://c3.conductor.com/
  • Oct
    09
  • Oct
    10
  • Oct
    11
    • Dallas Pennsylvania
      Oct. 11, 2014

      NEPA BlogCon

      Conference/Events
      Tags: Branded Content Marketing

      NEPA BlogCon is an annual, day-long conference focused on blogging, branding, marketing, and social media. We're located in lovely Northeastern Pennsylvania and this year's event will be held at Misericordia University on Saturday, October 11, 2014. Join us and learn more at NEPABlogCon.com. An awesome event for bloggers and new media professionals of all types and experience levels! All proceeds go to benefit a code camp for girls in grades 4-6, launching summer 2015!

      Read more

      http://nepablogcon.com/
  • Oct
    12
    • Santa Barbara California
      Oct. 12, 2014

      Videonomics Santa Barbara Summit

      Conference/Events

      The Santa Barbara Summit will bring together 200 senior executives across brands and agencies; TV and digital; broadcast networks and service providers in a meaningful way to advance the business of video advertising.  As an industry we are at a crossroads; never have there been greater opportunities for brands to engage with consumers nor as fractured a media marketplace.

      Read more

      http://videonomics.com/event/ca-summit-2014/
  • Oct
    14
    • Indianapolis Indiana
      Oct. 14, 2014

      Hero Conf Conversion Summit

      Conference/Events
      Tags: Advertising Marketing

      With two powerful keynotes and 17 breakout sessions, Hero Conf Conversion Summit lives up to the Hero Conf reputation for deep, actionable education. It provides a platform for world-class speakers to share original, innovative, conversion-focused content with applications across verticals and industries. Rub elbows with peers from exciting, creative brands and leave with ideas that are relevant to you. The two tracks, Science and Magic, speak directly to the art and technique behind conversion. Personalize your day to deliver the most possible impact for you.

      Read more

      http://www.heroconf.com/conversion-summit/
  • Oct
    15
  • Oct
    16
    • Cincinnati Ohio
      Oct. 16, 2014 - Oct. 17, 2014

      AMA Strategic Brand Development 2014

      Seminar/Workshop
      Tags: Marketing

      Using case studies, exercises and best practices, this workshop will explore new methods for creating a differentiated brand promise. You will learn how to create a strong brand platform and “walk the talk” by developing new and enhancing current points of difference. You’ll be armed with the knowledge and tools that you need to deliver a unique brand promise capable of driving revenue and profit growth.

      Read more

      www.ama.org/tsbranddevelop
    • Denver Colorado
      Oct. 16, 2014

      SES Denver

      Conference/Events
      Tags: Advertising Marketing

      Split across two tracks, SES Denver brings together the industry's top practitioners and innovators to provide an educational training program and agenda that will enhance your skills and cover all aspects of Paid Search and SEO. Join us at SES Denver on October 16, and take your digital marketing campaigns to the next level! Read more

      http://sesconference.com/denver/
  • Oct
    18
  • Oct
    19
    • Scottsdale Arizona
      Oct. 19, 2014 - Oct. 21, 2014

      BOLO Conference 2014

      Conference/Events
      Tags: Advertising Branded Content Marketing Media Buying/Selling Media Planning

      Don’t just think outside the box. Burn it. Then blaze a new trail. BOLO 2014 (www.boloconference.com) will take place October 19-21. Agency leaders, we’re ready for you.

      At BOLO 2014, we will present a mix of current thought-leaders and up-and-coming digital marketing visionaries to give you a fresh yet grounded perspective on how to move your agency forward into the next stage of marketing evolution.

      We like to keep things meaningful, so we allow just 250 of our agency friends to register. Save $100 with the code MediaPost100.

      Read more

      http://boloconference.com/2014/
  • Oct
    20
    • San Diego California
      Oct. 20, 2014 - Oct. 21, 2014

      AMA Marketing Workshops

      Conference/Events
      Tags: Marketing

      Due to the overwhelming success of the spring AMA Marketing Workshops, the event is back for a second offering this year! Join us in San Diego this October 20-21 for an intensive two-day event that will arm you with tools to tackle and solve your most pressing challenges. From content marketing to SEO, you’ll hear from experts on what’s working and what’s not in today’s changing environment.

      Read more

      www.ama.org/workshop
  • Oct
    21
    • Chicago Illinois
      Oct. 21, 2014

      OMMA Chicago

      Conference/Events ★ Featured

      At the first OMMA Chicago on October 21 & 22, MediaPost brings some of its strongest editorial coverage to life across two days of in-depth discussions on the core challenges of digital marketing. From programmatic and data driven ad platforms to automation that transforms agency culture, from navigating the scale and ethics issues of native advertising to new social strategies for mobile screens, we explore the broad range of topics relevant to all in the media economy. In ad tech, data, social, video, and mobile arenas, media buyers and planners are being challenged to work in real time, with relentless iteration and the constant pressure to prove ROI.

      ‘Real-time’ is the buzzword du jour, but it barely touches the profound impact that digital ad technology, social media, and mobility are having on all aspects of what marketers do. This is more than just brands engaging in the daily zeitgeist. It is ad platforms that make judgments on who to serve which ad faster than a traditional media buyer can bat an eye. It is about consumers making decisions whether to buy -- or not to buy -- your product in a matter of minutes, but referencing multiple online and offline sources to get there. It is about brands as live entities on social channels conversing with customers 24/7. It is about a still-new personal screen users are accessing up to 20 or more times a day. It is about an environment so cluttered with ads of such low value, publishers are struggling to redefine “premium” inventory as ads that are fully woven into the immediate content experience.

      At OMMA Chicago, the industry’s leading practitioners share the latest industry learnings in 'real-time.' Read more

      http://www.mediapost.com/omma-chicago/
    • New York New York
      Oct. 21, 2014

      IRTS Hall of Mentorship Dinner

      Awards/Nomination
      Tags: Advertising Branded Content Branded Entertainment Marketing Media Buying/Selling Media Planning

      The dinner embraces the IRTS mission of Building Future Media Leaders by saluting top leaders of today for extraordinary mentorship. Read more

      www.irts.org
  • Oct
    22
    • Philadelphia Pennsylvania
      Oct. 22, 2014 - Oct. 24, 2014

      ASCEND Digital Marketing Summit 2014

      Conference/Events
      Tags: Branded Content Marketing

      ASCEND is a two-day summit hosted by AWeber that focuses on delivering digital marketing tactics and strategies that will cover a range of topics intended to help you create successful, results-driven digital marketing initiatives.

      Read more

      http://www.ascendsummit.com
    • Chicago Illinois
      Oct. 22, 2014 - Oct. 23, 2014

      10th Annual M2Moms...The Marketing to Moms Conference

      Conference/Events
      Tags: Advertising Marketing

      Moms Buy Everywhere for Everybody! Attend M2Moms® — The Marketing to Moms Conference, October 22 – 23, 2014, Chicago. Moms spend over $2.5 trillion annually! The only executive learning event of its kind, this conference will give you the tools you need to increase your brand’s emotional, cognitive and financial share of this powerful market. Case studies, research, workshops, networking.

      Read more

      www.m2moms.com
  • Oct
    23
    • Chicago Illinois
      Oct. 23, 2014 - Oct. 24, 2014

      AMA Storytelling Techniques for the Business Presenter 2014

      Seminar/Workshop
      Tags: Marketing

      In this workshop, you will learn how to distill the building blocks that form “the story,” and how to communicate your messages in a truly creative way. This will be a highly interactive session in which full participation, on both the individual and group levels, are critical to success.  Participants should bring in one or two examples of recent presentations they’ve made, sufficiently sanitized, that they can share with the group.
      Read more

      www.ama.org/storytech
    • Chicago Illinois
      Oct. 23, 2014 - Oct. 24, 2014

      Paragon Media - Media Planning and Buying Seminar

      Seminar/Workshop
      Tags: Advertising Media Buying/Selling Media Planning

      This 4-module program (each a half-day, for which you can sign up individually) for advertisers, ad agencies, media sales reps and media agencies is designed to teach the fundamentals of the media planning and buying process.  Basic terms and concepts are covered, with work sessions putting them to practical use. Each major medium is covered in depth, including how each medium is used, its value to the advertiser, the problems facing each medium and the potential impact upon the advertiser’s message.  Participants next learn how an advertiser translates their marketing goals into media solutions and finally, how media is selected and purchased.

      Read more

      http://www.paragonmedia.com/media-planning-buying-public-s/
  • Oct
    26
    • Sone Mountain Georgia
      Oct. 26, 2014 - Oct. 28, 2014

      iMedia Breakthrough Summit: The Next Wave of Marketing

      Conference/Events
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      In an industry where disruption is a constant, the iMedia Breakthrough Summit is where marketers go to gain perspective on the latest platforms, media models, emerging startups, and opportunities that will drive the future of the advertising landscape.

      This 2.5-day summit gives senior marketing executives access to rich networking and programming that revolves around innovation. Topics and features include:

      * The newest mobile, local, social, video, and content marketing strategies
      * Consumer behavior insights and tech adoption trends
      * Privacy, policy, and platform issues surrounding personalization
      * The Next Wave Innovation Showcase, featuring the hottest emerging startups in marketing technology

      Read more

      http://bit.ly/1dvHuCS
  • Oct
    27
    • San Francisco California
      Oct. 27, 2014 - Oct. 28, 2014

      AMA Direct Marketing

      Seminar/Workshop
      Tags: Marketing

      This program will employ a systematic approach to Direct Marketing that incorporates the collective wisdom and best practices of successful marketers. Participants will take away the Direct Marketing knowledge and practical tools that they need to improve the marketing performance of their organizations.

      Read more

      www.ama.org/direct
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