68 events found in location of Possession

  • Jul
    24
    • Los Angeles, California California
      July 24, 2014

      OMMA Real-Time Buying

      Conference/Events ★ Featured


      Programmatic platforms seem poised to devour the world of advertising only four years after that puzzling RTB acronym became familiar. But now the game gets serious – as high CPM video, direct, mobile and even TV inventory starts leveraging these technologies and the platforms become core to both buying and selling. Time for a maturity check. Are these technologies, processes, and ready to grow up? As the longest running conference series on all things programmatic, OMMA RTB, enters its third year of international gatherings on the topic, we grill industry leaders on whether the exchange economy really has met and overcome its challenges. 

      Has the real time auction model produced a rational market of pricing, better quality inventory and reliable targeting? Has the long-promised transparency in the marketplace really advanced beyond early rhetoric, or are agencies and publishers still playing shell games with the real nature of inventory, mark-ups, data sources? Facebook’s FBX inventory was expected to disrupt the RTB economy with more reliable inventory, transparency and analytics, but how has it reoriented the market? Big bets are being placed on the role of RTB practices for monetizing mobile, but is the wish well ahead of the technological capabilities. 
      Read more

      http://www.mediapost.com/ommartb/
    • New York New York
      July 24, 2014

      Intelligent Selling of Interactive Advertising - Level II

      Seminar/Workshop
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      Intermediate Digital Sales Techniques - Provides in-depth “how to” knowledge and sales skills needed to better sell all digital options. Learn which media types and platforms work best for different client objectives and how to achieve client campaign goals.

      Read more

      http://www.laredogroupseminars.com
    • Philadelphia Pennsylvania
      July 24, 2014 - July 25, 2014

      Leading the Marketing Planning Initiative

      Seminar/Workshop
      Tags: Marketing

      A great marketing planning process can make the difference in whether an organization maximizes its opportunities for success or just treads water. Game-changing new strategies can result from a marketing plan—it’s a very powerful tool—but all too often, it is a tool that is either underutilized or misapplied. Attendees will leave this session with a wealth of knowledge and improved skills needed to lead their firms’ marketing planning to the next level of success. Read more

      https://www.ama.org/events-training/Training/Pages/2014-ts-Leading-the-Marketing-Planning-Initiative---Philadelphia.aspx
    • New York New York
      July 24, 2014

      Content Reimagined - The Future of Content

      Conference/Events
      Tags: Branded Content Marketing

      The Content Council produces an annual summer conference in New York geared toward content providers, marketers, media and vendors and focuses on the latest trends, content strategies, research, case studies and more. Guests are encouraged to network, debate and exchange ideas for leveraging content marketing in today’s digital marketplace. Read more

      http://www.customcontentcouncil.com/events/content-reimagined-future-content-marketing-0
  • Aug
    01
    • San Francisco California
      Aug. 1, 2014 - Aug. 3, 2014

      AMA 2014 Summer Marketing Educators Conference

      Conference/Events
      Tags: Marketing

      AMA Summer '14 is a global meeting of marketing scholars from across the discipline. This year's conference is being organized by co-chairs Rebecca Hamilton and Alberto Sa Vinhas and supported by a team of distinguished track chairs. The conference is held in conjunction with AMA Academic Placement - the Marketing discipline's largest hiring event. View the conference program for more information and details. Read more

      www.ama.org/summered
  • Aug
    04
    • Los Angeles California
      Aug. 4, 2014 - Aug. 7, 2014

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.   Read more

      www.mediabuyingacademy.com
  • Aug
    07
    • New York New York
      Aug. 7, 2014

      OMMA mCommerce

      Conference/Events ★ Featured

      Mobile consumers are shopping all the time – because they can. 

      Most purchasing still revolves around the in-store experience Americans love. But the decision path crosses multiple digital channels, with mobile playing a critical and complex role along the way. Consumers are empowered and their shopping experience has been augmented by mobile devices in many subtle ways, from the store location check to the product look-up, from the in-store price comparison to a full-on, inspiration-to-purchase cycle. 

      Simply monitoring and measuring mobile transactions misses the grander and more holistic picture of mobile commerce today. 

      How do brands and agencies tap into the digital path to purchase meaningfully and at the most opportune moments? What and where is the relevance in this new shopping environment? And are transformative moves that radically change the shopping dynamics more effective than an approach of incremental change? 

      Consumers already are recognizing their opportunity to receive value for being targeted but also have views on what they expect to get in return. How should brands, agencies and retailers determine which approach is best to be considered valuable to each individual consumer? 

      New and advanced technologies combined with the evolving roles of agencies and brands are helping define the mobile shopping process of the future. And as the many test results pour in, the questions brands and retailers will face is which, if any, to roll out at scale and when. 

      Speakers at OMMA mCommerce will delve into the complex and evolving issues surrounding mobile shopping today, with a focus on successful ways to better serve the mobile consumer throughout their digital shopping journey. Read more

      http://www.mediapost.com/ommamcommerce/
  • Aug
    11
    • New York New York
      Aug. 11, 2014 - Aug. 12, 2014

      4A's Talent@2030

      Conference/Events ★ Featured

      Talent@2030 is the first-ever, comprehensive Talent Leadership Conference designed for advertising, media, and communications executives. At Talent@2030, attendees will have the opportunity to engage with industry leaders and experts in a bold and candid dialogue about the state of talent in our industry. The goal is to ignite a talent movement and illuminate the critical partnership that must take place between C-Suite agency leaders and Talent/HR executives in order to meet the strategic business challenges ahead. Read more

      http://talent2030.aaaa.org
  • Aug
    13
    • Washington District Of Columbia
      Aug. 13, 2014

      Forward Focus: The Future of DC Area Tourism

      Conference/Events
      Tags: Advertising Marketing Media Planning

      Are you looking for a way to jump start your morning? Join us for Forward Focus, our new monthly morning series! With a new speaker and location each month, we'll be moving around the DC metro area to bring you the knowledge you need to start your day. If you or any of your clients are in the tour and travel business, you won't want to miss this program. Theresa Belpusi, Vice President of Tourism, Destination DC, will share her insights on the current state of the business of DC tourism as well as steps being taken to increase visitors in coming years. Included will be information about International Pow Wow (IPW), the travel industry’s premier international event, which will be held in DC in 2017. The event is expected to generate $13.3 Million in economic impact and millions more from future travel.
       
       
      Read more

      https://dcadclub.com/civicrm/event/info?reset=1&id=141
  • Aug
    17
    • Olympic Valley California
      Aug. 17, 2014

      Mobile Insider Summit

      Conference/Events ★ Featured


      Third screen? Second screen? It has taken a decade or so for mobile to ascend the pecking order, but few would argue with the platform’s dominant place in consumers’ attention and hearts. And as we explore at the fifth annual Lake Tahoe Mobile Insider Summit, the “first screen” is really about defining, targeting and serving consumer context. Mobile is not just another screen. It can more accurately than any other medium locate a consumer in time, space, spot on the path the purchase, mood and even location in a store.

      For a century analog media was all about targeting media. Digital media has shifted us towards buying audiences. At this summer’s fifth anniversary of the Mobile Insider Summit we equip you for the next great shift – to targeting contexts. Where is your customer and what is she thinking? How can you personalize experiences so messages speak more directly to a moment, a place, a mode and a person? Where do you start building ‘omnichannel’ models that are ready for a customer regardless of screen, place or mode? What have we learned so far about how marketers can leverage location in many ways, activate offline moments with a phone and rethink their already-evolved social strategies as these networks themselves adapt to the new mobility?

      The Mobile Insider Summit gets you ahead of the next curve in marketing – the new world of contexts.
      Read more

      http://www.mediapost.com/mobileinsidersummit/
  • Aug
    18
    • Des Moines Iowa
      Aug. 18, 2014 - Aug. 21, 2014

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages covering the topics gone over in class and more.   Read more

      www.mediabuyingacademy.com
  • Aug
    19
    • Boston Massachusetts
      Aug. 19, 2014 - Aug. 20, 2014

      MarTech - The Marketing Technology Conference

      Conference/Events
      Tags: Marketing

      Marketing is being flooded with new technology and innovation. It's enabling a Golden Age of Marketing. But this bounty of amazing technology also brings a multitude of strategic and management challenges. This isn't John Wanamaker's marketing...or Thomas Watson's IT.

      MarTech will prepare you to harness the potential of technology-powered marketing. Whether you're in marketing, IT, or a digital business unit, this conference will answer these key questions:

      1. What are the innovative technologies impacting marketing today - and tomorrow?
      2. How do we support new marketing strategies with the right technology strategies?
      3. How can technology transform our marketing operations and customer experiences?
      4. What management practices do we need to govern this new breed of marketing?
      5. How do we develop talent and culture to leverage marketing technology investments?
      Read more

      http://www.martechconf.com/
  • Aug
    20
    • Olympic Valley California
      Aug. 20, 2014

      Social Media Insider Summit

      Conference/Events ★ Featured


      Just the fact that the Social Media Insider Summit is now in its fifth year shows how mature the medium has become. But what does social media 3.0 look like? It’s data-driven: marketers are increasingly looking at ways not only to use data better but to merge social data with other data streams. It’s fragmented: even as Facebook and Twitter grab most of the money, and attention, newer platforms from Pinterest to Vine to Snapchat are garnering lots of interest from marketers.

      Oh … and it’s expensive. With several studies showing that organic reach may have become nigh impossible on Facebook, the maturity of it, and a few other, older platforms means marketers have to pay to play. Having friends or followers no longer guarantees that organic social marketing will gain traction, meaning that paid media is now the answer. In short, social marketing continues to innovate both on the front-end and the back-end, but some of the things that typified it in the early days, are dying off.  The Social Media Insider Summit will take a close look at this dynamic marketplace.

      As is always the case at MediaPost Summits, attendees will have unparalleled informal networking opportunities, whether they are connecting on the golf course, during a nighttime dinner on Lake Tahoe, or by the pool. The Social Media Insider Summit promises once again to be the perfect mixture of content, networking and fun. See you there!

      Read more

      http://www.mediapost.com/socialmediainsidersummit/
    • Rosemont Illinois
      Aug. 20, 2014 - Aug. 21, 2014

      Social + Mobile: Show Me the Money! Conference

      Conference/Events
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      Social and mobile advertising are continuing to grow at a rapid rate - do you have a plan to monetize them? Social + Mobile - Show Me the Money! will provide case-study examples for both social and mobile revenue strategies along with updates from all of the major social players. Speakers include executives from Facebook, LinkedIn, Pinterest, Google, Instagram, Mobile Marketing Association, and others. Read more

      http://www.cvent.com/events/2014-social-mobile-conference/event-summary-83c5506320e846338ac8acc1cfe3330e.aspx
  • Sep
    06
    • Washington District Of Columbia
      Sept. 6, 2014 - Sept. 12, 2014

      ADWKDC

      Conference/Events
      Tags: Advertising Branded Content Branded Entertainment Marketing Media Buying/Selling Media Planning

      ADWKDC is the region's largest and most diverse hands-on, networking-driven, training conference for advertising, marketing, digital, technology, public affairs, social media, event marketing, and traditional media leaders. Now in it's 11th year, the DC Ad Club is bringing together business, creative, and technology leaders from the advertising, marketing, and media industry for the most current and relevent week of learning in the mid-Atlantic region. Up-to-date information including events, speakers, and registration is available on the website at ADWKDC Read more

      http://www.advertisingweekdc.com/
  • Sep
    07
    • Coronado California
      Sept. 7, 2014 - Sept. 10, 2014

      iMedia Brand Summit: Marketing in an Always-On World

      Conference/Events
      Tags: Advertising Branded Content Branded Entertainment Marketing Media Buying/Selling Media Planning

      You're no longer a digital marketer. You're a marketer in a digital world. Silos that still exist within brand marketing departments neglect the new consumer reality and fail to capitalize on the tremendous opportunities related to truly integrated and omni-channel campaigns.

      This September, join senior brand marketers for three days to collaborate, network, break down barriers, and share successes relative to:

      * Current trends driving brand marketers to rethink existing media models
      * The latest partners and technologies that are helping brands bridge the online-offline gap
      * Strategies for achieving scale while maintaining nimbleness
      * New best practices in marketing management, infrastructure, and accountability
      * Best practices: social marketing and the role of enterprise vs. campaign tactics

      Read more

      http://bit.ly/1g2Pb7Y
  • Sep
    08
    • Birmingham Alabama
      Sept. 8, 2014 - Sept. 11, 2014

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's, and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages covering the topics gone over in class and more.   Read more

      www.mediabuyingacademy.com
  • Sep
    09
    • Chicago Illinois
      Sept. 9, 2014 - Sept. 10, 2014

      Measuring Marketing ROI 2014

      Seminar/Workshop
      Tags: Marketing

      This two-day marketing ROI workshop will walk you through basic and more advanced techniques for measuring marketing impact on sales, revenue and ROI. Through interactive presentation and discussion, you will learn how to use measurements, analytics and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns.

      Read more

      AMA.org/TSMarketingROI
  • Sep
    11
    • Marina del Rey California
      Sept. 11, 2014 - Sept. 12, 2014

      AMA 2014 Content Marketing

      Seminar/Workshop
      Tags: Marketing

      This workshop will focus on how to create and leverage the myriad forms of content to promote businesses, retain customers, influence word of mouth, close the decision gap on prospects and leverage content as a brand differentiator. Learn to deliver great content in the right forms and places, and in a way that is specifically mapped to your audience’s information needs and buying stages. Studies indicate that companies that provide valuable content can generate more leads with higher ROI. Through this course, marketers will learn how to create remarkable content that gets noticed and produces business results.

      Read more

      AMA.org/Content
  • Sep
    14
    • Montauk New York
      Sept. 14, 2014

      Video Insider Summit

      Conference/Events ★ Featured

      This September's Video Insider Summit will give attendees the insights they need to succeed right now in their video buying and planning efforts. Hear case studies from leading brands who have been able to turn a a video series into results, how to create a killer distribution strategy, plus the latest tips and tricks for creating compelling and impactful content.

      Further, people who come to the Video Insider Summit will also get something that too often is missing from the long roster of industry conferences – the chance to really network.


      Spend three days in Montauk building relationships and exchanging knowledge with industry innovators. Our half-day content sessions followed by resort activities, cocktails and dinner parties provide the perfect mix of intense knowledge sharing and connections with thepeople you want to meet and need to know.

      Read more

      http://www.mediapost.com/videoinsidersummit/
  • Sep
    15
    • Dallas Texas
      Sept. 15, 2014 - Sept. 18, 2014

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages covering the topics gone over in class and more.   Read more

      www.mediabuyingacademy.com
    • Washington District Of Columbia
      Sept. 15, 2014 - Sept. 17, 2014

      Predictive Analytics World for Government 2014

      Conference/Events
      Tags: Advertising Branded Content Marketing Media Buying/Selling Media Planning

      Predictive Analytics World for Government is the largest and only vendor-neutral analytics conference for government. We are holding our fourth annual conference in Washington, DC. Predictive Analytics World for Government (PAWGOV.com) is a practically-focused conference that highlights case studies of how government agencies are currently using data analytics to solve real world problems. Use Discount Code MED150 when registering.

      http://www.predictiveanalyticsworld.com/gov/2014/

      Read more

      http://www.predictiveanalyticsworld.com/gov/2014/
    • Atlanta Georgia
      Sept. 15, 2014 - Sept. 19, 2014

      2014 Academy of Marketing Analytics

      Conference/Events
      Tags: Marketing

      To truly measure the effectiveness of your marketing initiatives, you need not only the right data but the right interpretation of that data. After attending the Academy of Marketing Analytics, you’ll be well equipped for both. Led by top academic experts, we’ll delve into the most current analytics tools and strategies. You’ll come away with a better understanding of how to track customers as well as link their behavior to sales — the metrics executives are looking for.

      Read more

      www.ama.org/marketinganalytics
  • Sep
    16
    • Las Vegas Nevada
      Sept. 16, 2014 - Sept. 18, 2014

      2014 ERA D2C Convention

      Conference/Events

      Every year, the D2C Convention hosts over 3,400 of the leading direct response marketing professionals. With unlimited networking opportunities and the biggest show floor in the industry, this is the one show where you will grow your business, learn best practices from marketing experts, and get face to face with the biggest names in the direct response industry. Read more

      http://www.retailing.org/d2c/
    • New York New York
      Sept. 16, 2014

      Interactive Advertising & Digital Media Training

      Seminar/Workshop
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      Level I Course - Intelligent Selling of Interactive Advertising, Intelligent Planning & Buying of Interactive Media

      Essential Technologies, Concepts and Best Practices - This is a must-do course to gain comprehensive knowledge of all aspects of interactive media delivery, measurement and creative elements. If you’re new to the industry, or need to improve your knowledge and skills this is an essential course.

      Read more

      www.laredogroupseminars.com
    • Boston Massachusetts
      Sept. 16, 2014

      Trend Led Innovation

      Seminar/Workshop
      Tags: Advertising Branded Content Marketing

      Trends are a great source of inspiration when you apply them to launch successful new products and services. Trendwatching.com is the world’s leading trend firm that scans the globe for promising consumer insights and related hands-on ideas for your specific business. Backed by their proprietary Trends Framework, Trendwatching.com's Lead Innovation Architect, Delia Dumitrescu will guide you through the process to help move your business or your clients forward. This three-part workshop will highlight the trends with examples and take you through the tools that help you tap in to the insights do develop profitable products and services.

      Read more

      www.rebrand.com/iq
    • Boston Massachusetts
      Sept. 16, 2014

      FutureM

      Conference/Events
      Tags: Advertising Branded Content Marketing

      Known as the must-attend event for discovering what's next, MITX's FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions; all hosted at the Boston Convention and Exhibition Center. Read more

      http://futurem.org/
  • Sep
    17
  • Sep
    22
    • New Orleans Louisiana
      Sept. 22, 2014 - Sept. 24, 2014

      LEADING IN LOCAL: SMB Digital Marketing

      Conference/Events
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      Small businesses represent the largest volume of potential customers for digital media and marketing solutions. BIA/Kelsey estimates that there are more than 10 million-plus SMBs in the U.S. already deploying digital solutions.

      • What are the best digital and mobile tools and solutions for SMBs?
      • What is the best way to engage them?
      • What will be the breakout trends for 2014 and beyond?

      Join us in New Orleans, Sept. 22-24, for LEADING IN LOCAL: SMB Digital Marketing, where we will examine the leading edge of small-business marketing innovation, including digital/online media, local sales strategies, merchant outreach, social media, local search, mobile strategies and customer retention solutions.

      Read more

      http://www.biakelsey.com/LeadinginLocalSMBDigital
    • Philadelphia Pennsylvania
      Sept. 22, 2014

      AMA 2014 Web and Digital Analytics

      Seminar/Workshop
      Tags: Marketing

      This one-day program on web & digital analytics is designed to enhance your skills and take you beyond the one-dimensional approach to web analytics and into the modern, multi-dimension approach to making optimal decisions based on actionable insights derived from touch points across your digital platforms. Through this program you will gain the tools and the know-how to combine the why (visitor intent and motivation) with the what (clicks, views, likes) that are the cornerstone of a successful web and digital analytics program within your organization.

      Read more

      AMA.org/Web
  • Sep
    24
    • New York New York
      Sept. 24, 2014 - Sept. 25, 2014

      Masters of Media Selling Sales Training

      Seminar/Workshop
      Tags: Media Buying/Selling

      This two-day advertising sales course is for new or experienced advertising sales people who want to improve their sales results with proven techniques for sellinig major accounts in any media; internet-mobile-digital sales; print sales for magazines and newspapers, television/cable/video sales, outdoor and transit, event sponsorships and radio.

           How to get more high-level appointments.
           How to persuade more effectively.
           How to probe more for opportunities.
           How to handle objections.
           How to close more business.

      To learn more about seminar leader and advertising sales guru Daniel Ambrose. Read more

      http://www.mediapost.com/mastersofmediaselling/
    • Cambridge Massachusetts
      Sept. 24, 2014 - Sept. 26, 2014

      New Metrics'14

      Conference/Events
      Tags: Branded Content Marketing

      Leading businesses are creating and valuing entirely new forms of positive environmental AND social impact as well as quantifying previously ignored costs and risks. This 3-day Sustainable Brands event in partnership with MIT Sloan School of Management showcases new approaches to valuing risk and impact, explores new frontiers in setting company goals and shares new solutions in ICT and data management. The evolution of business metrics continues with vigor within the Sustainable Brands community. Define your success in the new economy with expanded methods for measuring risk and identifying new forms of value.

      Read more

      http://sbshare.co/1pNwaKs
  • Sep
    29
    • Chicago Illinois
      Sept. 29, 2014 - Sept. 30, 2014

      AMA 2014 Rethinking the Customer Experience

      Seminar/Workshop
      Tags: Marketing

      This program explores how rethinking customer experience in the context of strong customer centricity offers a proven path to customer satisfaction, retention, advocacy and sustained sales growth. It examines the customer experience process and how marketing can strengthen its own customer culture and influence that of other organizational functions. It provides a road map for you to get there. You will gain the tools and skills necessary to lead your team along the business building customer experience path, measure your progress and increase your team’s marketing performance.

      Read more

      AMA.org/Experience
  • Sep
    30
    • Los Angeles, California California
      Sept. 30, 2014

      OMMA Premium Display

      Conference/Events ★ Featured

      Big stories still need telling, even in a marketing world of big data, bigger demand side platforms and cries of accountability and attribution from all quarters. The human touch, creativity, rich engagements continue to do the heavy lifting of building brands and raising awareness. But how are digital age storytellers merging their poetry with technology? At our annual OMMA Premium Display in LA we move the arguments beyond man vs. machine, premium vs. programmatic, and look at how technology and creativity are working better together.

      How are the media planners themselves defining the “premium” buy in a larger mix of online, offline and programmatic ads? How are both publishers and agency creatives better leveraging not only the wider bandwidth and toolset of cross-platform media, but how are they using data to make the storytelling better and more effective? Are marketers really leveraging mobile for its unique engagement properties? Or are they treating it as just another screen size? And now that Internet radio has achieved scale and proliferated off the desktop, into phones and cars, is audio the next area for high impact creativity?

      At OMMA Premium we bring the storytellers and the robots together to see how technology and data make, target and measure more engaging tales.
      Read more

      http://www.mediapost.com/ommapremiumdisplay/
    • New Orleans Louisiana
      Sept. 30, 2014 - Oct. 2, 2014

      American Marketing Association's 2014 Annual Marketing Conference

      Conference/Events
      Tags: Marketing

      Spend September 30 - October 2nd in New Orleans at the second annual AMA Annual Marketing Conference!

      Last year over 400 attendees gathered in New Orleans to experience the convergence of best practices, emerging trends, the latest innovations, insightful observations and the resulting conversations that could only have happened at an event of this caliber.

      Read more

      www.ama.org/annualconference
  • Oct
    01
    • Los Angeles, California California
      Oct. 1, 2014

      OMMA Audience Targeting

      Conference/Events ★ Featured

      Resistance is futile. The shift in advertising from buying media to assembling audiences is being driven by technology, limitless supply, and torrents of widely available data. The great uncoupling of audience from media is upon us. Why rely on marquee content for assembling a loose and sometimes wasteful proxy for the people a brand needs to talk? Technology is more than able to find those same people more efficiently and usually faster and at less cost. This is more than a trend; it is a seismic upending of over a century of media buying and making.
      What are the consequences for the entire media industrial complex?

      Why use commodity audience buying when you can interact with consumers at the point when they are MOST engaged in the topic related to your brand? Smart companies are moving from buying cheap audiences to using data to create engagement-oriented, contextually relevant conversations. We know that content – in the right context - outperforms audience buying hands down, and the ability to target these segments is becoming much more sophisticated and social. It's time for data to get smart.

      Read more

      http://www.mediapost.com/ommaaudiencetargeting/
    • New York New York
      Oct. 1, 2014

      2014 OMMA Awards

      Conference/Events ★ Featured

      The OMMA Awards celebrate the year's most innovative and brilliant online advertising creative, campaigns and web sites across 65 categories within three disciplines. In 2006, the OMMA Awards were created to honor agencies and advertisers that push the potential of online creative. As we enter our seventh year we are proud to have recognized the best campaigns in the business.   Read more

      http://www.mediapost.com/ommaawards/
  • Oct
    02
    • Los Angeles, California California
      Oct. 2, 2014

      OMMA RTB

      Conference/Events ★ Featured

      Programmatic platforms seem poised to devour the world of advertising only four years after that puzzling RTB acronym became familiar. But now the game gets serious – as high CPM video, direct, mobile and even TV inventory starts leveraging these technologies and the platforms become core to both buying and selling. Time for a maturity check. Are these technologies, processes, and ready to grow up? As the longest running conference series on all things programmatic, OMMA RTB, enters its third year of international gatherings on the topic, we grill industry leaders on whether the exchange economy really has met and overcome its challenges.

      Has the real time auction model produced a rational market of pricing, better quality inventory and reliable targeting? Has the long-promised transparency in the marketplace really advanced beyond early rhetoric, or are agencies and publishers still playing shell games with the real nature of inventory, mark-ups, data sources? Facebook’s FBX inventory was expected to disrupt the RTB economy with more reliable inventory, transparency and analytics, but how has it reoriented the market? Big bets are being placed on the role of RTB practices for monetizing mobile, but is the wish well ahead of the technological capabilities. 
      Read more

      http://www.mediapost.com/ommartb/
  • Oct
    05
  • Oct
    06
  • Oct
    07
    • New York New York
      Oct. 7, 2014 - Oct. 8, 2014

      The Hub Live Brand Experience Symposium

      Conference/Events
      Tags: Marketing

      Meet the marketing chiefs for some of the world's most iconic brands and see, touch and feel how they make the brand experience come alive for their customers: online, in-store, on-the-go and everywhere else. It will be an awesome experience for you and your team.

      Read more

      www.hubmagazine.com/live
  • Oct
    08
    • New York, New York
      Oct. 8, 2014 - Oct. 9, 2014

      C3

      Conference/Events
      Tags: Advertising Marketing

      We believe that the future marketing team breaks the silo between creativity and analysis. Rather than separate the search, social, content and analysis teams, we believe the most successful companies will pull their SEOs, analysts, and social managers together into one cohesive team.

      We want to invite you join us at C³ 2014 to experience the dawn of a new era in search marketing. Register today to take advantage of Early Bird Pricing.

      C³ 2014 will gather 1000 marketers from around the world to work together and share tactics, insight, and ideas in a collaborative environment. Join us as we pull industry leaders and marketing professionals together to change the face of digital marketing. Read more

      http://c3.conductor.com/
  • Oct
    15
  • Oct
    16
    • Cincinnati Ohio
      Oct. 16, 2014 - Oct. 17, 2014

      AMA Strategic Brand Development 2014

      Seminar/Workshop
      Tags: Marketing

      Using case studies, exercises and best practices, this workshop will explore new methods for creating a differentiated brand promise. You will learn how to create a strong brand platform and “walk the talk” by developing new and enhancing current points of difference. You’ll be armed with the knowledge and tools that you need to deliver a unique brand promise capable of driving revenue and profit growth.

      Read more

      www.ama.org/tsbranddevelop
  • Oct
    18
  • Oct
    19
    • Scottsdale Arizona
      Oct. 19, 2014 - Oct. 21, 2014

      BOLO Conference 2014

      Conference/Events

      Don’t just think outside the box. Burn it. Then blaze a new trail.

      BOLO 2014 will take place October 19-21. Agency leaders, we’re ready for you.

      At BOLO 2014, we will present a mix of current thought-leaders and up-and-coming digital marketing visionaries to give you a fresh yet grounded perspective on how to move your agency forward into the next stage of marketing evolution.

      We like to keep things meaningful, so we allow just 250 of our agency friends to register before the doors close. If you’re ready to be the change, make your intention known.

      Read more

      http://boloconference.com/2014/
  • Oct
    20
    • San Diego California
      Oct. 20, 2014 - Oct. 21, 2014

      AMA Marketing Workshops

      Conference/Events
      Tags: Marketing

      Due to the overwhelming success of the spring AMA Marketing Workshops, the event is back for a second offering this year! Join us in San Diego this October 20-21 for an intensive two-day event that will arm you with tools to tackle and solve your most pressing challenges. From content marketing to SEO, you’ll hear from experts on what’s working and what’s not in today’s changing environment.

      Read more

      www.ama.org/workshop
  • Oct
    21
    • Chicago Illinois
      Oct. 21, 2014

      OMMA Chicago

      Conference/Events ★ Featured

      At the first OMMA Chicago on October 21 & 22, MediaPost brings some of its strongest editorial coverage to life across two days of in-depth discussions on the core challenges of digital marketing. From programmatic and data driven ad platforms to automation that transforms agency culture, from navigating the scale and ethics issues of native advertising to new social strategies for mobile screens, we explore the broad range of topics relevant to all in the media economy. In ad tech, data, social, video, and mobile arenas, media buyers and planners are being challenged to work in real time, with relentless iteration and the constant pressure to prove ROI.

      ‘Real-time’ is the buzzword du jour, but it barely touches the profound impact that digital ad technology, social media, and mobility are having on all aspects of what marketers do. This is more than just brands engaging in the daily zeitgeist. It is ad platforms that make judgments on who to serve which ad faster than a traditional media buyer can bat an eye. It is about consumers making decisions whether to buy -- or not to buy -- your product in a matter of minutes, but referencing multiple online and offline sources to get there. It is about brands as live entities on social channels conversing with customers 24/7. It is about a still-new personal screen users are accessing up to 20 or more times a day. It is about an environment so cluttered with ads of such low value, publishers are struggling to redefine “premium” inventory as ads that are fully woven into the immediate content experience.

      At OMMA Chicago, the industry’s leading practitioners share the latest industry learnings in 'real-time.' Read more

      http://www.mediapost.com/omma-chicago/
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