61 events found in location of Possession

  • July 09
  • July 13
    • Dallas, Texas
      July 13, 2015 - July 16, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their jobs easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's, and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • July 14
  • July 15
    • New York, New York
      July 15, 2015 - July 16, 2015

      Sentiment Analysis Symposium

      Conference/Events
      Tags: Advertising Marketing

      The symposium features two simultaneous tracks of presentations and workshops about the technologies that help attendees discover business value from opinion, emotion, behavior and connection – in online, social and enterprise sources, in text and other big data formats. This year’s symposium will also feature a new half-day segment “Sentiment Analysis for Financial Markets.”

       

      Read more

      http://www.sentimentsymposium.com
  • July 21
    • Los Angeles, California
      July 21, 2015

      OMMA LA

      Conference/Events ★ Featured

      Data, audience targeting, programmatic platforms and predictive analytics are all transforming both advertising and the agencies producing it. Have we become so enamored of the medium that we have forgotten the message? At OMMA LA, we will discover how digital technology can provide brands with unique opportunities to tell compelling stories.

      At OMMA LA, we will ask and answer questions on the big ideas and doing the math on ad tech, over two days of deep dive into the art and science of advertising:

      • Where are the creative centers of a fragmenting media landscape?
      • Do brands have online identities?
      • Do social campaigns tell stories?
      • Can a pre-roll touch your heart?
      • Is it serving brands or still just a supersonic DM vehicle?
      • Are media buyers retreating from the fraudulent, big open machine?
      • What does and doesn’t add up in the data driven ad equation?
      Read more

      http://www.mediapost.com/omma-la/
  • July 27
    • Los Angeles, California
      July 27, 2015 - July 30, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop
      Tags: Media Buying/Selling Media Planning

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."  Read more

      www.mediabuyingacademy.com
  • July 30
  • August 03
    • Des Moines, Iowa
      Aug. 3, 2015 - Aug. 6, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • August 06
    • Washington, District Of Columbia
      Aug. 6, 2015 - Aug. 7, 2015

      Political Advertising Workshop

      Seminar/Workshop
      Tags: Advertising Media Buying/Selling Media Planning

      Is your sales team prepared to find, win, and manage political advertising dollars in 2016? Reserve your seats now for this information-packed workshop! $12 Billion is expected to be spent in 2016 across more than 30,000 local, state and national political contests. There is a lot of money that will be spent this coming year, and digital will play a key role. Attendees will gain essential information that will not only lead them to the hottest races and biggest spenders in 2016, but help them understand the unique nuance of political advertisers and their goals and objectives.

      Read more

      http://vmamedia.com/event/political-advertising-summit/
  • August 10
    • Birmingham, Alabama
      Aug. 10, 2015 - Aug. 13, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests, and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."  Read more

      www.mediabuyingacademy.com
    • San Francisco, New York
      Aug. 10, 2015 - Aug. 12, 2015

      ClickZ Live San Francisco

      Conference/Events
      Tags: Advertising Branded Content Marketing Media Planning

      ClickZ Live (formerly SES Conference & Expo) is the most cutting-edge, all-encompassing digital marketing event series in the world today, educating marketers for over 15 years. On August 10-12 we return to San Francisco with our action-packed, educationally-focused agenda that will cover the latest digital marketing tips, tricks and tools that will blow your mind, make you rethink your strategy and provide actionable takeaways to revolutionize your marketing campaigns.

      Read more

      http://www.clickzlive.com/sanfrancisco/
  • August 16
    • Lake Tahoe, California
      Aug. 16, 2015

      Programmatic Insider Summit

      Conference/Events ★ Featured

      RTB and programmatic ad platforms are barely five years old and they have already eaten up considerable performance media spend and much of the conversation around digital advertising. At the second RTB Insider Summit we lean forward to explore how these approaches are moving into higher quality inventory and new media altogether.

      We will explore how advanced targeting and media bidding and buying technologies are moving beyond performance and into branding campaigns, premium inventory, video, mobile and TV. The big questions for the industry involve whether these technologies are ready for such ambitious expansion and how media buyers and planners integrate the channels to find true efficiency and transparency? 

      How do the familiar challenges of programmatic – transparency, quality, branding vs. performance, accountability – play out on new channels? 

      But also how do the pieces come together using man and machine? How can programmatic models improve integrated planning, attribution, speed to market and optimization? 

      But perhaps the biggest challenge for data-driven and automated ad platforms is whether their proliferation will change how advertising is created. Will the messages have to change? Will the art be made better by the science?

      Read more

      http://www.mediapost.com/programmaticinsidersummit/
  • August 17
    • Salt Lake City, Utah
      Aug. 17, 2015 - Aug. 20, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's, and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • August 19
    • Lake Tahoe, California
      Aug. 19, 2015

      Cross-Channel Marketing Insider Summit

      Conference/Events ★ Featured


      The channel choices are dizzying, multiplying... and fragmenting fast. In-store, out-of-home, experiential, sponsorship, TV, VOD, digital video, branded content, social, mobile… and more coming. The purported solutions are just as confusing: Clouds, DMPs, data and attribution models. Marketers must step back from the clutter and bring these pieces together into plans that are more than the sum of their parts. At the inaugural Cross-Channel Marketing Insider Summit we come together to explore the most pressing challenge facing marketers today - choosing, coordinating, executing and measuring the myriad of new and old paths to the consumer.

      We will explore:

      - Which channels and opportunities do (and don’t) map against marketing goals?

      - Bridging the online/offline omni-channel data gap

      - What problem (if any) do DMPs and Cloud marketing platforms solve?

      - Synchronizing the channels for combined effect

      - How can attribution modeling accommodate an omni-channel program?

      - Silo-busting and reorganizing for Cross-channel

      - Rethinking messaging and content for the shattered attention span

      - The metrics that matter to well-integrated campaigns

      At MediaPost’s Cross-Channel Marketing Insider Summit it is all about integration, coherence across channels, and establishing accountability for both the pieces and the whole. The audience’s attention may be fragmented, but the brand’s strategy can’t be.

      Read more

      http://www.mediapost.com/crosschannelmarketinginsidersummit/
  • September 13
  • September 14
    • Chicago, Illinois
      Sept. 14, 2015 - Sept. 17, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop
      Tags: Media Buying/Selling Media Planning

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests, and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's, and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."  Read more

      www.mediabuyingacademy.com
  • September 16
  • September 17
    • New York, New York
      Sept. 17, 2015
    • New York, New York
      Sept. 17, 2015

      Content Marketing

      Seminar/Workshop
      Tags: Marketing

      In this era of the “always on” consumer, accessing multiple kinds of content across multiple devices every day, the advertising campaign as anchor is no longer enough to keep brands culturally relevant and top of mind. It requires a shift from campaigns to always-on content marketing, requiring new competencies, organization, education and activation techniques to keep your brand front and center and in the conversation. Campaign, social and website content around your brand value quickly becomes irrelevant if it’s not created, curated, refreshed and sharable on a real-time basis. How do you organize and activate always-on content beyond just social listening and posting? How should you measure success? Does shareability really effect ROI? Read more

      http://www.ana.net/training/show/id/CM-SEP15
    • New York, New York
      Sept. 17, 2015

      Principles of Programmatic Media - A Level II Course

      Seminar/Workshop
      Tags: Advertising Marketing Media Buying/Selling Media Planning

      This comprehensive curriculum delivers the essential insights into the world of programmatic media. Participants will understand all the components and key ingredients for mastering programmatic opportunities, such as guaranteed inventory, private marketplaces, bidding strategies and the crucial requisite of how audience data is collected and applied in delivery of media.

      Read more

      http://www.laredogroupseminars.com
  • September 21
    • New York, New York
      Sept. 21, 2015 - Sept. 24, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."  Read more

      www.mediabuyingacademy.com
  • September 28
    • Denver, Colorado
      Sept. 28, 2015 - Sept. 30, 2015

      BIA/Kelsey SMB

      Conference/Events
      Tags: Advertising Marketing

      BIA/Kelsey SMB is built on the foundation of the annual BIA/Kelsey flagship conference. It takes everything BIA/Kelsey 2015 has to offer, and views it through the perspective of SMB solution providers and technology partners.

      Digital media and marketing execs attend this conference to learn which tools in the digital marketing toolkit are getting the most attention from SMBs, and to meet the partners who can help them best address the needs of their SMB customers.

      The program focuses on platforms and partners, providing a clear view into the solutions that are truly gaining traction with SMBs and the media and marketing companies that serve the needs of SMBs.

      Read more

      http://www.biakelsey.com/smb/
    • Boston, Massachusetts
      Sept. 28, 2015 - Oct. 1, 2015

      Predictive Analytics World for Business in Boston 2015

      Conference/Events
      Tags: Marketing Media Buying/Selling Media Planning

      Predictive Analytics World Boston is one of the biggest cross-vendor predictive analytics events delivering case studies, expertise and resources. PAW Keynotes: Dean Abbott, Co-Founder and Chief Data Scientist, Smarter Remarketer; Patrick Surry, Chief Data Scientist, Hopper; Christopher Wiggins, Chief Data Scientist, The New York Times, including a special session from industry heavy-weight John Elder, CEO & Founder, Elder Research, Inc. Use Discount Code MED150 when registering. Read more

      http://www.predictiveanalyticsworld.com/boston/2015/
  • September 29
    • NEW YORK, New York
      Sept. 29, 2015 - Sept. 30, 2015

      4A's Talent@2030 2015

      Conference/Events ★ Featured

      The 4A's is proud to host Talent@2030, a comprehensive Talent Leadership Conference designed for advertising, media, and communications executives. In its second year, the conference will offer senior executives responsible for all aspects of Talent and HR an opportunity to engage with industry leaders and experts in a bold and candid dialogue about the state of talent. 

      Speakers include: MAXINE WILLIAMS, Global Director of Diversity, Facebook; WENDY CLARK, President, Sparkling Brands & Strategic Marketing,
      Coca-Cola North America; DANA ANDERSON, Senior Vice President and Chief Marketing Officer, Mondelēz International and many more!
      Read more

      http://goo.gl/VgEp6o
  • October 01
    • Chicago, Illinois
      Oct. 1, 2015

      Profitable Pricing Management

      Seminar/Workshop
      Tags: Marketing

      Marketing and pricing based on the value of your products and services to customers — direct and downstream — can bring more profits straight to your bottom line. This workshop can help participants to improve sales and profits by showing how customer value can be measured and used as the driving force in marketing and pricing. It covers market and price dynamics throughout the competitive cycle of an industry. Participants will be better able to manage marketing and pricing strategies for unique new offerings, as well as commodity-like products and services. Read more

      http://www.ana.net/content/show/id/isbm-workshops#ppm
  • October 04
    • NEW YORK, New York
      Oct. 4, 2015 - Oct. 6, 2015

      4A's Strategy Festival 2015

      Awards/Nomination ★ Featured

      The future of planning is happening now — time to get your hands dirty.

      Join us at the 4A’s Strategy Festival 2015 for inspiration and hands-on training in essential skills for today’s planner. And celebrate the winners of the 4A’s Jay Chiat Awards 2015. Look for the new "media" category recognizing innovative use of media or new technology to deliver brand experiences. Opening keynote by Adam Ferrier, Consumer Psychologist and Global Chief Strategy Officer/Partner, Cummins&Partners. 

      Planning 3.0—Are you ready? Special early registration rates until June 30.
      Read more

      http://goo.gl/K7Qz6W
  • October 05
    • New York, New York
      Oct. 5, 2015

      How To Optimize Your Agency Partner Relationships

      Seminar/Workshop
      Tags: Marketing

      This highly interactive course is designed to help you develop the skills of an effective client leader of agencies.  It provides insights, tips, tools, exercises, handouts and ample real-life examples on how to produce excellent collaborative work with one’s agencies. Hands-on exercises cover agency differences, motivations, rules for success, effective briefs, successful creative feedback and orchestrating multiple agencies. We also provide tips and tools for agency evaluations, scopes of work, agency compensation and contracts. Read more

      http://www.ana.net/training/show/id/AG-OCT15
    • New York, New York
      Oct. 5, 2015

      The Art and Science of Brand Building

      Seminar/Workshop
      Tags: Marketing

      Customers only love brands that provide great function AND they can connect to emotionally and identify with. And when a brand is loved it delivers stronger financial results to the company that owns it. But brands people desire don’t just happen – they are built based on knowing what is unique about the brand, tapping into how consumers think and feel about the category, finding an emotional connection between the brand and the buyer and then relentlessly delivering on that brand promise and experience. Read more

      http://www.ana.net/training/show/id/BB-OCT15
    • Atlanta, Georgia
      Oct. 5, 2015 - Oct. 8, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop
      Tags: Media Buying/Selling Media Planning

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises, tests and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying."  Read more

      www.mediabuyingacademy.com
  • October 06
    • Cambridge, Massachusetts
      Oct. 6, 2015 - Oct. 8, 2015

      New Metrics '15

      Conference/Events

      Leading businesses are creating and valuing entirely new forms of positive environmental AND social impact as well as quantifying previously ignored costs and risks. Define your success in the next economy with new methods for valuing previously unmeasured risks and new forms of positive impact.

      Read more

      http://sbshare.co/1Nbepo1
  • October 11
    • Asheville, North Carolina
      Oct. 11, 2015

      Publishing Insider Summit

      Conference/Events ★ Featured
      Tags: Marketing

      Automated ad buying systems, and the data-driven methods behind those systems, have helped reorient the advertising world as we have known it. Now it is Big Media’s turn. From programmatic ad inventory to advanced audience segmentation to SSPs, DMPs and private exchanges ... the publishing world is being transformed by real-time processes and Big Data just as surely as is advertising itself. At the first Mediapost Publishing Insider Summit we help media companies embrace, manage and monetize the data-driven revolution that is changing every enterprise. Read more

      http://www.mediapost.com/publishinginsidersummit/
  • October 12
    • Pittsburgh, Pennsylvania
      Oct. 12, 2015 - Oct. 15, 2015

      Media Buying Academy's Boot Camp

      Seminar/Workshop

      Media Buying Academy's 4.5 day Boot Camp is the only "hands-on, this-is-how-you-do-it" media buying training course.  4.5 days packed with media buying information, tips, formulas, terms, exercises and more.  This curriculum was devised to get the novice up and running quickly and to give the pros tricks of the trade to make their job easier and more rewarding.  Our Senior Instructors are seasoned, knowledgeable media buying pros who mesmerize their students with the why's, how-to's and war stories based on their many successful years of media buying and planning experience.  Each day's class is accompanied by an extremely valuable workbook, each over 500 pages, covering the topics gone over in class and more.  Students tell us their workbooks are their "bibles for media buying." Read more

      www.mediabuyingacademy.com
  • October 14
    • Asheville, North Carolina
      Oct. 14, 2015

      Video Insider Summit

      Conference/Events ★ Featured
      Tags: Marketing

      This October's Video Insider Summit will give attendees the insights they need to succeed right now in their video buying and planning efforts. Hear case studies from leading brands who have been able to turn a a video series into results, how to create a killer distribution strategy, plus the latest tips and tricks for creating compelling and impactful content.

      Further, people who come to the Video Insider Summit will also get something that too often is missing from the long roster of industry conferences – the chance to really network.

      Read more

      http://www.mediapost.com/videoinsidersummit/
  • October 18
  • October 21
    • Erlanger, Kentucky
      Oct. 21, 2015

      Analytics that Excite 2015

      Conference/Events

      Analytics that Excite is a one-day conference focusing on Data and Analytics. The goal of the conference is showcasing best of the best practices in the world of digital analytics. There will be executives from Fortune 500 companies, large global brands and innovative start-ups from all over the Midwest. Speakers from leading companies will provide insights for how to set up a robust data collection architecture, structure a system for constant innovation through data analysis, and build a data-driven culture. 

      Read more

      http://analyticsthatexcite.com/
  • October 22
    • New York, New York
      Oct. 22, 2015

      Mobile Marketing

      Seminar/Workshop
      Tags: Marketing

      This workshop is focused on providing practical mobile marketing ‘how to’ tips and techniques, rather than simple theory. It will equip participants with the mobile marketing strategies and tactics they need to successfully engage consumers with mobile, including building a mobile presence, managing mobile enabled traditional and digital media, and advertising and optimizing customer engagement across the customer journey from awareness through loyalty.  It will help them grasp current and emerging trends and shed light on mega trends that they need to prepare for to ensure their future success.

      Read more

      http://www.ana.net/training/show/id/MOBILE-OCT15
  • October 26
  • October 27
    • Chicago, Illinois
      Oct. 27, 2015 - Oct. 28, 2015

      OMMA Chicago

      Conference/Events ★ Featured

      At the OMMA Chicago on October 27 & 28, MediaPost brings some of its strongest editorial coverage to life across two days of in-depth discussions on the core challenges of digital marketing. From programmatic and data driven ad platforms to automation that transforms agency culture, from navigating the scale and ethics issues of native advertising to new social strategies for mobile screens, we explore the broad range of topics relevant to all in the media economy. In ad tech, data, social, video, and mobile arenas, media buyers and planners are being challenged to work in real time, with relentless iteration and the constant pressure to prove ROI.

      ‘Real-time’ is the buzzword du jour, but it barely touches the profound impact that digital ad technology, social media, and mobility are having on all aspects of what marketers do. This is more than just brands engaging in the daily zeitgeist. It is ad platforms that make judgments on who to serve which ad faster than a traditional media buyer can bat an eye. It is about consumers making decisions whether to buy -- or not to buy -- your product in a matter of minutes, but referencing multiple online and offline sources to get there. It is about brands as live entities on social channels conversing with customers 24/7. It is about a still-new personal screen users are accessing up to 20 or more times a day. It is about an environment so cluttered with ads of such low value, publishers are struggling to redefine “premium” inventory as ads that are fully woven into the immediate content experience.

      At OMMA Chicago, the industry’s leading practitioners share the latest industry learnings in 'real-time.' Read more

      http://www.mediapost.com/omma-chicago/
  • October 28
  • October 29
  • November 03
    • New York, New York
      Nov. 3, 2015

      Video Everywhere Summit

      Conference/Events
      Tags: Advertising Branded Entertainment Marketing Media Buying/Selling Media Planning

      The Video Everywhere Summit is a must-attend for any marketing, agency and digital place based network executive seeking actionable insights into the rapidly growing digital place based sector. The all-day Summit is the only event dedicated to video neutral planning, activation, clients' use of multi-screen strategies and the role of digital place based media in today's media ecosystem. A wide range of dynamic panels, presentations and sessions will cover topics such as programmatic, cross-media, mobile activation, digital place based success stories and more. An expansive, hands-on exhibit hall also will be open to all attendees. Read more

      http://www.dp-aa.org/Summit2015.php
    • Chicago, Illinois
      Nov. 3, 2015

      Fundamentals of B-to-B Marketing: Building a Marketing Plan

      Seminar/Workshop
      Tags: Marketing

      This is a comprehensive “level setting” course, built on significant B-to-B cases, that provides a complete overview of the entire process, tools, and practice of business-to-business marketing. Following the ISBM “Value Delivery Framework,” this course begins with a foundation on understanding value: in your markets, in your customers, in your firm. Tools and techniques for quantifying the total value of an offering in a market, and pricing to value are introduced and illustrated with B-to-B case examples.  It then moves to cover value based segmentation – approaches for selecting and targeting the most valuable customers for your firm.  And… how to build offerings that serve their needs, and position your offerings distinctly from those of competitors. Communication and delivering value – approaches to Integrated Market Communications and Brand Management in business-to-business markets are part of the course. Managing business-to-business life cycles are covered: product lifecycles, customer lifecycle, market lifecycles. Read more

      http://www.ana.net/content/show/id/isbm-workshops#fb2b
  • November 05
    • New York, New York
      Nov. 5, 2015

      From Insights to Great Messaging

      Seminar/Workshop
      Tags: Marketing

      This program focuses on key Client responsibilities that ensure optimal insight-driven creative output. Moreover, it addresses Insights’ impact across the entire Marketing Mix and product – service Innovation. Course content has been developed through extensive work with major Advertising Agencies and advertisers, across multiple industries. Importantly, the course has been developed considering Global Marketing Community. Thus, concepts-tools presented are equally applicable regardless of region/industry, public/private sector, profit/non-profit. Read more

      http://www.ana.net/training/show/id/GM-NOV15
  • November 08
  • November 10
    • New York, New York
      Nov. 10, 2015

      Marketing: Sports - Soccer in America

      Conference/Events ★ Featured
      Tags: Marketing

      The 2014 World Cup in Brazil -- and its record U.S. TV audiences -- reminded everyone that the passion for soccer in America surpasses all other sports except NFL and college football. But the massive and relatively untapped marketing opportunity in soccer goes far beyond the four-year cycle of World Cup moments. And now marketers are waking up to the potential for aligning with one of America’s fastest-growing passions. Soccer not only has scale, but it leads the digital revolution towards making the “second screen” the first screen of choice for fans following the sport.

      MediaPost's second Marketing Soccer event, in partnership with Soccer America, will bring to the field a decade of experience in clarifying challenges and opportunities for marketing professionals and 40-plus years of covering all aspects of soccer in America and around the World.

      We will explore the lessons learned from marketing into and around the World Cup and how brands can position themselves around the 2015 Women’s World Cup in Canada and the 2016 Copa America here in the U.S.

      Read more

      http://www.mediapost.com/marketing-sports/
  • November 11
  • November 16
    • New York, New York
      Nov. 16, 2015

      Elevating Your Creative

      Seminar/Workshop
      Tags: Marketing

      This course will help you get powerful creative work that builds your sales overnight and your brand over time. Led by a seasoned agency creative director, this seminar guides you through the entire creative process, from positioning and the creative brief to judging creative work in rough form and giving the agency compelling feedback. You’ll also learn guidelines for making all your communications more effective, whether you are dealing with a 30-second television commercial or a tweet.

      Read more

      http://www.ana.net/training/show/id/EC-NOV15
Create an Event
Use the filters below to refine your search
View All Events
★ Featured Event
By Dates
By Location
All regions
International
Possession
By Tag
Advertising
Branded Content
Branded Entertainment
Marketing
Media Buying/Selling
Media Planning
By Event Type
All types
Conference/Events
Seminar/Workshop
Awards/Nomination