News Brief

Mochi Media Intros Self-Serve Ad Insertion Platform

Mochi Media has launched the MochiAds Self-Serve Advertising platform that allows small and medium-sized advertisers to place ads in online games running throughout the company's global network.

Ads can be targeted by category and geography across the company's global network of more than 8,500 online games. The technology embeds either display or video advertisements. The virally distributed online games aim to engage players with ads as they load or between levels.

Mochi Media's developer community grew to more than 2,100 Flash game creators in 2008, built a content library of 8,600 casual games, and now reaches 96 million unique users.--Laurie Sullivan

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