Average Online Video Viewer Watches 5 Hours A Month
Google Sites continue to rank as the top U.S. video property, with YouTube.com accounting for more than 99 percent of all videos viewed at the property. Fox Interactive Media ranked second, followed by Yahoo! Sites, Hulu and Microsoft Sites. Hulu climbed two positions in the ranking to #4, after experiencing a 33-percent jump in video views on the heels of its Super Bowl commercial at the outset of the month.
| Top U.S. Online Video Properties by Videos Viewed February 2009 Total U.S. Home/Work/University Locations | ||
| Property | Videos Viewed (000) | Share (%) of Videos Viewed |
| Total Internet | 13,072,164 | 100.0% |
| Google Sites | 5,348,579 | 40.9 |
| Fox Interactive Media | 462,620 | 3.5 |
| Yahoo! Sites | 353,489 | 2.7 |
| Hulu | 332,504 | 2.5 |
| Microsoft Sites | 259,002 | 2.0 |
| Viacom Digital | 248,103 | 1.9 |
| Turner Network | 169,486 | 1.3 |
| AOL LLC | 117,119 | 0.9 |
| Disney Online | 116,104 | 0.9 |
| CBS Interactive | 111,762 | 0.9 |
| Source: comScore Video Metrix, March 2009 (Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.) | ||
More than 145 million U.S. Internet users watched an average of 90 videos per viewer in February. Google Sites maintained its lead with nearly 100 million viewers during the month, representing 69 percent of those who watched video. Fox Interactive ranked second, followed by Yahoo! Sites and Hulu. Of the top ten video properties, Hulu experienced the largest increase in unique viewers compared to January.
| Top U.S. Online Video Properties by Unique Viewers (February 2009 Total U.S. - Home/Work/University Locations) | ||
| Property | Unique Viewers (000) | Average Videos per Viewer |
| Total Internet | 145,177 | 90.0 |
| Google Sites | 99,395 | 53.8 |
| Fox Interactive Media | 53,794 | 8.6 |
| Yahoo! Sites | 41,679 | 8.5 |
| Hulu | 34,731 | 9.6 |
| Microsoft Sites | 28,490 | 9.1 |
| CBS Interactive | 24,574 | 4.5 |
| AOL LLC | 22,778 | 5.1 |
| Viacom Digital | 22,051 | 11.3 |
| Turner Network | 20,119 | 8.4 |
| Disney Online | 12,699 | 9.1 |
| Source: comScore Video Metrix, March 2009 (Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video) | ||
Other notable findings from February 2009 include:
- 75.5% of the total U.S. Internet audience viewed online video
- The average online video viewer watched 312 minutes of video (more than 5 hours)
- 98.8 million viewers watched 5.3 billion videos on YouTube.com (53.8 videos per viewer)
- 41.2 million viewers watched 384 million videos on MySpace.com (8.5 videos per viewer)
- The duration of the average online video was 3.5 minutes.
For more information, please visit comScore here.
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JACK LOECHNER
Center for Media Research
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Is there any comparable data for mobile video viewing?