Average Online Video Viewer Watches 5 Hours A Month

The February 2009 comScore Video Metrix data shows that U.S. Internet users viewed 13.1 billion online videos during the month of February, representing a decline of 12% versus January due mainly to three fewer days in the month. Google sites comprised the largest share, accounting for 41% of online videos viewed and just under 100 million unique viewers.   

Google Sites continue to rank as the top U.S. video property, with YouTube.com accounting for more than 99 percent of all videos viewed at the property. Fox Interactive Media ranked second, followed by Yahoo! Sites, Hulu and Microsoft Sites. Hulu climbed two positions in the ranking to #4, after experiencing a 33-percent jump in video views on the heels of its Super Bowl commercial at the outset of the month.

Top U.S. Online Video Properties by Videos Viewed February 2009 Total U.S. Home/Work/University Locations

 Property                         

Videos Viewed (000)

Share (%) of Videos Viewed

Total Internet 

13,072,164

100.0%

Google Sites

5,348,579 

40.9

Fox Interactive Media

462,620

3.5

Yahoo! Sites

353,489

2.7

Hulu

332,504

2.5

Microsoft Sites

259,002

2.0

Viacom Digital

248,103

1.9

Turner Network

169,486

1.3

AOL LLC

117,119

0.9

Disney Online

116,104

0.9

CBS Interactive

111,762

0.9

Source: comScore Video Metrix, March 2009 (Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.)

More than 145 million U.S. Internet users watched an average of 90 videos per viewer in February. Google Sites maintained its lead with nearly 100 million viewers during the month, representing 69 percent of those who watched video. Fox Interactive ranked second, followed by Yahoo! Sites and Hulu. Of the top ten video properties, Hulu experienced the largest increase in unique viewers compared to January.

Top U.S. Online Video Properties by Unique Viewers (February 2009 Total U.S. - Home/Work/University Locations)

Property

Unique Viewers (000)

Average Videos per Viewer

Total Internet

145,177

90.0

Google Sites

99,395

53.8

Fox Interactive Media

53,794

8.6

Yahoo! Sites

41,679

8.5

Hulu

34,731

9.6

Microsoft Sites

28,490

9.1

CBS Interactive

24,574

4.5

AOL LLC

22,778

5.1

Viacom Digital

22,051

11.3

Turner Network

20,119

8.4

Disney Online

12,699

9.1

Source: comScore Video Metrix, March 2009 (Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video)

Other notable findings from February 2009 include:

  • 75.5% of the total U.S. Internet audience viewed online video
  • The average online video viewer watched 312 minutes of video (more than 5 hours)
  • 98.8 million viewers watched 5.3 billion videos on YouTube.com (53.8 videos per viewer)
  • 41.2 million viewers watched 384 million videos on MySpace.com (8.5 videos per viewer)
  • The duration of the average online video was 3.5 minutes.

 For more information, please visit comScore here.

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1 comment about "Average Online Video Viewer Watches 5 Hours A Month".
  1. Jeff Luther from Mobile Product Solutions , April 5, 2009 at 10:33 p.m.

    Is there any comparable data for mobile video viewing?