• by David Goetzl  @dgoetzl, July 9, 2009

Indoor Direct will add content from Major League Baseball to its place-based network, which is available in quick-service restaurants. The company, which several months ago received a significant infusion of venture funding, has a deal with MLB Network for the programmer to deliver behind-the-scenes footage, player interviews and other short-form content to theBITE Network.

BITE is rolling out to digital screens in some 320 Hardee's establishments under a recent deal, joining a growing number of locations in multiple other chains with the monitors, including Wendy's and Arby's.

Content is a 60-minute lifestyle show that plays in a loop with topics ranging across entertainment, news and sports -- a new version is produced each week.

MLBN short-form pieces will find a place under the sports umbrella, where NFL Network is also a content provider. As part of the deal, MLBN will also be able to weave in promotions for its own programming.

Indoor Direct, which received up to $22.5 million from several venture-capital firms earlier this year, pays for the installation of the screens and sells the bulk of the ad inventory. It does give the restaurant some time to plug its offerings and a cut of the ad revenue.

Besides the NFL coverage, MLBN clips will be joining bite-sized content from other providers, ranging from TNT to MTV.