ValueClick Finds Value Of The Momocracy
Moms Media will attempt to lure marketers with the prospect of reaching the more than 40 million women in the U.S. who have children under 18 and spend time online. At launch, the network will have a potential reach of over 17 million unique visitors per month, according to comScore Media Metrix.
The network will be made up of about 40 publishers, including Baby Crowd, Betty Confidential, Diva Village, Epigee.org, Family Shopping Bag, Family Travel Forum, It's A Moms World, StorkNet, The Green Mom Review, Village Mama.
Despite a slumping ad market, ValueClick has had its share of good news this year. This summer, a judge in California dismissed a $45 million spam lawsuit brought by Internet service provider Hypertouch against ValueClick. Last year, ValueClick agreed to pay $2.9 million to settle a Federal Trade Commission probe of the company's marketing tactics.
In regard to the Moms Media network, targeting options include contextual placement alongside relevant content for moms, as well as behavioral targeting segments that include Family Travel, Family Shopping, Just for Moms, Family & Parenting Resources, Home Makers, Urban Moms and Wealthy Moms.
In addition, geo-demographic targeting and visitor retargeting options make Moms Media the network with the greatest number of ways to reach moms online.
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on "ValueClick Finds Value Of The Momocracy"
Leave a Comment