Altoids, Fox Partner On Online And Mobile Series
Altoids is partnering with Fox Mobile Studios to produce an original branded comedy series available for streaming or download on mobile, as well as Web-based, platforms.
"Brainstorm," a scripted series that marks Fox Mobile's first foray into branded entertainment, follows the adventures of an art director and his co-workers as they try to save their fictional, struggling ad agency (dubbed Yogurt) by landing and impressing a new client: Altoids.
The series will be available on Dailymotion.com and www.brainstormtheshow.com as of Sept. 28. Starting Oct. 7, it will also be distributed on online and to mobile destinations, including MySpace, Yahoo Video, YouTube, Veoh, blip.tv, Break, eBaum's World, Howcast, Imeem, Metacafe, Sevenload, StupidVideos.com, Viddler, Vimeo, AT&T, Sprint, Nokia devices and Jamba/Jamster.
Making the series available to fans "on the go" via mobile phone (depending on their specific device and wireless capabilities), as well as on their computers, "furthers the evolution" of branded entertainment series, Michael Wallen, VP and creative director for Fox Mobile Studios, tells Marketing Daily.
Fox Mobile Studios is the creative engine of Fox Mobile Group, which develops and produces original content and Fox-derived content for the mobile medium. The content is also "ready-made for commercial exploitation across multiple platforms" worldwide, according to Wallen.
Recent Marketing Daily Articles
-
Champs Taps Westbrook For Ad Push May 17, 4:52 p.m.
When it comes to a spokesperson deal, if you’re a star athlete you don’t necessarily have ... -
Strategic Vision: Domestics Strong Showing In Quality May 17, 4:47 p.m.
For several years there has been convergence in the automotive market. No, we're not speaking of ... -
Athenos Unleashes 'Cooking With Yiayia' Campaign May 17, 9:48 a.m.
Julia Child she isn’t, but Yiayia brings her own, trademark irascible appeal to a new series ... -
Gen Y's Favorites: JCPenney, Target, Walmart, Kohl's May 17, 9:07 a.m.
For all of Gen Y’s ballyhooed love of techno-shopping, it turns out that retailers have little ... -
Hanes Aims Destruction Videos At Gen Y May 16, 11:25 p.m.
In an effort to encourage Millennial men to slip into its new ComfortBlend socks, tee shirts ... -
FirstBank Expands Ad Campaign May 16, 11:11 p.m.
FirstBank is extending its TV advertising for the first time outside of its home state of ... -
Jennie-O Partners With 'Recipe Rehab' May 16, 1:07 p.m.
Jennie-O products are being featured in integrations in the popular “Recipe Rehab” show, and in a ... -
2 Audiences, 2 Approaches For Samsung Monitors May 16, 12:27 p.m.
When we get consumers to shell out money for high-end computer monitors, it’s important to give ... -
Meaty: Whole Foods, Smithfield Talk Healthier Hogs May 16, 6:24 a.m.
Looks like meat marketing is stepping center stage. Whole Foods Markets, in celebration of Animal Welfare ... -
Hyundai Says Everything's Gonna Be All Right May 15, 11:40 p.m.
Every little thing gonna be all right. Especially if you have car trouble. Hyundai Motor America ...
Be the first to comment on "Altoids, Fox Partner On Online And Mobile Series "
Leave a Comment