• October 1, 2009

Sony will support the launch of its next-generation handheld gaming system, the PSPgo, with an aggressive marketing campaign that will include television, print, online, out-of-home and other promotional support.

The television commercial depicts people playing the PSPgo, which has slide out keyboard controls and downloadable content, in various places such as around a pool, at a fashion show and on a balcony. The tagline for the commercial is "It's go time."

"We've been saying that 2009 is the year of the PSP platform, and with today's launch of the PSPgo system along with the flood of PSP digital content now available on PlayStation Network, we're delivering on that promise," said Peter Dille, senior vice president, marketing and PlayStation Network, for Sony Computer Entertainment America, in a statement. "The consumer appetite for digital content continues to grow, and PSPgo is the first dedicated gaming handheld to fully address the demand for an all-digital entertainment device."--Aaron Baar