Online Advertising Down 5.4% in Q3
U.S. online ad spending in the third quarter reached $5.5 billion -- down 5.4% from the same period a year ago, but up 1.7% from the second quarter, according to new figures released by the Interactive Advertising Bureau and PricewaterhouseCoopers.
Spending during the first three quarters of 2009 has been roughly flat as the economic downturn keeps digital ad budgets down after recent years of strong gains. While the fourth quarter is expected to bring a seasonal lift, overall online ad revenue is projected to drop for the first time since 2002.
Market research firm eMarketer is projecting a 2.9% decline to $22.8 billion. But eMarketer and other research firms forecast a gradual recovery through the fourth quarter and into next year, leading to single-digit growth in 2010.
Highlighting a rebound in search advertising, Google reported a strong third quarter, with revenue increasing 7% to $5.95 billion and profit up 27% to $1.64 billion. While revenue continued to fall at Yahoo in the third quarter, the company indicated that it saw signs of a quarterly rise in spending on premium display advertising. Both Google and Yahoo have suggested the worst of the ad slump is behind the online industry.
The IAB echoed that outlook in announcing third-quarter ad spending totals. "While all segments of the media industry have experienced declines, online advertising remains resilient and is once again showing signs of growth," said David Silverman, a partner at PricewaterhouseCoopers.
Recent Online Media Daily Articles
-
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ... -
MediaVest Database Charts Brand Experience, Social Media Impact May 23, 12:11 p.m.
After a year-long research effort, Publicis Groupe’s MediaVest has created a massive database designed to help ... -
Discovery Launches TestTube.com, Ups Digital Video Involvement May 23, 11:27 a.m.
Discovery Communications is looking to get into digital video platforms in a big way -- launching ... -
Network Advertising Initiative Proposes New Mobile Privacy Rules May 22, 9:03 p.m.
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ... -
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ...
Be the first to comment on "Online Advertising Down 5.4% in Q3"
Leave a Comment