According to the IAB’s Zaneis, it’s not Congressman Rick Boucher (D-Va.) who recently called for Congress to take a tougher position on regulating online ad-targeting -- despite the
FTC’s support of industry self-regulation. Rather, says Zaneis, it’s David Vladeck, former Public Citizen litigator and current Georgetown law professor who was recently tapped to head
up the FTC’s consumer protection activities.