• by Wayne Friedman , Staff Writer, March 1, 2010

Transforming the advertising business? Someone better come up with some answers. So why not get everyone together in the same room?

The American Association of Advertising Agencies believes assembling management, creative, media, media planning, and account services into one big event will get people thinking â€" thus the logic for its theme “Transformation 2010” here in San Francisco.

Greasing the wheels for this event will be a host of social networking/citizen journalistic activities â€" such as having panelists twittering, adding video presentations on YouTube, or responding to digital journalist affixed with Eastman Kodak video camera technology.

That’s the theory at least. We’re here for a few days and we’ll let you know how it turns out.