Web Advertising Healthy, Ad Nets Agree
Jocelyn Griffing, SVP, Online Media, ICON International, part of Omnicom: Budgets are up, weâ€™re doing really well. I will say there does seem to be a bit of a pullback from some other the big players.
Cree Lawson, CEO, Travel Ad Network: â€œWeâ€™re not seeing a slowdown â€¦ I think itâ€™s more indicative of the fact that travel media said they were going to spend an additional 15% online.â€�
Qualifying the enthusiasm slightly was James Fellow, VP of Product Management at AOLâ€™s Platform A: Itâ€™s a tough time to break into the market, and advertising are focusing their buys.
The difference comes down to tTransparency,â€� according to Will Margiloff, CEO/Founder, agency Innovation Interactive. "Itâ€™s about how weâ€™re able to buy it â€¦ Buying in an exchange is easier for our guys because they understand it.â€�