Web Advertising Healthy, Ad Nets Agree
Jocelyn Griffing, SVP, Online Media, ICON International, part of Omnicom: Budgets are up, we’re doing really well. I will say there does seem to be a bit of a pullback from some other the big players.
Cree Lawson, CEO, Travel Ad Network: “We’re not seeing a slowdown … I think it’s more indicative of the fact that travel media said they were going to spend an additional 15% online.�
Qualifying the enthusiasm slightly was James Fellow, VP of Product Management at AOL’s Platform A: It’s a tough time to break into the market, and advertising are focusing their buys.
The difference comes down to tTransparency,� according to Will Margiloff, CEO/Founder, agency Innovation Interactive. "It’s about how we’re able to buy it … Buying in an exchange is easier for our guys because they understand it.�
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