Oh Canada, Stands Online For Thee
by Joe Mandese,
Apr 21, 2010, 7:30 AM
More than 15 years after the launch of the first online banner ad, Canada's online industry has released a set of technical briefs to help marketers outline and manage the information necessary for interactive marketing and advertising campaigns.
The new Interactive Advertising Project Brief, which can be downloaded via the Interactive Advertising Bureau of Canada's Web site, outlines questions on technical considerations, analytics, quality assurance and project maintenance that are specific to interactive advertising campaigns. It also contains detailed input areas for themes such as project context, qualitative and quantitative objectives, target audience characteristics, strategy, creative considerations, success criteria and approval hierarchies. "Believe me," stated Paula Gignac, president, IAB Canada. "We were as shocked as anyone else to learn that digital considerations were not being integrated into traditional briefing procedures and documents."
Recent Online Media Daily Articles
-
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ... -
MediaVest Database Charts Brand Experience, Social Media Impact May 23, 12:11 p.m.
After a year-long research effort, Publicis Groupe’s MediaVest has created a massive database designed to help ... -
Discovery Launches TestTube.com, Ups Digital Video Involvement May 23, 11:27 a.m.
Discovery Communications is looking to get into digital video platforms in a big way -- launching ... -
Network Advertising Initiative Proposes New Mobile Privacy Rules May 22, 9:03 p.m.
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ... -
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ...
Be the first to comment on "Oh Canada, Stands Online For Thee"
Leave a Comment