In other words, the semantic Web, or Web 3.0, is a set of "dynamic, standard, enabling technologies," that enable a user to understand and access information on the Web based on what it means to them, not a machine, per se.
The implications of that change, he said, would lead to "intelligent shopping agents," and for media buyers, a revolution in planning and buying based on "buying audiences by intent."
Other consequences loom large. In fact, the World Wide Web at large.
"Wikipedia is being replaced by Facebook updates, and certainly Twitter," George asserted, adding that blogging was also being transformed by social media and micro blogging.
In other words, fewer of you are reading what I am posting now on MediaPost Live's "Raw Blog," and more of you are getting it via streams, posts and updates on Facebook, Twitter, or perhaps, not at all.