But What Does The Semantic Web Actually Mean?

by , Jul 21, 2010, 12:25 PM
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Well, according to Interpublic's Quentin George, it's all about "meaning."

In other words, the semantic Web, or Web 3.0, is a set of "dynamic, standard, enabling technologies," that enable a user to understand and access information on the Web based on what it means to them, not a machine, per se.

The implications of that change, he said, would lead to "intelligent shopping agents," and for media buyers, a revolution in planning and buying based on "buying audiences by intent."

Other consequences loom large. In fact, the World Wide Web at large.

"Wikipedia is being replaced by Facebook updates, and certainly Twitter," George asserted, adding that blogging was also being transformed by social media and micro blogging.

In other words, fewer of you are reading what I am posting now on MediaPost Live's "Raw Blog," and more of you are getting it via streams, posts and updates on Facebook, Twitter, or perhaps, not at all.

0 comments on "But What Does The Semantic Web Actually Mean?".

  1. Ric Dragon from DragonSearch
    commented on: July 21, 2010 at 7:04 p.m.
    Also, it means that chunks of content are labeled according to their purpose, as opposed to appearance. By labeling underlying structure according to purpose, the web can become more "intelligent".
  2. Jennifer sheppard
    commented on: July 22, 2010 at 8:20 a.m.
    I get it from the Media Post newsletter in my inbox. =)
  3. Krista Thomas
    commented on: July 22, 2010 at 1:46 p.m.
    Here is a terrific short documentary by Kate Ray that should help folks get a grounding in Semantic Web -- the problems it seeks to address, the key debates, etc. http://kateray.net/film/ And here http://www.opencalais.com/partners you can see a list of pioneering publishers - like CNET, Huffington Post, Al Jazeera, The Nation and the The Republic - and start-ups that are leading the way in adopting SemWeb technologies.

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