• by Gavin O'Malley , Staff Writer @mp_gavin, September 28, 2010

How can you and your company stay on top during this time a great change? “Stay true to your DNA,” Arianna Huffington, co-founder of The Huffington Post, told OMMA Global attendees Tuesday morning.

At the same time, however, be completely open -- to new technologies and the like -- and be ready to adapt. Stay “on top of the Zeitgeist,” Huffington said. “It’s the way forward,” she said, adding, “It’s an amazing time to be in the business.”

What new technology and trends is Huffington experimenting with at the moment? Hyper-local content and e-commerce, to name two examples.