The data shows that availability of free television programs on demand:
Nearly 30% indicated that they had discovered new shows through on-demand, and now watch them regularly when they air on linear TV. VOD availability also impacts show selection say a quarter of VOD users who report they are more likely to watch shows on television that they know are also available to watch on-demand for free and just over a fifth say they are bigger fans of shows they know they can watch on-demand.
Brian Matthews, CMO, Avail-T, says "...this study illustrates VOD's power as a promotional tool for programmers, an enhancement to their core linear offering, which serves to build audience and brand loyalty."
Aditionally, the study finds that:
The report concludes by suggesting that, "as fast turnaround of VOD assets becomes more pervasive, and fulfills customer expectations of next-day content availability, this trend should continue to help the market to monetize digital video content."
For more about this report, and Avail-TVN, please visit here.