"Cowboys & Aliens" grossed $36.4 million during its weekend debut. Now FreePlay Labs has chosen 7-Eleven TV as the exclusive TV partner to promote its video game. The deal comes three months after
entertainment company Platinum Studios licensed its "Cowboys & Aliens" graphic novel to FreePlay to create an interactive game for Apple's iPhone, iPod touch and iPad. 7-Eleven TV will expand from
about 3,000 convenience stores to more than 6,200 locations next year.
--Laurie Sullivan
