Katz, Cox TV Oversee ePort's Media Buying
Katz Television Group, a division of the Katz Media Group, and Cox Reps, a division of Cox Media Group, will take over the financial oversight and the marketing direction of ePort, a software program developed by media buying and selling systems developer Strata.
The Chicago-based Strata created ePort in 2007 for the then TV advertising group, the Television Bureau of Advertising, now known as TVB. Local TV media buyers and TV station sellers could send or receive business transactions electronically. For decades, media agencies have complained about the mountains of paper generated when it comes to TV station buying and selling of advertising.
In four years, ePort says it has processed more than $2 billion through its electronic transaction system. This is just a sliver of the approximately $16 billion that TV advertisers spend on local TV stations annually.
Leo MacCourtney, president of Eagle Television Sales, a division of Katz, stated: "Local television continues to expand its impact and reach through broadcast, online and mobile platforms. Further improving our e-business capabilities will help to facilitate and sustain that growth."
The companies say ePort makes transactions more accurate for the nearly 75% of local broadcast business conducted via a paper process. The ePort system will continue to complement the still-dominant local TV buying/selling system, Donovan's DARE system.
Strata will now offer technical support activities with Katz TV and Cox Reps for ePort, and plans to add more functionality, making local broadcast television advertising selling and buying easier to transact.
Recent MediaDailyNews Articles
-
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ... -
Mag Bag: Bonnier, Source Interlink Swap Mags May 23, 4:09 p.m.
Bonnier, Source Interlink Swap Mags Enthusiast publisher Bonnier Corp. continued wheeling and dealing this week with ... -
Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV May 23, 7:46 a.m.
Demand for network TV advertising, which had been lagging so far this year, surged in April ... -
NY1 Show Goes National May 22, 7:32 p.m.
Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to ... -
TV Model: Nets, Stations Split Retrans 50/50 May 22, 6:02 p.m.
Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate’s ... -
Newspaper, Magazine Ad Fortunes Continue To Decline May 22, 5:59 p.m.
The release of fourth-quarter figures for newspaper advertising and first-quarter figures for magazine ad pages earlier ... -
Equifax Taps Dentsu's 360i As Lead Agency May 22, 5:24 p.m.
Data collection company Equifax has selected Dentsu shop 360i to be its lead agency -- for ...
Be the first to comment on "Katz, Cox TV Oversee ePort's Media Buying "
Leave a Comment