• by Joe Mandese  @mp_joemandese, November 4, 2011

Boston-based Adnetik is partnering with D.A. Consortium (DAC) to provide media trading technology in Japan. The companies said the agreement will combine Adnetik's market intelligence with DAC's market knowledge to provide advertisers with an efficient and scalable digital media buying solution in the Japanese marketplace.

Adnetik has been a pioneer in the development of programmatic buying for digital media, and it said the deal with DAC will immediately give its existing and new clients the ability to increase their real-time bidding capacity on a global level.

The partnership is believed to be the first of its kind between an American digital media trading technology firm and Japanese-based
trading technology firm.