Google Most Effective TV Advertiser Among Web Brands
- by Joe Mandese @mp_joemandese, November 8, 2011
Google is the most effective advertiser of the major Web destinations advertising on the television, according to new data released today by TV ad effectiveness researcher Ace Metrix. Three Google spots – “Dear Sophie,” “The Jonny Cash Project,” and (my personal favorite) “Things Get Better” – rank first, second and third among all the TV spots from online destinations measured by Ace Metrix so far this year. In fact, Google had five of the top 10 most effective TV ads in the category.
The least effective TV advertiser in the category is GoDaddy.com, which has aired the most TV spots garnering the lowest effectiveness ratings.
Most Effective TV Ads for Websites, YTD
Brand | Ad Title | Air Date | Overall Ace Score |
Dear Sophie | 5/3/11 | 661 | |
The Johnny Cash Project | 9/12/11 | 640 | |
It Gets Better | 5/3/11 | 611 | |
Bing | You Can Always Change a Person’s Life | 7/28/11 | 608 |
Disney.com | Turn off that Water and Save | 6/26/11 | 596 |
Lady Gaga: Mother Monster | 5/21/11 | 595 | |
Mom & Pop: Daniel & Jennifer Northcutt | 9/13/11 | 590 | |
Bing | Real Steel Promotion | 9/27/11 | 589 |
Bing | Krochet Kids Explain Their Story | 9/12/11 | 583 |
The Daily.com | Meet the Daily (Super Bowl) | 2/6/11 | 581 |
Source: Ace Metrix, year-to-date.
