Nielsen: Doritos' Baby Ad Pulls Top Bowl Results
Doritos’ “Sling Baby” ad earned the “rare distinction” of
being both the most memorable and best-liked ad in this year’s Super Bowl, indexing 177 on the former and 190 on the latter, reports Nielsen.
In addition, Doritos’ “Man’s Best Friend” pulled a second-place ranking on best-liked (indexing 182), and a third place on best-remembered (indexing 173). As in recent years, the ads were user-generated winners of Doritos’ “Crash the Super Bowl” video contest.
“Sling Baby” also emerged as #1 in the USA Today/Facebook Super Bowl Ad Meter. This year marked the first time that viewers (rather than a preselected panel) determined the meter’s results.
M&M’s’ “Just My Shell” was close behind Doritos in the Nielsen results, scoring second in the remembered rankings (175) and third among best-liked (171).
The rest of the best-remembered winners: #4, Skechers’ “Go Run Mr. Quiggly!” (164); #5, Coca-Cola’s “Catch “ (163); #6, Bud Light’s “Rescue Dog-Weego” (161); #7, Pepsi’s “King’s Court” (155); #8, Budweiser’s “Eternal Optimism” (150); #9, GoDaddy.com’s “Body Paint” (149); and #10, Budweiser’s “Return of the King” (145).
The rest of the best-liked winners: #4, E*Trade’s “Best Man” (158); #5, Coke’s “Superstition” (152); #6, Bud Light’s “Rescue Dog-Weego” (143); #7, Audi’s “Vampire Party” (139); #8, Chrysler’s “Half Time/Clint Eastwood” (137); #9, Chevrolet’s “Happy Grad” (130); and #10, Honda’s “Matthew Broderick’s Day Off” (129).
In the USA Today meter results, Bud Light’s “Rescue Dog-Weego” placed a close second, and the Chrysler Eastwood ad and Kia’s “A Dream Car. For Real/Adriana Lima” tied for third.
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